Brand Genius

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Brand Genius

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Author : Damrong Pinkoon
language : en
Publisher:
Release Date : 2017-06

Brand Genius written by Damrong Pinkoon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06 with Branding (Marketing) categories.

Brand Genius

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Author : Damrong Pinkoon
language : en
Publisher: Damrong Pinkoon
Release Date :

Brand Genius written by Damrong Pinkoon and has been published by Damrong Pinkoon this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Building brands in different eras. The secrets behind how each business was built from the ground up and what kind of marketing strategies were used in order to build an organization into an “international brand?” Marketing strategies that changed the world. Marketing legends that tell of behind-the-scenes strategies and the in depth secrets of the executive mindsets behind world-class organizations. The growth of an international brand until present and its future path. A complete summary of business planning, from business creation, business strategies, to marketing strategies!

Brand Genius

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Author : Budi P Kartono
language : id
Publisher: Elex Media Komputindo
Release Date : 2015-11-13

Brand Genius written by Budi P Kartono and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-13 with Business & Economics categories.

“Rasanya ini satu-satunya buku yang paling banyak mengupas kasus jatuh bangunnya sebuah merek. Tentu saja menjadi layak dibaca oleh semua praktisi, pengamat, dan pemimpin perusahaan yang ingin tahu lebih dalam bagaimana jalan sukses membangun sebuah brand.” —Agung Adiprasetyo, CEO Kompas Gramedia “Buku yang menarik, kompilasi dari pemikiran para pakar disertai contoh para Pemenang. Saya yakin buku ini akan menginspirasi Anda untuk segera melakukan transformasi merek kalau tak mau ditinggalkan konsumen. Ikuti langkah yang sudah disarikan dengan cermat oleh penulis.” —Paulus Bambang WS, Author Best Seller Built to Bless Company, Lead to Bless Leader, Balancing Your Life, As CEO’s Soul Mate “Brand Genius” mengajak kita para marketers berpikir ulang apa yang harus dilakukan untuk menjadikan merek-merek kita menjadi merek unggulan yang unik, dibanggakan, dan dicintai konsumen. Buku yang menginspirasi dan tersaji dengan jelas alur dan konsepnya. Salut buat penulisnya. —Ir. Ridwan Hartono, MBA, Marketing Director PT SC Johnson Indonesia “Banyak di antara kita yang begitu loyal terhadap brand-brand tertentu dan bahkan sering kali sampai meng-endorse brand yang kita sukai kepada orang lain di sekitar kita. Bagi peminat dan pelaku Marketing, buku ini akan memberi jawaban mengapa dan bagaimana sebuah brand bisa begitu dicintai dan begitu sukses dipasar.” —Handojo, GM-Brand Communications PT Djarum

Package Your Genius

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Author : Amanda Miller Littlejohn
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-08

Package Your Genius written by Amanda Miller Littlejohn and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08 with categories.

You have life-changing gifts and talents for a reason, but not enough people know your name. It's time to make yourself and your work VISIBLE. Despite being incredibly hard workers who execute flawlessly on the job, many high achievers still struggle with self promotion. If you've been working hard for your employer, or delivering exceptional results for clients, you may think that your work should "speak for itself," and perhaps it should. But in the digital age, a great work product isn't enough anymore. In order to get the opportunities your skills have earned, you must do your part to share your story, your message and your skills with the world. You must build your most powerful personal brand. But how do you get going? In Package Your Genius, Littlejohn shares a powerful, proven framework for building a personal brand that continuously attracts business and career opportunities. You'll learn how to package your genius by discovering: what's keeping you from going after the recognition you crave how to achieve CLARITY on what you have to offer the world the five elements of personal brand positioning what you should share on social media to position yourself as an expert how to narrow down your brand and focus on your unique areas of opportunity the roles of social media, public speaking, content and media in personal branding how psychology plays a part in becoming more visible what to do when you feel your career, business or brand no longer brings you fulfillment and much more Passed over for promotions? Overlooked by potential clients? Not on the radar of those who matter? If you're tired of feeling INVISIBLE in your industry, herein lies the process to position yourself as the expert you are. It's time for you to package your genius so you can create the opportunity you deserve!

