Multichannel Retailing
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Multi Channel Retailing
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Author : Lynda Gamans Poloian
language : en
Publisher: Fairchild Books
Release Date : 2009-06-08
Multi Channel Retailing written by Lynda Gamans Poloian and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-08 with Design categories.
This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.
Multi Channel Retailing
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Author : Lynda Rose Poloian
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-06-01
Multi Channel Retailing written by Lynda Rose Poloian and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-01 with Design categories.
As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. Instructors, contact your Sales Representative for access to Instructor's Materials.
Multichannel Retailing
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Author : Huan Liu
language : en
Publisher:
Release Date : 2019
Multichannel Retailing written by Huan Liu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Marketing categories.
The emergence of multiple channels is reshaping consumers' purchase behavior and retailers' marketing styles. We synthesize existing research on multichannel retailing based on more than 150 articles published in peer-reviewed marketing journals, most after 2006. From this synthesis, we reveal conditions under which both consumers and retailers can benefit from a multichannel context. More specifically, we identify multichannel retailing as a win-win game contingent on market environments, retailer characteristics, channel attributes, product categories, social and situational factors, and customer heterogeneity. Last, we highlight multiple directions for future research.
Supply Chain Management In Multichannel And Omnichannel Retailing
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Author : Lisa Villing
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-11
Supply Chain Management In Multichannel And Omnichannel Retailing written by Lisa Villing and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-11 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.
Retailing Principles Second Edition
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Author : Lynda Rose Poloian
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-09-01
Retailing Principles Second Edition written by Lynda Rose Poloian and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-01 with Business & Economics categories.
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
The Multichannel Retail Handbook 2016 Edition
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Author : Chris Jones
language : en
Publisher: Lulu.com
Release Date : 2015-11-10
The Multichannel Retail Handbook 2016 Edition written by Chris Jones and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-10 with Business & Economics categories.
The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when". The 2016 Edition has been fully revised and updated to reflect the changes that have taken place in this rapid-moving sector since the original edition was published.
Multichannel Retailing
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Author : Edoardo Fornari
language : it
Publisher: EGEA spa
Release Date : 2018-02-28T00:00:00+01:00
Multichannel Retailing written by Edoardo Fornari and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-28T00:00:00+01:00 with Business & Economics categories.
l settore del retailing sta attraversando una fase di cambiamenti epocali. Accanto alla crescente maturità dei mercati e all’aumento dell’intensità competitiva si è, infatti, affiancata l’entrata in scena di Internet. Ciò ha dato avvio ad una nuova fase del “ciclo di vita” della multicanalità, caratterizzata da una crescente mobilità degli shoppers tra i diversi touch points fisici e digitali. Il testo affronta in modo strutturato e approfondito tutte le sfaccettature e le forme di interazione tra le formule distributive moderne, prendendo in considerazione i rapporti di coopetition tra canali vecchi e nuovi, generalisti e specialisti, reali e virtuali. L’analisi si focalizza principalmente sul settore grocery, un osservatorio di ricerca particolarmente interessante per la numerosità e la varietà dei canali alternativi attraverso i quali lo shopper può raccogliere informazioni e acquistare prodotti. Per ogni canale, il testo approfondisce il posizionamento attuale e le possibili traiettorie di sviluppo future, facendo riferimento sia al contesto internazionale sia a quello, più specifico, del mercato italiano.
Multichannel Commerce
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Author : Manuel Trenz
language : en
Publisher: Springer
Release Date : 2015-03-23
Multichannel Commerce written by Manuel Trenz and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-23 with Business & Economics categories.
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.
Retailing Principles
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Author : Lynda Gamans Poloian
language : en
Publisher:
Release Date : 2016
Retailing Principles written by Lynda Gamans Poloian and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Retail trade categories.
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by 'Retailing Principles' which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Channel Management
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Author : V. V. Gopal
language : en
Publisher:
Release Date : 2006
Channel Management written by V. V. Gopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business logistics categories.
Today, we have moved away from the traditional form of the distribution channel, the retail store, and now innovative distribution methods prevail such as mail order, catalogues, door-to-door sales and organized parties at home. Banking products are also