Brand Breakthrough
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Brand Breakthrough
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Author : Margie Agin
language : en
Publisher:
Release Date : 2019-02-16
Brand Breakthrough written by Margie Agin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-16 with Business & Economics categories.
"In Brand Breakthrough, you'll learn how to build a powerful brand personality that draws customers to you and leaves competitors in the dust. Pack with case studies and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey."--cover
Brand Identity Breakthrough
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Author : Gregory Diehl
language : en
Publisher:
Release Date : 2017-03-04
Brand Identity Breakthrough written by Gregory Diehl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-04 with Business & Economics categories.
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... -How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online
Breakthrough Branding
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Author : Catherine Kaputa
language : en
Publisher: Hachette UK
Release Date : 2012-06-07
Breakthrough Branding written by Catherine Kaputa and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-07 with Business & Economics categories.
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos — successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
How You Are Like Shampoo
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Author : Brenda Bence
language : en
Publisher:
Release Date : 2008-01-02
How You Are Like Shampoo written by Brenda Bence and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Brand choice categories.
The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand. You'll learn how to: - Identify the 6 essential positioning elements that define your personal brand - Master the 5 everyday activities that most clearly communicate your brand - Avoid the top 20 Personal Brand Busters(tm) that could keep you from success - Increase your earning power and job satisfaction - Build on-the-job trust and loyalty in YOU(tm)
Cultural Strategy
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Author : Douglas Holt
language : en
Publisher: OUP Oxford
Release Date : 2010-10-28
Cultural Strategy written by Douglas Holt and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-28 with Business & Economics categories.
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.
Twist
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Author : Julie Cottineau
language : en
Publisher: Ecademy Press
Release Date : 2016-05-05
Twist written by Julie Cottineau and has been published by Ecademy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
The Bamboo Breakthrough Branding Success Factor
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Author : Alicia Waters
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018
The Bamboo Breakthrough Branding Success Factor written by Alicia Waters and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
THE BAMBOO BREAKTHROUGH BRANDING SUCCESS FACTOR provides 5 Success Keys to Branding Breakthrough Acceleration with a journal planner section. Get ready to discover: Branding Breakthrough Awareness, Branding Evolution, Brand Depth, Brand Mastery and Bamboo Brand Breakthrough Readiness.
Breakthrough
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Author : Doyle Buehler
language : en
Publisher: Dept.Digital
Release Date : 2018-01-07
Breakthrough written by Doyle Buehler and has been published by Dept.Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-07 with Business & Economics categories.
"This book is about creating your ideal digital workflow for the next step in a digital transformation of your business, to deliver your remarkable brand value to your audience."--
Brand Buzz
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Author : Adrienne Weiss
language : en
Publisher: Simple Truths
Release Date : 2016-10-01
Brand Buzz written by Adrienne Weiss and has been published by Simple Truths this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-01 with categories.
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
Brand Identity Building Your Breakthrough Business With Branding Pays
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Author : Sheldon Leonard
language : en
Publisher:
Release Date : 2019-03-16
Brand Identity Building Your Breakthrough Business With Branding Pays written by Sheldon Leonard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-16 with Business & Economics categories.
★★ Kindle Version is FREE with Purchase of Paperback ★★ WARNING: Do not read this if you want your company to stay "low key". Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept--brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company. Whether you lead a growing team or are just launching, Brand Identity will deliver a brilliant way to consider product development flow, branding, brand mapping strategy, and business model generation. With a proven, and well-organized process, it will position you to sell more--and at higher prices--giving the customers precisely what they need and juicing your profits. In Brand Identity, you will: Develop your brand's purpose Get people to turn their heads Keep customers on the hook Seal the deal Learn the secret to ensure your brand never falls behind