Black Still Matters In Marketing
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Black Still Matters In Marketing
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Author :
language : en
Publisher:
Release Date : 2012
Black Still Matters In Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Blacks and mass media categories.
Black Still Matters In Marketing
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Author : Pepper Miller
language : en
Publisher:
Release Date : 2015
Black Still Matters In Marketing written by Pepper Miller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Race Still Matters
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Author : Yuya Kiuchi
language : en
Publisher: SUNY Press
Release Date : 2016-11-15
Race Still Matters written by Yuya Kiuchi and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Social Science categories.
Essays debunking the notion that contemporary America is a colorblind society. More than half a century after the civil rights era of the mid-1950s to the late 1960s, American society is often characterized as postracial. In other words, that the country has moved away from prejudice based on skin color and we live in a colorblind society. The reality, however, is the opposite. African Americans continue to face both explicit and latent discriminations in housing, healthcare, education, and every facet of their lives. Recent cases involving law enforcement officers shooting unarmed Black men also attest to the reality: the problem of the twenty-first century is still the problem of the color line. In Race Still Matters, contributors drawn from a wide array of disciplines use multidisciplinary methods to explore topics such as Black family experiences, hate crimes, race and popular culture, residual discrimination, economic and occupational opportunity gaps, healthcare disparities, education, law enforcement issues, youth culture, and the depiction of Black female athletes. The volume offers irrefutable evidence that race still very much matters in the United States today.
Black Women And Popular Culture
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Author : Adria Y. Goldman
language : en
Publisher: Lexington Books
Release Date : 2014-07-30
Black Women And Popular Culture written by Adria Y. Goldman and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-30 with Social Science categories.
With the emergence of popular culture phenomena such as reality television, blogging, and social networking sites, it is important to examine the representation of Black women and the potential implications of those images, messages, and roles. Black Women and Popular Culture: The Conversation Continues provides such a comprehensive analysis. Using an array of theoretical frameworks and methodologies, this collection features cutting edge research from scholars interested in the relationship among media, society, perceptions, and Black women. The uniqueness of this book is that it serves as a compilation of “hot topics” including ABC’s Scandal, Beyoncé’s Visual Album, and Oprah’s Instagram page. Other themes have roots in reality television, film, and hip hop, as well as issues of gender politics, domestic violence, and colorism. The discussion also extends to the presentation and inclusion of Black women in advertising, print, and digital media.
Let Me Explain Black Again
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Author : Pepper Miller
language : en
Publisher: PMP
Release Date : 2023-04-18
Let Me Explain Black Again written by Pepper Miller and has been published by PMP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-18 with categories.
Black Insights for Marketing and Understanding Black Culture & the Perspectives of Black People in America today!With over twenty-five years of experience as a market researcher and Black American subject-matter expert, Pepper Miller shares foundational insights about Black culture-delving into the back stories and sharing marketing and market research examples to help readers understand the importance of language, beliefs, and behaviors related to Black culture. In this book Pepper explores and explains: SEVEN Blind Spots that prevent business leaders from "Getting" the real perspective of their Black employees, customers, and the potential of audiences they are not currently serving. FIVE Shape-Shifting segments within the Black population, including Black immigrants and LGBTQ+ individuals, and how each of the five groups is unapologetically different from mainstream, and also different from each other, in meaningful ways. Throughout the book dozens of well-known celebrities, leaders and individual cultural shapeshifters are recognized for their impressive contributions to society at large. More than FIVE important sectors indicating that America today is NOT post-racial, including: education, health and healthcare, housing, wealth & financial services, and the justice system itself. Eye-popping Statistics contradicting many commonly held stereotypes, assumptions, and beliefs. After presenting "issues" that still need to be addressed, the remainder of the book explores opportunities for a better future-what real inclusion, equality, and celebration look like. Taking readers closer to the heart and soul of Black culture Pepper addresses Black Identity and language; the authentic realism of Black cyberspace; the importance of the Black church; connecting to the community in positive ways with Black media, grassroots events, authenticity, and inclusive market research; and so much more. Upon completing this journey with Pepper, readers should have a clear understanding of "the why" about Black America and the value of aligning with and investing in this distinctive and rising sector of American people.
Black Stats
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Author : Monique W. Morris
language : en
Publisher: New Press, The
Release Date : 2014-01-28
Black Stats written by Monique W. Morris and has been published by New Press, The this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Social Science categories.
Black Stats—a comprehensive guide filled with contemporary facts and figures on African Americans—is an essential reference for anyone attempting to fathom the complex state of our nation. With fascinating and often surprising information on everything from incarceration rates, lending practices, and the arts to marriage, voting habits, and green jobs, the contextualized material in this book will better attune readers to telling trends while challenging commonly held, yet often misguided, perceptions. A compilation that at once highlights measures of incredible progress and enumerates the disparate impacts of social policies and practices, this book is a critical tool for advocates, educators, and policy makers. Black Stats offers indispensable information that is sure to enlighten discussions and provoke debates about the quality of Black life in the United States today—and help chart the path to a better future. There are less than a quarter-million Black public school teachers in the U.S.—representing just 7 percent of all teachers in public schools. Approximately half of the Black population in the United States lives in neighborhoods that have no White residents. In the five years before the Great Recession, the number of Black-owned businesses in the United States increased by 61 percent. A 2010 study found that 41 percent of Black youth feel that rap music videos should be more political. There are no Black owners or presidents of an NFL franchise team. 78 percent of Black Americans live within 30 miles of a coal-fired power plant, compared with 56 percent of White Americans.
Change For Good
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Author : Paul Klein
language : en
Publisher: ECW Press
Release Date : 2022-03-15
Change For Good written by Paul Klein and has been published by ECW Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-15 with Business & Economics categories.
An action-oriented approach for businesses to solve the world’s most urgent social problems — and benefit from doing so. More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better. In Change for Good, Paul Klein shows how companies must move beyond what he calls “corporate social responsibility light” and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals. Change for Good is a new system for making social change through business that reflects Paul’s experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that aren’t possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people. Through personal experiences, case studies, and practical tools, Change for Good will inspire readers and their organizations to make the shift from a passive social responsibility to taking action to help solve the world’s most pressing social problems.
The New Advertising
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Author : Valerie K. Jones
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-09-19
The New Advertising written by Valerie K. Jones and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Business & Economics categories.
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
What S Black About It
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Author : Pepper Miller
language : en
Publisher: Paramount Market Publishing
Release Date : 2005
What S Black About It written by Pepper Miller and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Black Ops Advertising
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Author : Mara Einstein
language : en
Publisher: OR Books
Release Date : 2016-09-01
Black Ops Advertising written by Mara Einstein and has been published by OR Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-01 with Business & Economics categories.
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.