Blockchain Technology And Applications For Digital Marketing
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Blockchain Technology And Applications For Digital Marketing
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Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Blockchain Technology And Applications For Digital Marketing written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
Blockchain In Digital Marketing
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Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date : 2020-05-12
Blockchain In Digital Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-12 with Business & Economics categories.
Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. "Blockchain in Digital Marketing: A New Paradigm of Trust" offers a comprehensive exploration of blockchain's potential impact on the digital marketing landscape. By providing historical context, explaining core concepts, addressing security issues, and examining various applications, the book equips marketers with the knowledge and insights necessary to leverage blockchain technology effectively. With its potential to revolutionize trust, transparency, and transactional efficiency, blockchain holds immense promise for digital marketers seeking innovative solutions in an evolving digital landscape.Enjoy reading
Digital Business Strategies In Blockchain Ecosystems
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Author : Umit Hacioglu
language : en
Publisher: Springer Nature
Release Date : 2019-11-09
Digital Business Strategies In Blockchain Ecosystems written by Umit Hacioglu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-09 with Business & Economics categories.
This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.
Transformations Through Blockchain Technology
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Author : Sheikh Mohammad Idrees
language : en
Publisher: Springer Nature
Release Date : 2022-03-07
Transformations Through Blockchain Technology written by Sheikh Mohammad Idrees and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-07 with Technology & Engineering categories.
The book serves as a connecting medium between various domains and Blockchain technology, discussing and embracing how Blockchain technology is transforming all the major sectors of the society. The book facilitates sharing of information, case studies, theoretical and practical knowledge required for Blockchain transformations in various sectors. The book covers different areas that provide the foundational knowledge and comprehensive information about the transformations by Blockchain technology in the fields of business, healthcare, finance, education, supply-chain, sustainability and governance. The book pertains to students, academics, researchers, professionals, and policy makers working in the area of Blockchain technology and related fields.
Blockchain Technology And Applications
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Author : Pethuru Raj
language : en
Publisher: CRC Press
Release Date : 2020-09-16
Blockchain Technology And Applications written by Pethuru Raj and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-16 with Computers categories.
Blockchain is emerging as a powerful technology, which has attracted the wider attention of all businesses across the globe. In addition to financial businesses, IT companies and business organizations are keenly analyzing and adapting this technology for improving business processes. Security is the primary enterprise application. There are other crucial applications that include creating decentralized applications and smart contracts, which are being touted as the key differentiator of this pioneering technology. The power of any technology lies in its ecosystem. Product and tool vendors are building and releasing a variety of versatile and robust toolsets and platforms in order to speed up and simplify blockchain application development, deployment and management. There are other infrastructure-related advancements in order to streamline blockchain adoption. Cloud computing, big data analytics, machine and deep learning algorithm, and connected and embedded devices all are driving blockchain application development and deployment. Blockchain Technology and Applications illustrates how blockchain is being sustained through a host of platforms, programming languages, and enabling tools. It examines: Data confidential, integrity, and authentication Distributed consensus protocols and algorithms Blockchain systems design criteria and systems interoperability and scalability Integration with other technologies including cloud and big data It also details how blockchain is being blended with cloud computing, big data analytics and IoT across all industry verticals. The book gives readers insight into how this path-breaking technology can be a value addition in several business domains ranging from healthcare, financial services, government, supply chain and retail.
The Use Of Blockchain Technology In Digital Marketing Exploring The Transformative Potential Of Web3
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Author : Giovanni Aytan
language : en
Publisher: LIT Verlag Münster
Release Date : 2024-07
The Use Of Blockchain Technology In Digital Marketing Exploring The Transformative Potential Of Web3 written by Giovanni Aytan and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07 with categories.
Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.
Blockchain Technology Applications In Businesses And Organizations
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Author : De Giovanni, Pietro
language : en
Publisher: IGI Global
Release Date : 2021-12-17
Blockchain Technology Applications In Businesses And Organizations written by De Giovanni, Pietro and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-17 with Computers categories.
Blockchain technology has the ability to disrupt industries and transform business models since all intermediaries and stakeholders can now interact with little friction and at a fraction of the current transaction costs. Using blockchain technology, firms can undergo new applications and processes by pursuing transparency and control, low bureaucracy, trustless relationships, high standards of responsibility, and sustainability. As a result, business and organizations can successfully implement blockchain to grant transparency to consumers and end-users; remove challenges linked to pollution, frauds, human rights, abuse, and other inefficiencies; as well as guaranteed traceability of goods and services by univocally identifying the provenance inputs' quantity and quality along with their treatment and origin. Blockchain Technology Applications in Businesses and Organizations reveals the true advantages that blockchain entails for firms by creating transparent and digital transactions, resolves conflicts and exceptions, and provides incentive-based mechanisms and smart contracts. This book seeks to create a clear understanding of blockchain's applications such that business leaders can see and evaluate its real advantages. Blockchain is then analyzed not from the typical perspective of financial tools using cryptocurrencies and bitcoins but from the perspective of the business advantages for business and organizations. Specifically, the book highlights the advantages of blockchain across different segments and industries by analyzing specific aspects like procurement, manufacturing, contracts, inventory, logistics, operations, sustainability, technology, and innovation. It is an essential reference source for managers, executives, IT specialists, students, operations managers, supply chain managers, project managers, technology managers, academicians, and researchers.
