Biography Of An Idea
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Biography Of An Idea
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Author : Edward L. Bernays
language : en
Publisher: Open Road Media
Release Date : 2015-04-07
Biography Of An Idea written by Edward L. Bernays and has been published by Open Road Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-07 with Business & Economics categories.
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Biography Of An Idea
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Author : Ruth N. Anshen
language : en
Publisher:
Release Date : 1987-09
Biography Of An Idea written by Ruth N. Anshen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-09 with Social Science categories.
Biography Of An Idea
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Author : Edward L. Bernays
language : en
Publisher:
Release Date : 1965
Biography Of An Idea written by Edward L. Bernays and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.
More S Utopia
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Author : Jack H. Hexter
language : en
Publisher:
Release Date : 1952
More S Utopia written by Jack H. Hexter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with categories.
Zero
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Author : Charles Seife
language : en
Publisher: Souvenir Press
Release Date : 2019-11-28
Zero written by Charles Seife and has been published by Souvenir Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-28 with Mathematics categories.
A NEW YORK TIMES NOTABLE BOOK The Babylonians invented it, the Greeks banned it, the Hindus worshipped it, and the Christian Church used it to fend off heretics. Today it's a timebomb ticking in the heart of astrophysics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything. Within the concept of zero lies a philosophical and scientific history of humanity. Charles Seife's elegant and witty account takes us from Aristotle to superstring theory by way of Egyptian geometry, Kabbalism, Einstein, the Chandrasekhar limit and Stephen Hawking. Covering centuries of thought, it is a concise tour of a world of ideas, bound up in the simple notion of nothing.
Biography Of An Idea
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Author : David Felix
language : en
Publisher:
Release Date : 2017-11-15
Biography Of An Idea written by David Felix and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-15 with categories.
The culmination of John Maynard Keynes's thought and lifework was The General Theory of Employment, Interest and Money. Here, placing it in the context of his era, David Felix examines the evolution of Keynes's theorizing. He boldly claims that The General Theory lacks logical and factual support as pure theory, but is an achievement of great statesmanship in political economy. Felix argues that Keynes's ideas have misled successive generations of students and practitioners. He suggests that a more discriminating view of his thought can reconcile Keynesian views with neoclassical theory and replace the false synthesis that dominates contemporary text-books with a truer one. Biography of an Idea devotes four chapters to an analysis of The General Theory and an examination of the economic logic of Keynes. The author disentangles the work's fundamentally simple theses from its difficult technical pre-sentation. He shows how Keynes shaped his economic model as he did as an effort to win public support for sensible policies that clashed with generally accepted beliefs of the time. Biography of an Idea is bound to be controversial due to the many cohorts of economists who have been trained in macroeconomics according to Keynes. It will be of interest and ac-cessible to intellectually curious laymen and students, and important to economists, historians, and political scientists.
Zero
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Author : Charles Seife
language : en
Publisher: Penguin
Release Date : 2000-09-01
Zero written by Charles Seife and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-01 with Mathematics categories.
Popular math at its most entertaining and enlightening. "Zero is really something"-Washington Post A New York Times Notable Book. The Babylonians invented it, the Greeks banned it, the Hindus worshiped it, and the Church used it to fend off heretics. Now it threatens the foundations of modern physics. For centuries the power of zero savored of the demonic; once harnessed, it became the most important tool in mathematics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. In Zero, Science Journalist Charles Seife follows this innocent-looking number from its birth as an Eastern philosophical concept to its struggle for acceptance in Europe, its rise and transcendence in the West, and its ever-present threat to modern physics. Here are the legendary thinkers—from Pythagoras to Newton to Heisenberg, from the Kabalists to today's astrophysicists—who have tried to understand it and whose clashes shook the foundations of philosophy, science, mathematics, and religion. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything.
Idea Man
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Author : Paul Allen
language : en
Publisher: Penguin
Release Date : 2011-04-19
Idea Man written by Paul Allen and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-19 with Biography & Autobiography categories.
By his early thirties, Paul Allen was a world-famous billionaire-and that was just the beginning. In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this classic memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.
From An Idea To Google
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Author : Lowey Bundy Sichol
language : en
Publisher: HMH Books For Young Readers
Release Date : 2019
From An Idea To Google written by Lowey Bundy Sichol and has been published by HMH Books For Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
From an Idea to Google is a behind-the-computer-screen look into the history, business, and brand of the world's largest search engine. With humorous black & white illustrations throughout, learn about the company that even earned its own catchphrase: Google it! Today, Google is the number one internet search engine and the most visited website in the world. But a long time ago, two college friends, Larry Page and Sergey Brin, started out with just an idea. Find out more about Google's history, the business, and the brand in this illustrated nonfiction book! Find out where the name "Google" came from. (Hint: It involves a LOT of zeros!) Discover how Google became the fastest and most popular internet search engine of all time. Explore how Google transformed from a tiny startup (in someone's garage!) into one of the most powerful companies in the world.
The Biography Of The Idea Of Literature
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Author : Adrian Marino
language : en
Publisher: SUNY Press
Release Date : 1996-01-01
The Biography Of The Idea Of Literature written by Adrian Marino and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Literary Criticism categories.
A comprehensive examination of the meaning, history, and evolution of the basic notion of "literature" from antiquity to the seventeenth century.