Blockchain Technology And Applications For Digital Marketing
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Blockchain Technology And Applications For Digital Marketing
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Author : Rohit Bansal
language : en
Publisher: Business Science Reference
Release Date : 2021
Blockchain Technology And Applications For Digital Marketing written by Rohit Bansal and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Blockchains (Databases) categories.
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
Blockchain Technology And Applications For Digital Marketing
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Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Blockchain Technology And Applications For Digital Marketing written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
Blockchain Technology Applications In Businesses And Organizations
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Author : Pietro De Giovanni
language : en
Publisher:
Release Date : 2022
Blockchain Technology Applications In Businesses And Organizations written by Pietro De Giovanni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Blockchains (Databases) categories.
This book investigates the true advantages that blockchain entails for firms by creating transparent and digital transactions, resolving conflicts and exceptions, and providing incentive-based mechanisms and smart contracts.
Blockchain In Digital Marketing
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Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date : 2020-05-12
Blockchain In Digital Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-12 with Business & Economics categories.
Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. Initially penned in 2020, my intention for this book was to unveil blockchain technology's transformative potential within digital marketing. As an author deeply committed to innovation and its practical applications, I sought to empower marketers and business leaders with the knowledge and tools necessary to effectively leverage blockchain's capabilities. Upon revisiting the manuscript and witnessing the latest developments in 2024, I was astonished to see many of my predictions materialize. This motivated me to enrich the book with additional insights and examples, ensuring its relevance as a forward-thinking resource for navigating today's rapidly evolving digital landscape. Now expanded to 528 pages, I trust you will find this updated edition to be both refreshing and insightful.
Digital Business Strategies In Blockchain Ecosystems
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Author : Umit Hacioglu
language : en
Publisher: Springer Nature
Release Date : 2019-11-09
Digital Business Strategies In Blockchain Ecosystems written by Umit Hacioglu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-09 with Business & Economics categories.
This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.
Applications Of Blockchain Technology In Business
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Author : Mohsen Attaran
language : en
Publisher:
Release Date : 2019
Applications Of Blockchain Technology In Business written by Mohsen Attaran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Educational technology categories.
The book discusses the various ways that blockchain technology is changing the future of money, transactions, government, and business. The first two chapters walk through the foundation of blockchain. Chapters 3-12 look at applications of blockchain in different industries and highlight its exciting new business applications. It show why so many companies are implementing blockchain, and present examples of companies who have successfully employed the technology to improve efficiencies and reduce costs. Chapter 13 highlights blockchain's powerful potential to foster emerging markets and economies including smart cities, value-based healthcare, decentralized sharing economy, machine to machine transactions, data-sharing marketplace, etc. Chapter 14 offers a conceptual model, provides information and insights, and covers a step-by-step approach to plan and develop blockchain-based technology.
Research Anthology On Blockchain Technology In Business Healthcare Education And Government
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-09-30
Research Anthology On Blockchain Technology In Business Healthcare Education And Government written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Computers categories.
Even though blockchain technology was originally created as a ledger system for bitcoin to operate on, using it for areas other than cryptocurrency has become increasingly popular as of late. The transparency and security provided by blockchain technology is challenging innovation in a variety of businesses and is being applied in fields that include accounting and finance, supply chain management, and education. With the ability to perform such tasks as tracking fraud and securing the distribution of medical records, this technology is key to the advancement of many industries. The Research Anthology on Blockchain Technology in Business, Healthcare, Education, and Government is a vital reference source that examines the latest scholarly material on trends, techniques, and uses of blockchain technology applications in a variety of industries, and how this technology can further transparency and security. Highlighting a range of topics such as cryptography, smart contracts, and decentralized blockchain, this multi-volume book is ideally designed for academics, researchers, industry leaders, managers, healthcare professionals, IT consultants, engineers, programmers, practitioners, government officials, policymakers, and students.
Blockchain Technologies Applications And Cryptocurrencies Current Practice And Future Trends
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Author : Sam Goundar
language : en
Publisher: World Scientific
Release Date : 2020-09-03
Blockchain Technologies Applications And Cryptocurrencies Current Practice And Future Trends written by Sam Goundar and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Business & Economics categories.
This book serves as a reference for scholars, researchers and practitioners to update their knowledge on methodologies, theoretical analyses, modeling, simulation and empirical studies on blockchain technologies and cryptocurrencies. Chapters on the evolving theory and practice related to distributed ledger technologies and peer-to-peer digital currencies are intended to provide comprehensive coverage and understanding of their uses within the technological, business, and organizational domains.The contributions from this volume also provide a thorough examination of blockchains and cryptocurrencies with respect to issues of management, governance, trust and privacy, and interoperability.Contributed by a diverse range of authors from both academia and professional fields, this reference book presents frontier research in the fields of blockchains and cryptocurrencies.
Blockchain And The Digital Economy
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Author : Fred Steinmetz
language : en
Publisher:
Release Date : 2020
Blockchain And The Digital Economy written by Fred Steinmetz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Business Blockchain
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Author : William Mougayar
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-26
The Business Blockchain written by William Mougayar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-26 with Business & Economics categories.
The definitive pioneering blueprint covering the what, why and how of the blockchain. Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications. The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries. Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center. Just as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters: 1. What is the Blockchain? 2. How Blockchain Trust Infiltrates 3. Obstacles, Challenges & Mental Blocks 4. Blockchain in Financial Services 5. Lighthouse Industries & New Intermediaries 6. Implementing Blockchain Technology 7. Decentralization as the Way Forward The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.