Big Data And Social Media Analytics
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Data Mining Approaches For Big Data And Sentiment Analysis In Social Media
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Author : Brij Gupta
language : en
Publisher:
Release Date : 2021
Data Mining Approaches For Big Data And Sentiment Analysis In Social Media written by Brij Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Big data categories.
"This book explores the key concepts of data mining and utilizing them on online social media platforms, offering valuable insight into data mining approaches for big data and sentiment analysis in online social media and covering many important security and other aspects and current trends"--
Big Data Analytics Using Splunk
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Author : Peter Zadrozny
language : en
Publisher: Apress
Release Date : 2013-08-23
Big Data Analytics Using Splunk written by Peter Zadrozny and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-23 with Computers categories.
Big Data Analytics Using Splunk is a hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns of user access in real time, as the access is occurring. Gone are the days when you need be caught out by shifting public opinion or sudden changes in customer behavior. Splunk’s easy to use engine helps you recognize and react in real time, as events are occurring. Splunk is a powerful, yet simple analytical tool fast gaining traction in the fields of big data and operational intelligence. Using Splunk, you can monitor data in real time, or mine your data after the fact. Splunk’s stunning visualizations aid in locating the needle of value in a haystack of a data. Geolocation support spreads your data across a map, allowing you to drill down to geographic areas of interest. Alerts can run in the background and trigger to warn you of shifts or events as they are taking place. With Splunk you can immediately recognize and react to changing trends and shifting public opinion as expressed through social media, and to new patterns of eCommerce and customer behavior. The ability to immediately recognize and react to changing trends provides a tremendous advantage in today’s fast-paced world of Internet business. Big Data Analytics Using Splunk opens the door to an exciting world of real-time operational intelligence. Built around hands-on projects Shows how to mine social media Opens the door to real-time operational intelligence
Social Media Data Mining And Analytics
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Author : Gabor Szabo
language : en
Publisher: John Wiley & Sons
Release Date : 2018-10-23
Social Media Data Mining And Analytics written by Gabor Szabo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-23 with Computers categories.
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.
Big Data And Social Media Analytics
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Author : Mehmet Çakırtaş
language : en
Publisher: Springer Nature
Release Date : 2021-07-05
Big Data And Social Media Analytics written by Mehmet Çakırtaş and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-05 with Mathematics categories.
This edited book provides techniques which address various aspects of big data collection and analysis from social media platforms and beyond. It covers efficient compression of large networks, link prediction in hashtag graphs, visual exploration of social media data, identifying motifs in multivariate data, social media surveillance to enhance search and rescue missions, recommenders for collaborative filtering and safe travel plans to high risk destinations, analysis of cyber influence campaigns on YouTube, impact of location on business rating, bibliographical and co-authorship network analysis, and blog data analytics. All these trending topics form a major part of the state of the art in social media and big data analytics. Thus, this edited book may be considered as a valuable source for readers interested in grasping some of the most recent advancements in this high trending domain.
High Performance Big Data Analytics
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Author : Pethuru Raj
language : en
Publisher: Springer
Release Date : 2015-10-16
High Performance Big Data Analytics written by Pethuru Raj and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-16 with Computers categories.
This book presents a detailed review of high-performance computing infrastructures for next-generation big data and fast data analytics. Features: includes case studies and learning activities throughout the book and self-study exercises in every chapter; presents detailed case studies on social media analytics for intelligent businesses and on big data analytics (BDA) in the healthcare sector; describes the network infrastructure requirements for effective transfer of big data, and the storage infrastructure requirements of applications which generate big data; examines real-time analytics solutions; introduces in-database processing and in-memory analytics techniques for data mining; discusses the use of mainframes for handling real-time big data and the latest types of data management systems for BDA; provides information on the use of cluster, grid and cloud computing systems for BDA; reviews the peer-to-peer techniques and tools and the common information visualization techniques, used in BDA.
Social Media Analytics Strategy
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Author : Alex Gonçalves
language : en
Publisher: Apress
Release Date : 2017-11-12
Social Media Analytics Strategy written by Alex Gonçalves and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-12 with Computers categories.