Genius Marketing

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Author : Stephen Eckert
language : en
Publisher: Geniusmarketing.com
Release Date : 2018-04

Genius Marketing written by Stephen Eckert and has been published by Geniusmarketing.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04 with categories.

Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you must do to have ongoing success - Market from an action-based system Plus, you'll learn what to do with all those great marketing ideas you (and others) have for your business. Genius! Marketing is based on a system that has helped companies successfully market their products and services for over 20 years. This field-tested process will change the way you think about, and more importantly, how you plan and execute marketing. Genius! Marketing is for anyone who is ready to get off the marketing merry-go-round of chasing ideas and the latest marketing trends and develop an effective marketing system.

Marketing Genius

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Author : Peter Fisk
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-20

Marketing Genius written by Peter Fisk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-20 with Business & Economics categories.

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society

What Great Brands Know

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Author : Tracy Carlson
language : en
Publisher:
Release Date : 2014-01-28

What Great Brands Know written by Tracy Carlson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-28 with Business & Economics categories.

How do you make customers care? Today's best practices in business-left-brain approaches like analysis, benchmarking, and quantitative modeling-may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands-the ones we'd mourn if they disappeared tomorrow-integrate human-centered, non-linear right-brain thinking. This is what sparks connection and creates raving fans. For the first time, here's a powerful framework that decodes the right-brain principles that make customers care. Through compelling examples distilled from iconic brands and emerging gems, Fortune 500 strategist Tracy Carlson illuminates six core principles that will help your brand come to life and fresh approaches you can immediately apply to both your business and marketing strategies. Provocative and entertaining, this groundbreaking guide for business will resonate with innovators, brand experts and small business owners alike. What Great Brands Know will help you unleash your own right-brain genius for a whole-brain branding approach that works.

The 46 Rules Of Genius

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Author : Marty Neumeier
language : en
Publisher: New Riders
Release Date : 2014-05-29

The 46 Rules Of Genius written by Marty Neumeier and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-29 with Business & Economics categories.

Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.” Part 2, “How should I work?” offers down-to-earth tips on craft: “Use a linear process for static elements,” and “Express related elements in a similar manner.” The reader is also reminded: “Don’t be boring!” In Part 3, “How can I learn?” contains practical advice including “Do your own projects,” “Invest in your originality,” and “Develop an authentic style.” Finally, Part 4, “How can I matter?” deals with the deeper questions of a career in creativity, such as “Overcommit to a mission,” “Build support methodically,” and “Become who you are.” THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first “quick start guide” for genius—46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.

Entrepreneur S Guide To The Lean Brand

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Author : Jeremiah Gardner
language : en
Publisher: Market By Numbers, LLC
Release Date : 2014-10-08

Entrepreneur S Guide To The Lean Brand written by Jeremiah Gardner and has been published by Market By Numbers, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-08 with Business & Economics categories.

Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a “brand genius” on the 40th floor of a Madison Avenue high rise. Today, great brand development isn’t about genius, it’s about the discovery of value. The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience. Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works. The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal: How to implement Lean Brand Innovation To Discover, Create & Deliver New ValueNew startup marketing techniques for Parallel Innovation between product management, brand strategy, and business cultureHow to optimize your branding strategy to discover, develop and build passionate customersHow startups can eliminate waste in their customer development and brand strategy using The Lean Brand FrameworkHow to use lean startup Viability Experiments to test and iterate your brand for high growthA set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audienceGreat brands must do more than just satisfy customers; they must create passionate ones. The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.

Out Of The Box

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Author : Gideon Joshua
language : en
Publisher: BookRix
Release Date : 2021-01-12

Out Of The Box written by Gideon Joshua and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with Design categories.

Myriads of definitions exist that clearly explains branding as a practice in very detailed and often confusing manner, where some terms and definitions are almost interchangeable yet distinct. But I personally take a different approach in communicating knowledge. Communicating a complex subject matter in simplicity is my Genius approach. I believe strongly that every complex concept can be explained in the simplest of forms and this in itself shows absolute mastery. I have decided to capture different high and low points through the course of my career as a Brand Identity Designer in a simple way. This is a unique book on brand management ,it provides a depth of insight in the most simplified manner and can also serve as a guide for brand Identity design professionals ..