Brand Child
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Brandchild
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Author : Martin Lindstrom
language : en
Publisher: Kogan Page Publishers
Release Date : 2004-10-03
Brandchild written by Martin Lindstrom and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-03 with Business & Economics categories.
Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Brandchild
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Author : Martin Lindstrom
language : en
Publisher:
Release Date : 2003
Brandchild written by Martin Lindstrom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
A Brand New Child In 5 Easy Steps
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Author : Andalene Salvesen
language : en
Publisher: Struik Christian Media
Release Date : 2013-02-01
A Brand New Child In 5 Easy Steps written by Andalene Salvesen and has been published by Struik Christian Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Family & Relationships categories.
If you are struggling with your children and want to be a better parent, A Brand New Child in 5 Easy Steps is the book for you. It is inspired by the amazing, child-transforming results which South Africa's 'Super Granny' Andalene Salvesen has gained from her home visits around the world, and shows that your child only changes when you become an empowered parent. Children are not born with boundaries and parents are often ill-equipped to enforce appropriate house rules. A Brand New Child in 5 Easy Steps will help parents to regain their authority so that children can once again just be children. It guides parents to choose creative ideas for discipline thereby eliminating today's epidemic of shouting and guilt-based parenting. Andalene covers all the childhood phases, from tots to teens, dealing with appropriate consequences for anything from tantrums to silent defiance. Andelene's five easy steps will empower every parent to achieve the desired results with their children. Parents will easily relate to Andalene's descriptions of her home visits - often humorous, sometimes emotional - and the problems she encounters in different homes. Parenting can be an exciting journey, and A Brand New Child in 5 Easy Steps is an excellent start to moving your family into a healthier, happier and more empowered direction.
Brand Child
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Author : Martin Lindstrom
language : en
Publisher:
Release Date : 2005-01-01
Brand Child written by Martin Lindstrom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with categories.
Kids And Branding In A Digital World
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Author : Barrie Gunter
language : en
Publisher:
Release Date : 2016
Kids And Branding In A Digital World written by Barrie Gunter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Social Science categories.
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators.
Kids And Branding In A Digital World
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Author : Barry Gunter
language : en
Publisher: Manchester University Press
Release Date : 2015-11-01
Kids And Branding In A Digital World written by Barry Gunter and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-01 with Business & Economics categories.
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers. Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands. Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as 'advertising' and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world.
Consumer Brand Relationships
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Author : M. Fetscherin
language : en
Publisher: Springer
Release Date : 2015-05-07
Consumer Brand Relationships written by M. Fetscherin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-07 with Business & Economics categories.
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
On Becoming A Consumer
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Author : James U. McNeal
language : en
Publisher: Routledge
Release Date : 2007
On Becoming A Consumer written by James U. McNeal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
Don T Fck Up Your Baby
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Author : Coen Luijten
language : en
Publisher: Bis Publishers
Release Date : 2022-03-14
Don T Fck Up Your Baby written by Coen Luijten and has been published by Bis Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-14 with Business & Economics categories.
After years of industry experience and academic positions lecturing to students about creativity and branding, Joris van Dooren and Coen Luijten both began to notice some strange behaviour. Both their student and the starting entrepreneurs they were working for in their Building Better Brands course, had started to act irrationally when it came to their brands, putting in all their financial resources, discussing them non-stop, and staying up late into the night to work on them. It almost looked a little like parenthood. Newborn brands are just like babies to us. With the right guidance, we can raise them into something spectacular. That said, when things go wrong, we can just as easily f*ck them up. Within these pages, we trace the development of your brand from its baby stages right up to adulthood. Just like how it takes 18 years to raise a child, we've broken down the process into 18 steps. With interactive examples and tasks to help bring your brand to life, you'll be able to watch your brand grow as you move from step to step. It takes a village to raise a child and you'll need to juggle different tasks when starting up. But, when it comes to branding and creativity, we'll be your support system. After helping launch over 75 startups, we've refined the process to perfection. Let's start creating your brand, it will be big fun! By the end of these 18 steps, your brand will have a personality, a style, a story - it'll be a fully formed brand. But, before we arrive there, we have to take care of our baby brand. Are you ready for parenthood? It's one hell of a ride. Let's try not to f*ck it up.
Media And The American Child
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Author : George Comstock
language : en
Publisher: Elsevier
Release Date : 2010-07-27
Media And The American Child written by George Comstock and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-27 with Performing Arts categories.
Media and the American Child summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. Presents the most recent research on the media use of young people Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization Discusses policy making in the area of children and the media Focuses on experiences unique to children and adolescents