Black Brands
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Black Brands
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Author : Fernando Olivares
language : en
Publisher: Editorial GEDISA
Release Date : 2019-07-01
Black Brands written by Fernando Olivares and has been published by Editorial GEDISA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-01 with Business & Economics categories.
Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.
Branding Black Womanhood
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Author : Timeka N. Tounsel
language : en
Publisher: Rutgers University Press
Release Date : 2022-06-17
Branding Black Womanhood written by Timeka N. Tounsel and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-17 with Social Science categories.
CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Perceptions Of East Asian And Asian North American Athletics
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Author : Steve Bien-Aimé
language : en
Publisher: Springer Nature
Release Date : 2022-09-27
Perceptions Of East Asian And Asian North American Athletics written by Steve Bien-Aimé and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-27 with Social Science categories.
This book highlights inconsistencies within the field of sports scholarship and provides an opportunity to open up and extend conversations about the intersection of sports media and race — particularly surrounding athletes of East Asian descent. Despite the growing influence of East Asian and Asian American/Canadian athletes, they are still underrepresented in Western media and in scholarship. This anthology adds much-needed literature to sports, popular culture, East Asian, and Asian American studies. The prominence of sports in global popular culture makes the intersections explored in this collection a crucial addition to existing conversations about both sports and East Asian/Asian American/Canadian studies.
Brands And Their Companies
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Author :
language : en
Publisher:
Release Date : 2003
Brands And Their Companies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Brand name products categories.
How Cool Brands Stay Hot
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Author : Joeri Van Den Bergh
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-03-03
How Cool Brands Stay Hot written by Joeri Van Den Bergh and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-03 with Business & Economics categories.
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Branded Black
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Author : Blair D. Ostwald
language : en
Publisher:
Release Date : 1981
Branded Black written by Blair D. Ostwald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with categories.
Government Gazette
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Author : New South Wales
language : en
Publisher:
Release Date : 1858
Government Gazette written by New South Wales and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1858 with New South Wales categories.
Encyclopedia Of Consumer Brands
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Author : Janice Jorgensen
language : en
Publisher: Saint James Press
Release Date : 1994
Encyclopedia Of Consumer Brands written by Janice Jorgensen and has been published by Saint James Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Research In Multidisciplinary Subjects Volume 9
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Author : Chief Editor- Biplab Auddya, Editor- Dr. Hariballav Mahapatra, Dr. Ashwini Kumar Singh, Dr. Ramalakshmi V, Monalisa Khuntia
language : en
Publisher: The Hill Publication
Release Date : 2023-10-23
Research In Multidisciplinary Subjects Volume 9 written by Chief Editor- Biplab Auddya, Editor- Dr. Hariballav Mahapatra, Dr. Ashwini Kumar Singh, Dr. Ramalakshmi V, Monalisa Khuntia and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-23 with Antiques & Collectibles categories.
Lighting Up
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Author : Mimi Nichter
language : en
Publisher: NYU Press
Release Date : 2015-02-13
Lighting Up written by Mimi Nichter and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-13 with Education categories.
While the past 40 years have seen significant declines in adult smoking, this is not the case among young adults, who have the highest prevalence of smoking of all other age groups. At a time when just about everyone knows that smoking is bad for you, why do so many college students smoke? Is it a short lived phase or do they continue throughout the college years? And what happens after college, when they enter the “real world”? Drawing on interviews and focus groups with hundreds of young adults, Lighting Up takes the reader into their everyday lives to explore social smoking. Mimi Nichter argues that we must understand more about the meaning of social and low level smoking to youth, the social contexts that cause them to take up (or not take up) the habit, and the way that smoking plays a large role in students’ social lives. Nichter examines how smoking facilitates social interaction, helps young people express and explore their identity, and serves as a means for communicating emotional states. Most college students who smoked socially were confident that “this was no big deal.” After all, they were “not really smokers” and they would only be smoking for a short time. But, as graduation neared, they expressed ambivalence or reluctance to quit. As many grads today step into an uncertain future, where the prospect of finding a good job in a timely manner is unlikely, their 20s may be a time of great stress and instability. For those who have come to depend on the comfort of cigarettes during college, this array of life stressors may make cutting back or quitting more difficult, despite one’s intentions and understandings of the harms of tobacco. And emerging products on the market, like e-cigarettes, offer an opportunity to move from smoking to vaping. Lighting Up considers how smoking fits into the lives of young adults and how uncertain times may lead to uncertain smoking trajectories that reach into adulthood.