Big Ideas In Public Relations Research And Practice
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Big Ideas In Public Relations Research And Practice
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Author : Finn Frandsen
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-03
Big Ideas In Public Relations Research And Practice written by Finn Frandsen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Joy
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Author : Ana Tkalac Verčič
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-11-26
Joy written by Ana Tkalac Verčič and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-26 with Business & Economics categories.
Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.
Strategic Public Relations Leadership
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Author : Anne Gregory
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-22
Strategic Public Relations Leadership written by Anne Gregory and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-22 with Business & Economics categories.
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
Research Handbook On Strategic Communication
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Author : Jesper Falkheimer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-12-13
Research Handbook On Strategic Communication written by Jesper Falkheimer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-13 with Business & Economics categories.
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Re Discovering The Human Element In Public Relations And Communication Management In Unpredictable Times
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Author : Natalia Rodríguez-Salcedo
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-02-01
Re Discovering The Human Element In Public Relations And Communication Management In Unpredictable Times written by Natalia Rodríguez-Salcedo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-01 with Business & Economics categories.
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
Handbook On Digital Corporate Communication
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Author : Vilma Luoma-aho
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09
Handbook On Digital Corporate Communication written by Vilma Luoma-aho and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Mastering Corporate Communication
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Author : Anne Katrine Lund
language : en
Publisher: Springer Nature
Release Date : 2024-05-20
Mastering Corporate Communication written by Anne Katrine Lund and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-20 with Business & Economics categories.
"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers.
Current Trends And Issues In Internal Communication
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Author : Linjuan Rita Men
language : en
Publisher: Springer Nature
Release Date : 2021-09-28
Current Trends And Issues In Internal Communication written by Linjuan Rita Men and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-28 with Business & Economics categories.
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.
The Routledge Companion To Public Relations
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Author : Donnalyn Pompper
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-01
The Routledge Companion To Public Relations written by Donnalyn Pompper and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Business & Economics categories.
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
Employees And Internal Social Media
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Author : Vibeke Thøis Madsen
language : en
Publisher: Taylor & Francis
Release Date : 2025-05-21
Employees And Internal Social Media written by Vibeke Thøis Madsen and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-21 with Language Arts & Disciplines categories.
This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation. Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice. This title is relevant to academics and practitioners in the fields of strategic communication and organisational communication.