Blockchain And Beyond Emerging Technologies That Will Shape Our Future
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Author : Sunil Kumar Saini
language : en
Publisher: Sunil Kumar Saini
Release Date : 2023-05-01
Blockchain And Beyond Emerging Technologies That Will Shape Our Future written by Sunil Kumar Saini and has been published by Sunil Kumar Saini this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-01 with Antiques & Collectibles categories.
Blockchain and Beyond: Emerging Technologies That Will Shape Our Future is a book that explores the exciting world of emerging technologies and their potential to transform the way we live, work, and interact with the world around us. The book starts by introducing blockchain technology, which is one of the most promising and disruptive technologies of our time. It explains how blockchain works, its applications, and the benefits it can provide to different industries, such as finance, supply chain, and healthcare. The book then moves on to discuss other emerging technologies, such as artificial intelligence, the Internet of Things, 3D printing, and renewable energy. Each technology is explained in detail, including its potential applications and its impact on different aspects of our lives, from business to society as a whole. Throughout the book, the authors highlight the opportunities and challenges associated with these emerging technologies. They discuss the ethical, social, and environmental implications of these technologies, and how we can ensure that they are developed and deployed in a responsible and sustainable manner. The book also features 15 chapters, each dedicated to a specific topic related to these emerging technologies. The chapters provide detailed information, real-world examples, and practical advice on how to harness the power of these technologies and navigate their challenges. Overall, Blockchain and Beyond is a must-read for anyone interested in the exciting world of emerging technologies and their potential to shape our future. It provides a comprehensive and insightful overview of these technologies, their applications, and their impact on different aspects of our lives.
Blockchain Applications In Iot Ecosystem
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Author : Tanupriya Choudhury
language : en
Publisher: Springer Nature
Release Date : 2021-06-14
Blockchain Applications In Iot Ecosystem written by Tanupriya Choudhury and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-14 with Technology & Engineering categories.
This book focuses on the fundamentals of blockchain technology along with the means and methods of its integration with Internet of Things (IoT). The book allows the reader to have a deeper understanding of blockchain technology, IoT and various application areas wherein both technologies can be implemented. The book serves the purpose of providing knowledge about the fundamentals of blockchain and IoT to a common reader along with allowing a research scholar to identify some futuristic problem areas that emerge from the convergence of both technologies. Furthermore, the authors discuss relevant application areas such as smart city, e-healthcare, smart travel, etc. throughout the course of the book. The book also talks through a few case studies illustrating the implementation and benefits of using blockchain and IoT. Provides a comprehensive view of blockchain technology and its integration with IoT; Facilitates in having a valuable understanding of various application areas pertaining to blockchain and IoT; Assists the reader in exploring new research areas wherein blockchain and IoT can find their applicability based upon their list of benefits.
Handbook Of Research On Blockchain Technology
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Author : Saravanan Krishnan
language : en
Publisher: Academic Press
Release Date : 2020-02-04
Handbook Of Research On Blockchain Technology written by Saravanan Krishnan and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-04 with Science categories.
Handbook of Research on Blockchain Technology presents the latest information on the adaptation and implementation of Blockchain technologies in real world business, scientific, healthcare and biomedical applications. The book's editors present the rapid advancements in existing business models by applying Blockchain techniques. Novel architectural solutions in the deployment of Blockchain comprise the core aspects of this book. Several use cases with IoT, biomedical engineering, and smart cities are also incorporated. As Blockchain is a relatively new technology that exploits decentralized networks and is used in many sectors for reliable, cost-effective and rapid business transactions, this book is a welcomed addition on existing knowledge. Financial services, retail, insurance, logistics, supply chain, public sectors and biomedical industries are now investing in Blockchain research and technologies for their business growth. Blockchain prevents double spending in financial transactions without the need of a trusted authority or central server. It is a decentralized ledger platform that facilitates verifiable transactions between parties in a secure and smart way. Presents the evolution of blockchain, from fundamental theories, to present forms Explains the concepts of blockchain related to cloud/edge computing, smart healthcare, smart cities and Internet of Things (IoT) Provides complete coverage of the various tools, platforms and techniques used in blockchain Explores smart contract tools and consensus algorithms Covers a variety of applications with real world case studies in areas such as biomedical engineering, supply chain management, and tracking of goods and delivery