Brand Aid
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Brand Aid
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Author : Brad VanAuken
language : en
Publisher: AMACOM
Release Date : 2014-12-30
Brand Aid written by Brad VanAuken and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-30 with Business & Economics categories.
Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right. With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including: The 6 most powerful sources of brand differentiation 5 elements that trigger brand insistence Turning brand strategy into advertising Online branding Social responsibility, sustainability, and storytelling 60 nontraditional marketing techniques An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!
Brand Aid
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Author : Larry G. Linne
language : en
Publisher: Penguin
Release Date : 2014-01-07
Brand Aid written by Larry G. Linne and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others. We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. BRAND AID isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.
Brand Aid
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Author : Lisa Ann Richey
language : en
Publisher: U of Minnesota Press
Release Date : 2013-11-30
Brand Aid written by Lisa Ann Richey and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-30 with Political Science categories.
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.
Brand Aid
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Author : John La Forgia
language : en
Publisher: Savio Republic
Release Date : 2019-08-20
Brand Aid written by John La Forgia and has been published by Savio Republic this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-20 with Business & Economics categories.
The inside story of Mayo Clinic’s revolutionary, decades-long marketing and branding evolution from a revered mid-western clinic to a globally renowned provider of health care treatment and information—as told by one of the key leaders. Beginning in 1980, Mayo Clinic was transformed from a single clinic in Minnesota to a global brand with a revolutionary digital and social media presence. Brand Aid is the story of how this remarkable evolution occurred. Written in a personal and engaging style, Brand Aid is deep in concepts but a pleasure to read. Unlike other “how-to” books, John La Forgia’s Brand Aid presents personal stories and real-life examples that bring his concepts to life in a vivid and relatable way. Simultaneously a memoir about La Forgia’s career at Mayo Clinic, a how-to manual for practitioners and leaders in the field, and a higher-level excursion into some of the burning issues of American health care today, this is a uniquely compelling and illuminating read. “La Forgia blends his personal experiences running marketing at the Mayo Clinic with the many lessons and rules he learned along the way. It is an absolute must-read for anyone seriously interested in health care marketing or, more broadly, the marketing of professional services.” —Kevin Keller, PhD, Author of Marketing Management and Strategic Brand Management
Brand Aid
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Author : Allan Bonsall
language : en
Publisher: Gazelle Distribution Trade
Release Date : 2011-09-01
Brand Aid written by Allan Bonsall and has been published by Gazelle Distribution Trade this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with categories.
Brand-aid will not only help you make a sale but build relationships and earn you business. Brand-aid is about how a brand can help you understand the needs of your customers and turn those needs into powerful business opportunities. Brand-aid explains how strong brands become powerful tools in our economy and how a powerful brand can enable managers to transform their business, and themselves. Brand-aid will also help you understand why it is imperative to deliver on the promises you make through your brand. After all everything we do begins and ends with the customer.
Brand Aid
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Author : Allan Bonsall
language : en
Publisher:
Release Date : 2006
Brand Aid written by Allan Bonsall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising categories.
In this highly readable and accessible book, marketing and brand strategist, Allan Bonsall and respected journalist Dr John Harrison, show how business is based on brands, on brand strategy and brand communication.
New Actors And Alliances In Development
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Author : Lisa Ann Richey
language : en
Publisher: Routledge
Release Date : 2016-03-17
New Actors And Alliances In Development written by Lisa Ann Richey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Political Science categories.
This collection brings together an interdisciplinary group of scholars exploring how development financing and interventions are being shaped by a wider and more complex platform of actors than usually considered in the existing literature. The contributors also trace a changing set of key relations and alliances in development – those between business and consumers; NGOs and celebrities; philanthropic organizations and the state; diaspora groups and transnational advocacy networks; ruling elites and productive capitalists; and between ‘new donors’ and developing country governments. Despite the diversity of these actors and alliances, several commonalities arise: they are often based on hybrid transnationalism and diffuse notions of development responsibility; rather than being new per se, they are newly being studied as engaging in practices that are now coming to be understood as ‘development’; and they are limited in their ability to act as agents of development by their lack of accountability or pro-poor commitment. The articles in this collection point to images and representations as increasingly important in development ‘branding’ and suggest fruitful new ground for critical development studies. This book was originally published as a special issue of Third World Quarterly.
National Health Related Items Code Directory
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Author :
language : en
Publisher:
Release Date :
National Health Related Items Code Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Information storage and retrieval systems categories.
Trends Business And Culture Reports Book 1
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Author : Donald Kinney
language : en
Publisher: Kinney Brothers Publishing
Release Date : 2013-04-07
Trends Business And Culture Reports Book 1 written by Donald Kinney and has been published by Kinney Brothers Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-07 with categories.
Trends: Business and Culture Reports, Book 1, by Kinney Brothers Publishing, brings you thirty topical Business Reports that will entertain, inform, and prompt your adult intermediate and advanced students toward lively discussions. Utilizing charts, graphs, puzzles, surveys, discussion activities, and more, these Business Reports invite students to explore and compare cultural, business, and language matters.
Trends Business And Culture Reports Book 1
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Author : Robert Kinney
language : en
Publisher: Kinney Brothers Publishing
Release Date : 2013-02-19
Trends Business And Culture Reports Book 1 written by Robert Kinney and has been published by Kinney Brothers Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-19 with Foreign Language Study categories.
Trends: Business and Culture Reports, Book 1, brings you thirty topical Business Reports that will entertain, inform, and prompt your adult intermediate and advanced students toward lively discussions. Utilizing charts, graphs, puzzles, surveys, discussion activities, and more, these Business Reports invite students to explore and compare cultural, business, and language matters.