Brand Atlas Crafting Memorable Logos For Visual Identity
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Brand Atlas Crafting Memorable Logos For Visual Identity
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Author : Zoe Bennett
language : en
Publisher: Karl Duggan
Release Date :
Brand Atlas Crafting Memorable Logos For Visual Identity written by Zoe Bennett and has been published by Karl Duggan this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Crafting a memorable visual identity lies at the core of successful branding. In Brand Atlas, authors delve into the intricate art of logo design, equipping readers with the knowledge needed to create enduring logos that stand the test of time. This comprehensive guide breaks down the process, exploring each step from initial concept to final execution. Through the lens of expert insights and practical examples, learn how to balance creativity with meaningful symbolism, ensuring your logos communicate the essence of your brand. Unlock the secrets to designing logos that leave a lasting impression and master the art of crafting unforgettable visual identities with Brand Atlas.
Destination Branding
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2007-06-07
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Los Angeles Magazine
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Author :
language : en
Publisher:
Release Date : 2000-04
Los Angeles Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04 with categories.
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Encyclopedia Of Comic Books And Graphic Novels
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Author : M. Keith Booker
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2010-05-11
Encyclopedia Of Comic Books And Graphic Novels written by M. Keith Booker and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Social Science categories.
The most comprehensive reference ever compiled about the rich and enduring genre of comic books and graphic novels, from their emergence in the 1930s to their late-century breakout into the mainstream. At a time when graphic novels have expanded beyond their fan cults to become mainstream bestsellers and sources for Hollywood entertainment, Encyclopedia of Comic Books and Graphic Novels serves as an exhaustive exploration of the genre's history, its landmark creators and creations, and its profound influence on American life and culture. Encyclopedia of Comic Books and Graphic Novels focuses on English-language comics—plus a small selection of influential Japanese and European works available in English—with special emphasis on the new graphic novel format that emerged in the 1970s. Entries cover influential comic artists and writers such as Will Eisner, Alan Moore, and Grant Morrison, major genres and themes, and specific characters, comic book imprints, and landmark titles, including the pulp noir 100 Bullets, the post-apocalyptic Y: The Last Man, the revisionist superhero drama, Identity Crisis, and more. Key franchises such as Superman and Batman are the center of a constellation of related entries that include graphic novels and other imprints featuring the same characters or material.
Logolounge 7
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Author : Bill Gardner
language : en
Publisher:
Release Date : 2012-08
Logolounge 7 written by Bill Gardner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08 with Art categories.
A collection of 2,000 logos by top designers from around the world. Profiles selected designers and highlights successful new designs. Describes the creative process behind some logos by reviewing early designs and their evolution.
Building Brand Authenticity
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Author : M. Beverland
language : en
Publisher: Palgrave Macmillan
Release Date : 2009-10-22
Building Brand Authenticity written by M. Beverland and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-22 with Business & Economics categories.
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Crossway Esv Bible Atlas
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Author : John D. Currid
language : en
Publisher: Crossway
Release Date : 2010-06-10
Crossway Esv Bible Atlas written by John D. Currid and has been published by Crossway this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-10 with Religion categories.
Capitalizing on recent advances in satellite imaging and geographic information systems, the Crossway ESV Bible Atlas offers Bible readers a comprehensive, up-to-date resource that blends technical sophistication with readability, visual appeal, and historical and biblical accuracy. All the key methods of presenting Bible geography and history are here, including more than 175 full-color maps, 70 photographs, 3-D re-creations of biblical objects and sites, indexes, timelines, and 65,000 words of narrative description. The atlas uniquely features regional maps detailing biblically significant areas such as Egypt, Mesopotamia, Italy, and Greece. It also includes access to online maps and illustrations and a removable, 16.5 x 22-inch map of Palestine. This carefully crafted reference tool not only sets a new standard in Bible atlases but will help ESV readers more clearly understand the world of the Bible and the meaning of Scripture.
The Human Centered Brand
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Author : Nela Dunato
language : en
Publisher:
Release Date : 2018-10-04
The Human Centered Brand written by Nela Dunato and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
The Fundamentals Of Branding
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Author : Melissa Davis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-11-02
The Fundamentals Of Branding written by Melissa Davis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
The Made In Germany Champion Brands
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Author : Ugesh A. Joseph
language : en
Publisher: Routledge
Release Date : 2016-03-09
The Made In Germany Champion Brands written by Ugesh A. Joseph and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-09 with Business & Economics categories.
Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.