Bottom Line Competitive Intelligence
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Bottom Line Competitive Intelligence
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Author : John J. McGonagle
language : en
Publisher: Praeger
Release Date : 2002-09-30
Bottom Line Competitive Intelligence written by John J. McGonagle and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-30 with Business & Economics categories.
Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance. The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done. McGonagle and Vella dissect the current state of CI, survey its evolution into five distinct yet overlapping types, develop a framework for determining which types fit special needs, and evaluate means of communicating CI up and down the line. They discuss the most common raw data source categories—the bases of support for all CI analyses—and the workings of metrics in general. CI professionals and related end users are provided with a process they can employ immediately, right out of the box, which will not only help them select the right metric but will prove invaluable as they seek to evaluate the future metrics that are sure to come.
The Manager S Guide To Competitive Intelligence
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Author : John J. McGonagle
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-09-30
The Manager S Guide To Competitive Intelligence written by John J. McGonagle and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-30 with Business & Economics categories.
There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.
Win Loss Reviews
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Author : Rick Marcet
language : en
Publisher: John Wiley & Sons
Release Date : 2011-06-09
Win Loss Reviews written by Rick Marcet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-09 with Business & Economics categories.
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.
Competitive Intelligence For The Competitive Edge
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Author : Alan Dutka
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-04-22
Competitive Intelligence For The Competitive Edge written by Alan Dutka and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-22 with Business & Economics categories.
Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.
The Bottom Line Blueprint
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Author : Andrej Petrovic
language : en
Publisher:
Release Date : 2023-12-30
The Bottom Line Blueprint written by Andrej Petrovic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-30 with Business & Economics categories.
In "The Bottom Line Blueprint: How to Make a Business Profitable," Andrej Petrovic gives businesses all the information they need to become successful businesses that make money. This book is a must-read for entrepreneurs, business owners, and leaders who want to improve their long-term success and financial health. It is full of useful tips and ideas that can be put into action. Unlock the keys to long-term profits with a plan made for the difficulties of today's constantly changing business world. Popular words like "operational efficiency," "financial literacy," "innovation," and "customer-centric" are used throughout the book without any problems. This shows that the author understands the importance of using all-around business strategies in today's world. The first part of the blueprint talks about how important it is to build a strong base by having a clear goal, vision, and set of values. Strategies like in-depth market research, target audience analysis, and competitive intelligence are all linked. Readers will also learn basic financial concepts that make planning, financial statements, and cash flow management easier to understand. The author goes beyond abstract ideas and gives useful advice on how to learn more about money and make better decisions. People who read this book will learn how to get around the complicated issues of operating efficiency and find ways to simplify tasks, cut costs, and make the most of available resources. One of the best things about the book is that it talks about how marketing can help bring in more money and make a business more profitable. The plan includes everything from old-fashioned marketing methods to cutting-edge digital strategies. It also includes content strategies, customer relationship management, and digital marketing. Real-life case studies show how businesses have successfully followed the blueprint's principles, giving readers real-life examples of how operations have been improved. The author also goes into the psychology of sales and bargaining, which can help you make more money and sell more things. The blueprint talks about how important creativity is for staying ahead in a business world that is changing quickly. It is shown how to create a mindset of innovation within an organization. This helps companies stay ahead in a market that is always changing. One of the main ideas is how to deal with change and follow market trends in order to keep making money. This helps readers create a customer-centered mindset. There are steps in the book that can be used right away to build strong relationships with customers, make them loyal, and use customer comments to make things better all the time. The Bottom Line Blueprint doesn't just talk about ideas; it also shows how to use technology in real life to make things more efficient and cut costs. The book shows how technology can be used to get a better return on investment (ROI). It does this through automation and data-driven marketing. Through strategic planning, risk management, and the value of building a strong sales team, the blueprint shows readers how to achieve long-term growth without losing money. At the end of the guide, the author talks about the psychology of sales and bargaining. This makes sure that businesses are ready to do well in a market that is always changing. "The Bottom Line Blueprint" is your road map to financial success, whether you're an experienced businessperson or a new business owner. It combines trendy strategies with tried-and-true principles to give you a complete plan for making any business truly successful.
Hyperformance
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Author : T. J. Waters
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-29
Hyperformance written by T. J. Waters and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-29 with Business & Economics categories.
