Blue Ocean Shift
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Blue Ocean Shift
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Author : Renee Mauborgne
language : en
Publisher: Pan Macmillan
Release Date : 2017-09-21
Blue Ocean Shift written by Renee Mauborgne and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-21 with Business & Economics categories.
The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Blue Ocean Leadership Harvard Business Review Classics
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Author : W. Chan Kim
language : en
Publisher: Harvard Business Review Press
Release Date : 2017-05-30
Blue Ocean Leadership Harvard Business Review Classics written by W. Chan Kim and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with Business & Economics categories.
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Red Ocean Traps Harvard Business Review Classics
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Author : W. Chan Kim
language : en
Publisher: Harvard Business Review Press
Release Date : 2017-05-30
Red Ocean Traps Harvard Business Review Classics written by W. Chan Kim and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-30 with Business & Economics categories.
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Blue Ocean Shift
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Author : RENEE. KIM MAUBORGNE (W. CHAN.)
language : en
Publisher: Pan Books
Release Date : 2022-12-08
Blue Ocean Shift written by RENEE. KIM MAUBORGNE (W. CHAN.) and has been published by Pan Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-08 with Business & Economics categories.
Blue Ocean Shift
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Author :
language : en
Publisher:
Release Date : 2018
Blue Ocean Shift written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Market segmentation categories.
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
The W Chan Kim And Ren E Mauborgne Blue Ocean Strategy Reader
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Author : W. Chan Kim
language : en
Publisher: Harvard Business Review Press
Release Date : 2017-01-24
The W Chan Kim And Ren E Mauborgne Blue Ocean Strategy Reader written by W. Chan Kim and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-24 with Business & Economics categories.
The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”
Blue Ocean Strategy Expanded Edition
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Author : W. Chan Kim
language : en
Publisher: Harvard Business Review Press
Release Date : 2015-01-20
Blue Ocean Strategy Expanded Edition written by W. Chan Kim and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-20 with Business & Economics categories.
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Blue Ocean Strategy
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Author : Andreas Mebert
language : en
Publisher: CRC Press
Release Date : 2017-07-05
Blue Ocean Strategy written by Andreas Mebert and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Literary Criticism categories.
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
Blue Ocean Shift Beyond Competing
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Author : W. CHAN KIM & RENEE MAUBORGNE
language : id
Publisher: Gramedia Pustaka Utama
Release Date : 2017-11-27
Blue Ocean Shift Beyond Competing written by W. CHAN KIM & RENEE MAUBORGNE and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Juvenile Nonfiction categories.
Blue Ocean Shift penuh contoh inspiratif mengenai bagaimana para pemimpin di berbagai industri dan organisasi membuat pergeseran dari samudra merah penuh persaingan ke samudra biru ruang pasar baru yang membentang luas dengan menerapkan alat-alat dan proses yang dijelaskan dalam buku ini. Blue Ocean Shift menunjukkan langkah demi langkah cara membangun kepercayaan diri karyawan Anda dan meraih pertumbuhan baru. Di sini Anda akan belajar: • MENGAPA fokus ke persaingan berarti melewatkan kesempatan pertumbuhan besar dan BAGAIMANA Anda lebih berfokus pada strategi daripada persaingan; • MENGAPA berpikir mengenai penghancuran kreatif dan disrupsi sebagai sumber inovasi itu membatasi Anda dan BAGAIMANA Anda bisa tumbuh melalui penciptaan nondisruptif; • BAGAIMANA siapa pun di organisasi apa pun bisa bergerak dari samudra merah ke samudra biru dengan proses lima langkah sistematis Blue Ocean Shift; • MENGAPA kepercayaan diri orang-orang itu penting untuk menciptakan dan melaksanakan strategi pertumbuhan Anda dan BAGAIMANA membangunnya; • MENGAPA Anda sebaiknya tidak membangun strategi pertumbuhan berdasarkan kondisi lingkungan dan industri yang ada dan BAGAIMANA Anda bisa membentuk kondisi itu agar mendukung pertumbuhan Anda. ==== “Kim dan Mauborgne telah melanjutkan buku hebat mereka dengan satu buku hebat lagi. Blue Ocean Shift menggunakan prinsip-prinsip terobosan dari buku mereka terdahulu dan menawarkan rencana cerdas yang sistematis untuk membantu organisasi apa pun beralih dari bersaing di pasar yang sudah ada ke menciptakan pasar yang baru sama sekali. Anda tak perlu jadi wiraswasta atau ahli teknologi untuk memanfaatkan wawasan mereka. Anda hanya perlu bersedia menantang asumsi-asumsi industri Anda, mengajukan pertanyaan-pertanyaan baru, dan menerima kemanusiaan Anda.” —DANIEL H. PINK, penulis dua buku laris versi New York Times, Drive dan To Sell Is Human “Tantangan bagi semua bisnis adalah tumbuh di pasar yang penuh sesak dengan pesaing, dan melakukannya dengan cara cerdas, ampuh, serta manusiawi. Dalam Blue Ocean Shift, Anda akan menemukan semua itu. Kim dan Mauborgne membimbing Anda dalam perjalanan yang akan membuka mata Anda untuk melihat peluang pertumbuhan yang belum dimanfaatkan dalam bisnis Anda, tak peduli perusahaan Anda itu baru rintisan, usaha kecil, atau perusahaan Fortune 500.” —RAM CHARAN, penasihat CEO dan dewan direksi, penulis buku laris versi New York Times, Execution
Blue Ocean Strategy With Harvard Business Review Classic Article Red Ocean Traps 2 Books
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Author : W. Chan Kim
language : en
Publisher: Harvard Business Press
Release Date : 2017-06-27
Blue Ocean Strategy With Harvard Business Review Classic Article Red Ocean Traps 2 Books written by W. Chan Kim and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-27 with Business & Economics categories.
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.