Brand Buzz
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Brand Buzz
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Author : Adrienne Weiss
language : en
Publisher: Simple Truths
Release Date : 2016-10-01
Brand Buzz written by Adrienne Weiss and has been published by Simple Truths this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-01 with categories.
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
The Brand Buzz Workbook
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Author : Adrienne Weiss
language : en
Publisher:
Release Date : 2017
The Brand Buzz Workbook written by Adrienne Weiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Brand Buzz And Success
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Author : W. Blake Althen
language : en
Publisher:
Release Date : 2008-01-01
Brand Buzz And Success written by W. Blake Althen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Music trade categories.
Buzz
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Author : Marian Salzman
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-25
Buzz written by Marian Salzman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-25 with Business & Economics categories.
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Building Brand Trust
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Author : Josh McQueen
language : en
Publisher: Xlibris Corporation
Release Date : 2012-05-15
Building Brand Trust written by Josh McQueen and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-15 with Business & Economics categories.
Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional research director of Australia-Asia, and then worldwide head of research and planning until December 31, 2002. Josh served on the privately held Leo Burnett Worldwide board. He was a member of the investment and technology committees of the board. Josh received his BS magna cum laude and MS in communication from the University of Illinois at UrbanaChampaign. Josh and his wife, Chris, have three children: Cary, Carl, and Jon. He enjoys hiking and exploring. Currently, Josh consults with nonprofits via Chay McQueen LLC.
Contemporary Brand Management
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Author : Johny K. Johansson
language : en
Publisher: SAGE Publications
Release Date : 2014-01-17
Contemporary Brand Management written by Johny K. Johansson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-17 with Business & Economics categories.
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Married To The Brand
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Author : William J. McEwen
language : en
Publisher: Simon and Schuster
Release Date : 2005-11
Married To The Brand written by William J. McEwen and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11 with Business & Economics categories.
Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,000 first printing.
Personal Brand Creation In The Digital Age
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Author : Mateusz Grzesiak
language : en
Publisher: Springer
Release Date : 2018-03-20
Personal Brand Creation In The Digital Age written by Mateusz Grzesiak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Business & Economics categories.
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
The Consumer Mind
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Author : Pepe Martínez
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-06-03
The Consumer Mind written by Pepe Martínez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-03 with Business & Economics categories.
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Plunkett S Advertising Branding Industry Almanac 2006 Your Complete Guide To All Facets Of The Business Of Advertising Marketing And Branding
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Author : Plunkett Research Ltd
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2006-04
Plunkett S Advertising Branding Industry Almanac 2006 Your Complete Guide To All Facets Of The Business Of Advertising Marketing And Branding written by Plunkett Research Ltd and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04 with Business & Economics categories.
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.