Boosting Tourism Development Through Intellectual Property Development
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Boosting Tourism Development Through Intellectual Property
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Author :
language : en
Publisher:
Release Date : 2021
Boosting Tourism Development Through Intellectual Property written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Branding (Marketing) categories.
"This publication helps to understand the connection between intellectual property (IP) and tourism. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, geographical indications and certification marks, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes". -- Page [4] of cover.
Boosting Tourism Development Through Intellectual Property Development
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Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2021-04-23
Boosting Tourism Development Through Intellectual Property Development written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-23 with Law categories.
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html
Navigating Intellectual Property Challenges In Tourism
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Author : Albattat, Ahmad
language : en
Publisher: IGI Global
Release Date : 2024-09-27
Navigating Intellectual Property Challenges In Tourism written by Albattat, Ahmad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-27 with Business & Economics categories.
Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.
Learning And Innovation Of Chinese Firms
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Author : Jacky Hong
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2023-01-30
Learning And Innovation Of Chinese Firms written by Jacky Hong and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-30 with Business & Economics categories.
This edited volume explores the learning and innovation of Chinese firms. In particular, it examines the difficulties and obstacles affecting the technological collaboration between Chinese firms and foreign partners as well as some of the key organizational and institutional challenges of innovation facing Chinese firms. Despite enjoying rapid economic growth in previous decades, learning and innovation of Chinese firms has received relatively limited attention among management and international business scholars in the past. However, some significant changes in the Chinese institutional environment have occurred in recent years. On one hand, the Chinese central government has devised a number of policy initiatives to promote and support innovative activities in China, ranging from the ‘Mass Entrepreneurship and Innovation by All’ to the latest ‘Made in China 2025’. On the other hand, we have witnessed an increasing number of indigenous Chinese firms (e.g. Alibaba, Baidu, Tencent, Huawei and DJI) adopting business model innovation with global inputs and impacts in different business sectors, namely electronic commerce, telecommunication network equipment, social media, mobile payment and drones. In view of these recent developments, we aim to further our understanding about the learning and innovation processes of Chinese firms in this edited volume.
Promoting Smart Tourism In Asia And The Pacific Through Digital Cooperation
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Author : Asian Development Bank
language : en
Publisher: Asian Development Bank
Release Date : 2023-12-01
Promoting Smart Tourism In Asia And The Pacific Through Digital Cooperation written by Asian Development Bank and has been published by Asian Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-01 with Computers categories.
This report analyzes ways that the tourism sector in Asia and the Pacific can leverage regional digital cooperation to ensure long-term resilience, sustainability, and inclusivity. Explaining how countries are looking to “build forward better” to insulate tourism from future shocks, the report studies how digital technology can be used to help change behaviors and stimulate investment. It sets out policy recommendations, considers countries’ capacity and readiness, and shows how utilizing artificial intelligence and other technologies can help spur smart tourism and support economic growth.
Linking Agriculture And Tourism To Strengthen Agrifood Systems In Asia And The Pacific
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2023-08-03
Linking Agriculture And Tourism To Strengthen Agrifood Systems In Asia And The Pacific written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-03 with Social Science categories.
Agrifood systems in Asia and the Pacific can be strengthened by tapping on agrifood-tourism linkages. When tourism and agrifood systems interact, both synergies and competition appear. Agriculture and tourism compete between themselves and other sectors for land, water, labour, capital, and transport and logistics services. Cross-sectoral synergies arise when agriculture and tourism influence each other through their respective demand conditions and changes in the enabling environment. These cross-sectoral synergies can be instrumental in strengthening agrifood systems in the region and addressing interlinked crises in the post-pandemic era.Governments across Asia and the Pacific have acknowledged the potential of tapping into agrifood- tourism linkages to advance sustainable development in both urban (food tourism) and rural areas (mostly agricultural tourism), and are implementing efforts to develop this subsector.Agrifood-tourism linkages can create income-generating opportunities for farmers and tourism operators, boost employment and stimulate overall economic growth, promote the development of sustainable agrifood systems, prevent rural youth outmigration and help preserve culinary and agricultural heritage.This publication guides policymakers in the region in the preparation of a strategic plan aimed at developing agrifood tourism and the tourism food value chain as drivers of sustainable development. The successful positioning of a country or location as a culinary or agricultural tourism destination and the creation of synergies between the agriculture and tourism sectors requires a shared vision and coordination between policymakers, destination managers, tourism and agrifood businesses, chefs, farmers and other key stakeholders.
Advances In Tourism Technology And Systems
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Author : João Vidal Carvalho
language : en
Publisher: Springer Nature
Release Date : 2023-10-04
Advances In Tourism Technology And Systems written by João Vidal Carvalho and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-04 with Technology & Engineering categories.
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Tourism Marketing
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Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2022-03-29
Tourism Marketing written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-29 with Business & Economics categories.
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Human Relations Management In Tourism
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Author : Valeri, Marco
language : en
Publisher: IGI Global
Release Date : 2024-02-08
Human Relations Management In Tourism written by Valeri, Marco and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-08 with Business & Economics categories.
In the competitive world of the tourism sector, effective human resources management has become a critical factor in determining the success and sustainability of organizations. Human Relations Management in Tourism delves into the key aspects of this essential discipline, exploring the intersection of marketing management, human resource management, and the latest trends in the tourism industry. As the world faces unprecedented challenges and other crises, the book highlights the enduring effects on individuals, businesses, communities, and destinations. Occupational stress, an ongoing concern in the hospitality industry, can lead to conflict among team members or between employees and their roles. By shedding light on this issue, the book seeks to offer valuable insights to undergraduate students, graduate students, professionals, practitioners, and researchers involved in the field of tourism management. As work practices and human resource guidelines undergo transformation in response to the pandemic context, the book provides a thoughtful reflection on the new trends and practices emerging in Human Resources and Marketing Management within the tourism industry. Some of the focal points include the exploration of Green Human Resources, The Human Resource Balanced Scorecard (HRBSC), corporate events, team-building trends, employee empowerment, job satisfaction, and best practices in human resource management specific to the tourism sector.
Digital Museums In The Global South
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Author : Emma Duester
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-01
Digital Museums In The Global South written by Emma Duester and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-01 with Business & Economics categories.
This book focuses on digital museums in the context of Vietnam and contributes to global discussions on the development of digital museum offerings needed to meet audience demands, requirements for sustainable digitisation methods for cultural heritage, demands for the development of intellectual property protection for the digital environment, and shows ways for national governments to support digital museums. Duester provides insight into museums in part of the Global South, where infrastructure funding and technical and human resource constraints impact the take-up and display of digital content. With on-the-ground research from three Vietnamese museums, Duester argues for a museum framework that is sustainable, ethical, and culturally appropriate. The Vietnamese government’s strategy for digitalisation of culture, heritage, and museums is assessed, and the book includes a list of recommendations on sustainable digitisation methods, intellectual property protection measures for the digital environment, management, phygital business models, and new digital revenue streams. The volume will benefit scholars involved in the cultural and creative industries, as well as museum professionals and cultural policymakers who will value the book’s assessment of international standards, treaties, and conventions on copyright law and how they apply to museums, as well as the recommendations listed above.