Effective strategies for outsmarting the competition and driving better bottom-line results In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully. Offers a key resource for gaining competitive advantage in tough times Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results Written by T.J. Waters who has combined his intelligence expertise with his years of business experience This book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola-it's all about knowing what your competitors are doing.
Bottom Line Selling
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Author : Jack Malcolm
language : en
Publisher: Booktrope Editions
Release Date : 2011
Bottom Line Selling written by Jack Malcolm and has been published by Booktrope Editions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Your customers and prospects are too busy to bother with any salesperson who promises to "add value" without an in-depth understanding of their business. The only way to add measurable value to your customers-the kind that gets the attention of high-level decision makers-is to understand how their business generates cash, bring solid ideas for improving their cash flow engine, and speak the language that resonates with them. Bottom-Line Selling shows you how to stand out by becoming a cash flow engineer. "I read a lot of business books, more than 100 a year, and I can say without question that Bottom-Line Selling is absolutely one of my all time favorites. If you want to clearly understand how to use business acumen, competitive intelligence and your customer's financials to position yourself as a trusted advisor and close major deals, this is a MUST read book."-John Spence - one of America's top 100 business thought leaders "I receive several calls each day from salespeople attempting to get on my calendar to pitch their product or service. I never cease to be amazed at how low the quality is of the calls and emails that I get and how little the people know about my business. If they read this book, they may have a chance to get my attention."-Bill Davidson, Senior Vice President, Global Marketing and Investor Relations, Qualcomm "The ability to connect with our customers, intelligently discussing the business issues is critical to sales success. Jack Malcolm's Bottom-Line Selling is the best resource I've seen to help sales people have meaningful conversations on business and financial issues. It's a must read for all sales professionals and should be a desktop reference for anyone who deals with customers."-Dave Brock, President and CEO, Partners In EXCELLENCE "Rarely in sales do you find a methodology that goes past just getting the deal and actually gives you a model to demonstrate significant top and bottom line impact for your customers. In today's world where multi-level sales relationships are even more critical than ever, Bottom-Line Selling is a fantastic working guide to anyone who wants to be a world class consultative seller."-Alexander Turnbull, Director, Fonterra.
Staying Ahead Of The Competition
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Author : Chris Hall
language : en
Publisher: World Scientific
Release Date : 2007
Staying Ahead Of The Competition written by Chris Hall and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This book is essential reading for any manager who has to make competitive decisions ? decisions which affect the competitive success of a corporation or business unit. The book is unique in that it is based on detailed research spanning a decade of dramatic competitive change. Thanks to the internet, globalization, technological and demographic change, the velocity of competition is increasing and competitive decisions have to be made faster. The book, however, shows that many senior managers are unprepared and unable to meet quite common competitive challenges even half the time. Moreover, many firms have developed cultures where people do not trust each other with information critical to competitive success. Employees can spend more time competing with one another for the bonus pool than dealing with the real competitive forces.This book will equip managers with the intelligence and knowledge they need to make good competitive decisions at all levels of the organization.
Winning The Knowledge Game
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Author : Alastair Rylatt
language : en
Publisher: Routledge
Release Date : 2012-05-31
Winning The Knowledge Game written by Alastair Rylatt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Winning the Knowledge Game focuses on the thinking and attitudes required to remain knowledgeable, competitive and high performing. Topics include: having a winning strategy, improving collaboration and teamwork, creating a smarter business, competitive intelligence, protecting intellectual property, keeping talent, leveraging the latest digital technology, increasing customer loyalty and measuring the impact of your people on performance, market value and society. Winning the Knowledge Game provides practical advice on the strategies, tactics and systems you need to remain capable and agile in this rapidly changing business world. To help you meet this challenge, Winning the Knowledge Game explores three questions: * How do you open the hearts and minds of people to smarter learning? * How do you grow competitive advantage? * How do you sustain and ensure lasting success? All managers need to learn the skill of acquiring and putting knowledge to work if they are to successful. Most of all they need to learn how to play the knowledge game every day of their life. Do not leave things to chance discover the ideas and tips that will deliver a measurable improvement to your business leadership, performance and career.
Ahead Of The Game
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Author : Darcy Soo
language : en
Publisher:
Release Date : 2012
Ahead Of The Game written by Darcy Soo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business intelligence categories.
Ahead of the Game: Competitive Intelligence Strategies for Sustained Advantage gives you all the tools you'll need to develop a robust, ethical, and successful CI strategy that delivers bottom-line results for your organisation.