The Value Of Design In Retail And Branding
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The Value Of Design In Retail And Branding
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Author : Katelijn Quartier
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10
The Value Of Design In Retail And Branding written by Katelijn Quartier and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
The Value Of Design In Retail And Branding
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Author : Katelijn Quartier
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10
The Value Of Design In Retail And Branding written by Katelijn Quartier and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Multi Channel Marketing Branding And Retail Design
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-05
Multi Channel Marketing Branding And Retail Design written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Retail Branding
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Author : Michel van Tongeren
language : en
Publisher: Bis Publishers
Release Date : 2003
Retail Branding written by Michel van Tongeren and has been published by Bis Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Few marketers would challenge the power of retail branding or its significance as a marketing discipline but little has been written about it and even less is understood. So what is the difference between product branding and retail branding? How do retail brands originate and how do they become effective? The answers to these questions can be found within and they rely heavily on the author's 25 years experience in retail branding and design to explain its complex and holistic nature. Retail Branding deals with the modernization of retail brands and how the theory behind the brand is translated into a finished design. It is a brilliant combination of practical information, creative insight and successful retail branding initiatives.
Retail Design
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Author : Ann Petermans
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-01
Retail Design written by Ann Petermans and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-01 with Business & Economics categories.
The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.
Holistic Retail Design
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Author : Prof. Philipp Teufel
language : en
Publisher: Frame Publishers
Release Date : 2015-09-01
Holistic Retail Design written by Prof. Philipp Teufel and has been published by Frame Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with Architecture categories.
Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models. Features The authors outline a new approach to retail design. Strategy applications are outlined per chapter, with international best practice cases highlighted. Written by leading professors in the field, Prof. Rainer Zimmermann and Prof. Philipp Teufel from the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf. Visually interesting with outstanding graphic design.
Designing The Brand Identity In Retail Spaces
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Author : Martin M. Pegler
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-01-29
Designing The Brand Identity In Retail Spaces written by Martin M. Pegler and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Architecture categories.
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
One To One
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Author : Michel van Tongeren
language : en
Publisher: Bis Pub
Release Date : 2013
One To One written by Michel van Tongeren and has been published by Bis Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The book is accesible, practical and inspirational. -manual for retail brand and formula development -many practical examples and cases
Branding A Store
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Author : Ko Floor
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Branding A Store written by Ko Floor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Brand name products categories.
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Design Management
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Author : Brigitte Borja de Mozota
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2003-08
Design Management written by Brigitte Borja de Mozota and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.