Branding A Store
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Branding A Store
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Author : Ko Floor
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Branding A Store written by Ko Floor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Retail Branding And Store Loyalty
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Author : Bettina Berg
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-07
Retail Branding And Store Loyalty written by Bettina Berg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-07 with Business & Economics categories.
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Branding A Store
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Author : Ko Floor
language : en
Publisher:
Release Date : 2007-01-01
Branding A Store written by Ko Floor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.
"Branding a Store" shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First, the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then, he explains the most effective ways to communicate with the consumer. Finally, he offers insights into the future development of successful retail brands.
The Power Of Retail Branding
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Author : Arthur A. Winters
language : en
Publisher: Visual Reference Pub Incorporated
Release Date : 2005
The Power Of Retail Branding written by Arthur A. Winters and has been published by Visual Reference Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.
The Value Of Design In Retail And Branding
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Author : Katelijn Quartier
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10
The Value Of Design In Retail And Branding written by Katelijn Quartier and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Retail Branding
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Author : Michel van Tongeren
language : en
Publisher: Bis Publishers
Release Date : 2003
Retail Branding written by Michel van Tongeren and has been published by Bis Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Few marketers would challenge the power of retail branding or its significance as a marketing discipline but little has been written about it and even less is understood. So what is the difference between product branding and retail branding? How do retail brands originate and how do they become effective? The answers to these questions can be found within and they rely heavily on the author's 25 years experience in retail branding and design to explain its complex and holistic nature. Retail Branding deals with the modernization of retail brands and how the theory behind the brand is translated into a finished design. It is a brilliant combination of practical information, creative insight and successful retail branding initiatives.
Retail Marketing And Branding
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Author : Jesko Perrey
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-08
Retail Marketing And Branding written by Jesko Perrey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-08 with Business & Economics categories.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
Private Label Strategy
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Author : Nirmalya Kumar
language : en
Publisher: Harvard Business Press
Release Date : 2007
Private Label Strategy written by Nirmalya Kumar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
The growth in private labels has huge implications for managers on both sides.
Multi Channel Marketing Branding And Retail Design
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-05
Multi Channel Marketing Branding And Retail Design written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
How To Design Effective Store Advertising
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Author : Morris L. Rosenblum
language : en
Publisher:
Release Date : 1961
How To Design Effective Store Advertising written by Morris L. Rosenblum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Advertising categories.