Booming Brands
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Booming Brands
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Author : Harsh Pamnani
language : en
Publisher: CNBC
Release Date : 2018-07-20
Booming Brands written by Harsh Pamnani and has been published by CNBC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as: How were new age admirable brands created from scratch? How did these brands achieve popularity in a highly crowded and competitive market? How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets? Then Booming Brands is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy.
Booming Brands Volume 2
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Author : Harsh Pamnani
language : en
Publisher: Westland
Release Date :
Booming Brands Volume 2 written by Harsh Pamnani and has been published by Westland this book supported file pdf, txt, epub, kindle and other format this book has been release on with Biography & Autobiography categories.
A FUN AND INFORMATIVE READ ABOUT 11 ‘MADE IN INDIA’ BRANDS What prompted Yashish Dahiya to set up PolicyBazaar, upending the logic of India's insurance industry? Why did the American duo Greg Moran and David Back choose India to set up Zoomcar, their self-drive car rental business? How did BigBasket go on to become India's largest online supermarket? What prompted Rohan Mirchandani leave America and create the Greek yoghurt brand Epigamia in India? What's the story behind three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh, developing India's largest vernacular social network, ShareChat? Volume 2 of Booming Brands delves into the journeys of eleven 'Made in India' brands that have disrupted highly competitive markets. In this fun, informative read, Harsh Pamnani blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.
Booming Brands Volume 1
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Author : Harsh Pamnani
language : en
Publisher: Westland
Release Date : 2018-07-16
Booming Brands Volume 1 written by Harsh Pamnani and has been published by Westland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-16 with Business & Economics categories.
A FUN AND INFORMATIVE READ ABOUT 11 ‘MADE IN INDIA’ BRANDS What sparked Ashish Hemrajani’s idea of an online ticketing business, BookMyShow, at a time when Indians had not yet moved their lives online? How did Anupam Mittal’s own experience of finding a life partner lead him to create Shaadi.com? Why did ‘India’s Pad Man’ Arunachalam Muruganantham get involved with menstrual health? How did the people behind Paper Boat hit upon the secret sauce of childhood memories to connect with customers? What made the founders of Zomato and BYJU’S think that food and education can be delivered to people’s doorstep (or their screens)? In Booming Brands, Harsh Pamnani shares the journeys of eleven ‘Made in India’ brands that have made their mark in highly competitive markets. This fun, informative read blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.
Booming Brands Volume 2
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Author : Harsh Pamnani
language : en
Publisher: CNBC
Release Date : 2020-03-15
Booming Brands Volume 2 written by Harsh Pamnani and has been published by CNBC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-15 with Business & Economics categories.
In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as: - How were new age admirable brands created from scratch? - How did these brands achieve popularity in a highly crowded and competitive market? - How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets? Then Booming Brands-2 is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy. Brands Covered:HIDESIGN, POLICYBAZAAR, QUIKR, SHARECHAT, SUPER 30, ZOOMCAR, JOSH TALKS, OYO, EPIGAMIA, PORTEA, BIGBASKET
Booming Digital Stars
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Author : Harsh Pamnani
language : en
Publisher: Pencil Select
Release Date : 2021-12-15
Booming Digital Stars written by Harsh Pamnani and has been published by Pencil Select this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with Biography & Autobiography categories.
There are many books about becoming the CEO of a large corporation or a fast-growing start-up. But not much has been written about creating and managing a single-person brand in an emerging Creator Economy. The size of this economy is humongous, and the available opportunities immense. However, in the crowded market of creators, the chances of getting lost are higher than those of getting noticed. If you want to be part of the Creator Economy, the lessons derived from the 11 journeys of India’s leading Creators, covered in this book, will help you carve your niche and build a strong brand.
All Inclusive Tv
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Author : Chuck Hengel
language : en
Publisher:
Release Date : 2021-06-29
All Inclusive Tv written by Chuck Hengel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with Business & Economics categories.
IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE? Americans are watching more video content than ever--nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge. All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity. If you're trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.
Booming Digital Stars
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Author : Harsh Pamnani
language : en
Publisher: Pencil
Release Date : 2021-12-15
Booming Digital Stars written by Harsh Pamnani and has been published by Pencil this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with Business & Economics categories.
There are many books about becoming the CEO of a large corporation or a fast-growing start-up. But not much has been written about creating and managing a single-person brand in an emerging Creator Economy. The size of this economy is humongous, and the available opportunities immense. However, in the crowded market of creators, the chances of getting lost are higher than those of getting noticed. If you want to be part of the Creator Economy, the lessons derived from the 11 journeys of India’s leading Creators, covered in this book, will help you carve your niche and build a strong brand. Creators Covered Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia,Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi & Niyu, Ujjwal Chaurasia Reviews “...I advise people to learn from these stories and do something innovative and impactful using digital technologies!” - Anand Kumar, Founder, Super 30 “Harsh and Manish display a rare intimacy with their subjects... Their stories demystify the people we meet in newspaper headlines...” - Dr. Sandeep Goyal, MD, Rediffusion “...Harsh and Manish have written a gem on how to build strong personal brands...” - Kartik Hosanagar, Professor, The Wharton School “...Read on to discover the new India that the world will stand up and salute.” - Dr. Radhakrishnan Pillai, Director, Chanakya International Institute of Leadership Studies and Bestselling Author “...There is no one better than Manish, and Harsh, to give us a glimpse of the creators' world.” - Arunabh Kumar, Founder, TVF ◆ Supported by ◆ Viraj Sheth Co-Founder and CEO, Monk-E Rohit Raj Partner, BB Ki Vines Pranav Panpalia Founder, OpraahFx
Senate Bills Original And Amended
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Author : California. Legislature. Senate
language : en
Publisher:
Release Date : 1957
Senate Bills Original And Amended written by California. Legislature. Senate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with categories.
Assembly Bills Original And Amended
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Author : California. Legislature. Assembly
language : en
Publisher:
Release Date : 1957
Assembly Bills Original And Amended written by California. Legislature. Assembly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with categories.
Counterintuitive Marketing
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Author : Kevin J. Clancy
language : en
Publisher: Simon and Schuster
Release Date : 2001-02-21
Counterintuitive Marketing written by Kevin J. Clancy and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-21 with Business & Economics categories.
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.