Bibliography On Marketing To Low Income Consumers
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Bibliography On Marketing To Low Income Consumers
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Author : United States. Business and Defense Services Administration
language : en
Publisher:
Release Date : 1969
Bibliography On Marketing To Low Income Consumers written by United States. Business and Defense Services Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Bibliographie categories.
Marketing And The Low Income Consumer
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Author : United States. Task Force on Marketing and the Low-Income Consumer
language : en
Publisher:
Release Date : 1971
Marketing And The Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Consumer satisfaction categories.
Bibliography On Marketing To Low Income Consumers
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Author : United States. Business and Defense Services Administration
language : en
Publisher:
Release Date : 1969
Bibliography On Marketing To Low Income Consumers written by United States. Business and Defense Services Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Bibliographie categories.
Marketing And The Low Income Consumer
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Author : United States. Task Force on Marketing and the Low-Income Consumer
language : en
Publisher:
Release Date : 1971
Marketing And The Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Consumer satisfaction categories.
The Low Income Consumer
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Author : Linda F. Alwitt
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1996-02-15
The Low Income Consumer written by Linda F. Alwitt and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-02-15 with Business & Economics categories.
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Marketing And The Black Consumer
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Author : Michael G. Harvey
language : en
Publisher:
Release Date : 1976
Marketing And The Black Consumer written by Michael G. Harvey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Consumer Education Bibliography
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Author : U.S. Office of Consumer Affairs
language : en
Publisher:
Release Date : 1971
Consumer Education Bibliography written by U.S. Office of Consumer Affairs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Consumer education categories.
Consumer Education Bibliography
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Author : United States. Executive Office of the President. Office of Consumer Affairs
language : en
Publisher:
Release Date : 1971
Consumer Education Bibliography written by United States. Executive Office of the President. Office of Consumer Affairs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Consumer education categories.
Marketing To The Low Income Consumer
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Author : Paulo Cesar Motta
language : en
Publisher:
Release Date : 2014-01-31
Marketing To The Low Income Consumer written by Paulo Cesar Motta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Low-income consumers categories.
This book is unique in several ways. First, it focuses on marketing to low-income consumers, but not those in extreme poverty. Consumers earning income around the poverty line are a sizable group in nearly every country. Often, major marketing textbooks tend to assume that consumers are at least middle class, and as a consequence, most of them do not even include the low-income audience. Second, this book contextualizes the low-income consumer within the marketing discipline. It considers the low-income consumers who engage voluntarily in market exchanges. These consumers differ significantly from those in extreme poverty who, as a group, are not sufficiently attractive to most corporate businesses. In turn, those who live in extreme poverty demand substantial attention from major social endeavors. However, the low-income consumers can be better served if businesses give them proper analytical attention. Third, this book embraces the profit motivation, assuming that marketing without profit goals cannot sponsor arguments for poverty subjects over any other claims. It also supports the idea that marketing cannot address poverty by demanding businesses sacrifice profit to benefit a new stakeholder. Fourth, no other book explores the topic of poverty from a marketing perspective like this. It borrows concepts from other disciplines and molds them to marketing thought. By doing this, it develops a unique vocabulary for poverty, which is essential for marketing to be comprehensive. This approach avoids sending students to other schools where poverty knowledge lacks the appropriate business perspective. It also helps readers understand the poverty concepts within the marketing discipline.
A Survey Of Federal Government Publications Of Interest To Small Business
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Author : United States. Small Business Administration
language : en
Publisher:
Release Date : 1969
A Survey Of Federal Government Publications Of Interest To Small Business written by United States. Small Business Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Small business categories.