Multi Channel Retailing
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Multi Channel Retailing
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Author : Lynda Rose Poloian
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-06-01
Multi Channel Retailing written by Lynda Rose Poloian and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-01 with Design categories.
As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. Instructors, contact your Sales Representative for access to Instructor's Materials.
Multi Channel Retailing
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Author : Lynda Gamans Poloian
language : en
Publisher: Fairchild Books
Release Date : 2009-06-08
Multi Channel Retailing written by Lynda Gamans Poloian and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-08 with Design categories.
This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
Multichannel Retailing
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Author : Huan Liu
language : en
Publisher:
Release Date : 2019
Multichannel Retailing written by Huan Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Marketing categories.
The emergence of multiple channels is reshaping consumers' purchase behavior and retailers' marketing styles. We synthesize existing research on multichannel retailing based on more than 150 articles published in peer-reviewed marketing journals, most after 2006. From this synthesis, we reveal conditions under which both consumers and retailers can benefit from a multichannel context. More specifically, we identify multichannel retailing as a win-win game contingent on market environments, retailer characteristics, channel attributes, product categories, social and situational factors, and customer heterogeneity. Last, we highlight multiple directions for future research.
Multi Channel Marketing Branding And Retail Design
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-05
Multi Channel Marketing Branding And Retail Design written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Supply Chain Management In Multichannel And Omnichannel Retailing
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Author : Lisa Villing
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-11
Supply Chain Management In Multichannel And Omnichannel Retailing written by Lisa Villing and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.
Multi Channel Retailing In The Automotive Industry
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Author : Lena Fitzen
language : en
Publisher: GRIN Verlag
Release Date : 2009-06
Multi Channel Retailing In The Automotive Industry written by Lena Fitzen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06 with categories.
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisational dimensions of determinants. Product and consumer characteristics are basic considerations influence the evaluated importance of channel related factors like experience, convenience, risk, price, entertainment and service. Finally the organisation itself with their reputation and offered range of products and services has to taken into account. The preliminary model could be viewed as a starting point structuring the understanding of the complex area of channel choice in a particular context
Retail And Channel Marketing
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Author : Sandro Castaldo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-10-30
Retail And Channel Marketing written by Sandro Castaldo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-30 with Business & Economics categories.
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Toward Cross Channel Management
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Author : Thomas Rudolph
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-01-01
Toward Cross Channel Management written by Thomas Rudolph and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
Omni Channel Retailing
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Author : Amelie Winters
language : en
Publisher: Springer Nature
Release Date : 2021-08-16
Omni Channel Retailing written by Amelie Winters and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-16 with Business & Economics categories.
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.
Beyond Multi Channel Marketing
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Author : Maria Palazzo
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-06-17
Beyond Multi Channel Marketing written by Maria Palazzo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Business & Economics categories.
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.