Brand Busters

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Brand Busters

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Author : Chris Wirthwein
language : en
Publisher: Paramount Market Publishing
Release Date : 2008

Brand Busters written by Chris Wirthwein and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.

Brand Busters 7 Common Mistakes Marketers Make

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Author : Chris Wirthwein
language : en
Publisher:
Release Date : 2010-02-01

Brand Busters 7 Common Mistakes Marketers Make written by Chris Wirthwein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-01 with categories.

Every day, without knowing it, marketers of all kinds make the same common mistakes and end up destroying their brands. Brand Busters helps readers learn from the slip-ups of others and instructs them on how to avoid mistakes and get on with efficient mar

Master The Brand Called You The Proven Leadership Personal Branding System To Help You Earn More Do More And Be More At Work

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Author : Brenda Bence
language : en
Publisher: Global Insight Communications LLC
Release Date : 2014-07-03

Master The Brand Called You The Proven Leadership Personal Branding System To Help You Earn More Do More And Be More At Work written by Brenda Bence and has been published by Global Insight Communications LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-03 with Business & Economics categories.

Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

Employer Branding For Dummies

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Author : Richard Mosley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-19

Employer Branding For Dummies written by Richard Mosley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-19 with Business & Economics categories.

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

How You Are Like Shampoo For College Graduates

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Author : Brenda Bence
language : en
Publisher: eBookIt.com
Release Date : 2010

How You Are Like Shampoo For College Graduates written by Brenda Bence and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love? Introducing the only Personal Branding System designed specifically for college grads. Just like the brands you rely on every day, you can also become the brand of choice for a potential employer right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand the trademarked YOU. And that's how you connect with interviewers and get the job you really want. Includes interview recommendations from recruiters at Google, Sony, Disney, Stanford University, IBM, Hewlett-Packard, AT&T, Procter and Gamble, Motorola, Hilton, Nestlé, and Goldman Sachs, plus invaluable tips from more than 50 other top companies and schools. Winner in the Young Adult Non-Fiction category of The National Best Books 2010 Awards Finalist in the Career Category of National Indie Excellence Awards 2010

How You Are Like Shampoo

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Author : Brenda Bence
language : en
Publisher:
Release Date : 2008-01-02

How You Are Like Shampoo written by Brenda Bence and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Brand choice categories.

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand. You'll learn how to: - Identify the 6 essential positioning elements that define your personal brand - Master the 5 everyday activities that most clearly communicate your brand - Avoid the top 20 Personal Brand Busters(tm) that could keep you from success - Increase your earning power and job satisfaction - Build on-the-job trust and loyalty in YOU(tm)

Employer Brand Management

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Author : Richard Mosley
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-21

Employer Brand Management written by Richard Mosley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-21 with Business & Economics categories.

Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best. A successful employerbrand reaches beyond the boardroom to establish confidence,loyalty, and enthusiasm all the way down the ladder. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. With a wide range ofcase studies and examples, you'll be taken step-by-step through theemployer brand development process. You will find information onthe latest developments in technology, with particular attentionpaid to socially-enabled recruitment marketing and employeecommunication and engagement. You will: Follow the process of brand planning, definition,implementation, and application Discover how brand thinking can strengthen strategy andreinforce HR value Improve existing recruitment and talent managementprograms Learn the importance of employee engagement in the brandexperience

How You Are Like Shampoo For Job Seekers

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Author : Brenda Bence
language : en
Publisher: eBookIt.com
Release Date : 2014-06-13

How You Are Like Shampoo For Job Seekers written by Brenda Bence and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13 with Business & Economics categories.

Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You'll learn how to: - Leverage the 6 personal brand positioning elements other job seekers don't know - Master the 5 everyday activities that best communicate your brand to potential employers - Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success - Build trust and excitement before, during, and after your interview - Command the highest possible salary once you're offered the job you really want"

Cool Brands

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Author : Liz Gogerly
language : en
Publisher: Lerner Publications
Release Date : 2012-01-01

Cool Brands written by Liz Gogerly and has been published by Lerner Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Juvenile Nonfiction categories.

Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.

The Leader S Edge

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Author : Susan Hodgkinson
language : en
Publisher: iUniverse
Release Date : 2005

The Leader S Edge written by Susan Hodgkinson and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. "Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one's own destiny." --David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America "Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader's Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence." --Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation "Every leader at every level needs to read this book." --Deborah Merrill-Sands, Former Dean, Simmons School of Management "Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson's advice will bring quick, high impact results to your work." --James G. Connolly, Former President, Citizens Financial Group "With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of 'personal branding.'" --Donna D'Cruz, Founder and CEO of Rasa Music