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
The Big Data Agenda
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Author : Annika Richterich
language : en
Publisher: University of Westminster Press
Release Date : 2018-04-13
The Big Data Agenda written by Annika Richterich and has been published by University of Westminster Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with Social Science categories.
This book highlights that the capacity for gathering, analysing, and utilising vast amounts of digital (user) data raises significant ethical issues. Annika Richterich provides a systematic contemporary overview of the field of critical data studies that reflects on practices of digital data collection and analysis. The book assesses in detail one big data research area: biomedical studies, focused on epidemiological surveillance. Specific case studies explore how big data have been used in academic work. The Big Data Agenda concludes that the use of big data in research urgently needs to be considered from the vantage point of ethics and social justice. Drawing upon discourse ethics and critical data studies, Richterich argues that entanglements between big data research and technology/ internet corporations have emerged. In consequence, more opportunities for discussing and negotiating emerging research practices and their implications for societal values are needed.
Social Media Analytics
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Author : Matt Ganis
language : en
Publisher:
Release Date : 2016
Social Media Analytics written by Matt Ganis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business categories.
This is a complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. The authors offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. --
Creating Value With Social Media Analytics
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Author : Gohar F. Khan
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-04-23
Creating Value With Social Media Analytics written by Gohar F. Khan and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-23 with Business analysts categories.
Often termed as the ''new gold,'' the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze a variety of social media data, including text, actions, networks, multimedia, apps, hyperlinks, search engines, and location data. By the end of this book, the readers will have mastered the theories, concepts, strategies, techniques, and tools necessary to extract business value from big social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make sound business decisions. Here is how the book is organized. Chapter 1: Creating Value with Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Understanding Social Media Analytics Chapter 4: Analytics-Business Alignment Chapter 5: Capturing Value with Network Analytics Chapter 6: Capturing Value with Text Analytics Chapter 7: Capturing Value with Actions Analytics Chapter 8: Capturing Value with Search Engine Analytics Chapter 9: Capturing Value with Location Analytics Chapter 10: Capturing Value with Hyperlinks Analytics Chapter 11: Capturing Value with Mobile Analytics Chapter 12: Capturing Value with Multimedia Analytics Chapter 13: Social Media Analytics CapabilitiesChapter 14: Social Media Security, Privacy, & Ethics The book has a companion site (https://analytics-book.com/), which offers useful instructor resources. Praises for the book "Gohar F. Khan has a flair for simplifying the complexity of social media analytics. Creating Value with Social Media Analytics is a beautifully delineated roadmap to creating and capturing business value through social media. It provides the theories, tools, and creates a roadmap to leveraging social media data for business intelligence purposes. Real world analytics cases and tutorials combined with a comprehensive companion site make this an excellent textbook for both graduate and undergraduate students."-Robin Saunders, Director of the Communications and Information Management Graduate Programs, Bay Path University. "Creating Value with Social Media Analytics offers a comprehensive framework to define, align, capture, and sustain business value through social media data. The book is theoretically grounded and practical, making it an excellent resource for social media analytics courses."-Haya Ajjan, Director & Associate Prof., Elon Center for Organizational Analytics, Elon University. "Gohar Khan is a pioneer in the emerging domain of social media analytics. This latest text is a must-read for business leaders, managers, and academicians, as it provides a clear and concise understanding of business value creation with social media data from a social lens."-Laeeq Khan, Director, Social Media Analytics Research Team, Ohio University. "Whether you are coming from a business, research, science or art background, Creating Value with Social Media Analytics is a brilliant induction resource for those entering the social media analytics industry. The insightful case studies and carefully crafted tutorials are the perfect supplements to help digest the key concepts introduced in each chapter."-Jared Wong, Social Media Data Analyst, Digivizer "It is one of the most comprehensive books on analytics that I have come across recently."-Bobby Swar, Prof. Concordia Uni.
Big Data
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Author : Amandeep Singh
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-09-06
Big Data written by Amandeep Singh and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.