Brand Enigma
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Brand Enigma
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Author : Duncan Bruce
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-03
Brand Enigma written by Duncan Bruce and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-03 with Business & Economics categories.
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world’s leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department. Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals. Brand Enigma gives you the tools to put your brand and business in a class apart from the competition. "... for breaking the norm and looking at a brand from a team perspective, this is one of the best. There's no breakthrough point with more conventional approaches to brand development. This immerses you. It's a still-hidden gem that many other companies should try." --Chris Priest, VP Marketing Europe Digital Appliances, LG "What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of." --Kenny Kahn, Chief Strategic Officer, Iverify "We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin-filled roller coater of a team-building exercise." --Andrew Jankel, Managing Director, Jankel Armouring "It brought people together in a way that other brand development approaches would not ... If you have a brand in the doldrums, it’s an outstanding tool to reinvigorate it." --Nick Shepherd, former senior marketing executive, Kraft Foods "When you give anyone a mechanism for analysing the world, you empower them. It’s partly because the model is so simple that it is blindingly successful." --David Bott, Director of Innovation Platforms, the Technology Strategy Board
Brand It Purple
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Author : Zykia L. McCoy
language : en
Publisher: Brand it Purple Pty Ltd
Release Date : 2009
Brand It Purple written by Zykia L. McCoy and has been published by Brand it Purple Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Fiction categories.
Business branding is big business - but the biggest growth area of branding and marketing today is personal branding. In this highly competitve business landscape it's easy to get lost in a field of red poppies.
Brand Engagement
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Author : I. Buckingham
language : en
Publisher: Springer
Release Date : 2016-06-03
Brand Engagement written by I. Buckingham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-03 with Business & Economics categories.
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
How To Start Your Own Shoe Company
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Author : Wade Motawi
language : en
Publisher: Walid Motawi
Release Date : 2021-02-01
How To Start Your Own Shoe Company written by Wade Motawi and has been published by Walid Motawi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Design categories.
How To Start Your Own Shoe Company is for anyone with the dream of starting a shoe company of their own. The book follows the launch of two small start-up shoe companies. Each company has its own style of shoes and business plan. In each chapter we will describe a requirement or process, then we will take some time to explain how each new shoe brand will tackles the challenges. How To Start Your Own Shoe Company covers many important topics such as; how to go about creating your shoe brand identity, how to legally set-up your shoe company, how to register trademarks and apply for patents, how to get your shoes designed, built, paid for, and how to go about selling your shoes. We will also cover topics like how to import shoes, international distribution, how to pay overseas vendors and capital requirements. 8.5x 11 Soft Cover 12 Chapters, 170 Pages.
The Cambridge Companion To Ibsen
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Author : James Walter McFarlane
language : en
Publisher: Cambridge University Press
Release Date : 1994
The Cambridge Companion To Ibsen written by James Walter McFarlane and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Drama categories.
In the history of modern theatre, Ibsen is one of the dominating figures. The sixteen chapters of this 1994 Companion explore his life and work, providing an invaluable reference work for students. In chronological terms they range from an account of Ibsen's earliest pieces, through the years of rich experimentation, to the mature 'Ibsenist' plays that made him famous towards the end of the nineteenth century. Among the thematic topics are discussions of Ibsen's comedy, realism, lyric poetry and feminism. Substantial chapters account for Ibsen's influence on the international stage and his challenge to theatre and film directors and playwrights today. Essential reference materials include a full chronology, list of works and essays on twentieth-century criticism and further reading.
The Bold Knight S Path A 100 Startup Journey To Unicorn Mindset
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Author : Naveen Kumar Bandaru
language : en
Publisher: Blue Rose Publishers
Release Date : 2024-02-24
The Bold Knight S Path A 100 Startup Journey To Unicorn Mindset written by Naveen Kumar Bandaru and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-24 with Business & Economics categories.
Naveen Kumar Bandaru, a seasoned entrepreneur, TEDx speaker, and visionary founder of BOLD KNIGHT, unveils a transformative guide in his upcoming book. With over a decade of expertise in retail and engineering, Naveen has empowered numerous small-scale business owners for enduring success. As the CEO of BOLD KNIGHT, he pioneers cutting-edge technology, including AI-based virtual trial rooms like DHARPAN, revolutionizing the retail landscape. Certified in Six Sigma, PMP, and ISO 9001, Naveen's commitment to quality and process excellence shines through. Stay tuned for his upcoming book, a beacon for aspiring entrepreneurs, offering profound insights into the journey of entrepreneurship and leadership.
Secret Weapons Of World War Ii
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Author : William B. Breuer
language : en
Publisher: Turner Publishing Company
Release Date : 2007-08-24
Secret Weapons Of World War Ii written by William B. Breuer and has been published by Turner Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-24 with History categories.
Critical Acclaim for Secret Weapons of World War II "Breuer has produced yet another collection of rip-roaring tales. . . . A delightful addition to the niche that Breuer has so successfully carved out." -Publishers Weekly "It is Breuer's portrayal of the competition for technological superiority between the Allies and the Nazis that grabs the reader and shows the significance of each wartime discovery and invention." -State Journal-Register, Springfield, Illinois In the fast-paced, suspenseful Secret Weapons of World War II, noted military historian William Breuer chronicles the clandestine battle that occurred between the brilliant scientists and codebreakers of the Allies and the Axis powers. Re-creating the covert missions, hoaxes, spying, conspiracies, and electronic sleuthing, Breuer deftly uncovers the spectacular feats of the fascinating men and women who determined the outcome of the war-providing an unprecedented look at the least-known operations and plots conducted by both sides.
The Family Herald
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Author :
language : en
Publisher:
Release Date : 1865
The Family Herald written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1865 with categories.
The Dream Cafe
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Author : Duncan Bruce
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-02
The Dream Cafe written by Duncan Bruce and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-02 with Business & Economics categories.
Get out of the office and dream! To keep your brand innovative you need to feed your creative spiritand the office is not the place to do that. So get out,disrupt and reimagine the status quo, get into a café anddream. Recreating the convivial, collaborative, creative world of theavant-garde the guys at The Dream Café have developed a fresh,new approach which is being used by major brands and businesses togreat success. They create actual Dream Café locations –settings which encourage freedom of thought and collaboration.Explaining how space and process can be harnessed to produce thekind of unanticipated multicultural and interdisciplinaryencounters that lead to unpredictable outcomes. Now, for the first time, the innovation consultants at The DreamCafé have made their model and methods available to us all inthis exciting new book. Focuses on the urgent need to enable major brand businesses toformulate, refine, and deliver the big brand idea that will disruptand redefine the market Shows how to innovate and stand out by embracing risk andinnovation Equal parts inspiration and practical implementation The concept covered is currently being used extensively bymajor global brands and companies
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.