Marketing Genius
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Marketing Genius
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Author : Peter Fisk
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-20
Marketing Genius written by Peter Fisk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-20 with Business & Economics categories.
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society
Genius Marketing
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Author : Stephen Eckert
language : en
Publisher: Geniusmarketing.com
Release Date : 2018-04
Genius Marketing written by Stephen Eckert and has been published by Geniusmarketing.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04 with categories.
Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you must do to have ongoing success - Market from an action-based system Plus, you'll learn what to do with all those great marketing ideas you (and others) have for your business. Genius! Marketing is based on a system that has helped companies successfully market their products and services for over 20 years. This field-tested process will change the way you think about, and more importantly, how you plan and execute marketing. Genius! Marketing is for anyone who is ready to get off the marketing merry-go-round of chasing ideas and the latest marketing trends and develop an effective marketing system.
How To Be A Marketing Genius
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Author : Tony Melvin
language : en
Publisher: Awe Systems LLC
Release Date : 2017-03-29
How To Be A Marketing Genius written by Tony Melvin and has been published by Awe Systems LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-29 with categories.
Claude Hopkins' work has been revisited and revitalized by best-selling author and entrepreneur, Tony Melvin, who has isolated 114 Marketing Laws that still apply in today's online world.
Marketing The Church How To Communicate Your Church S Purpose And Passion In A Modern Context
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Author : Michael Daehn
language : en
Publisher: Lulu.com
Release Date : 2011-05
Marketing The Church How To Communicate Your Church S Purpose And Passion In A Modern Context written by Michael Daehn and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05 with Religion categories.
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Learn more at MichaelDaehn.com/books.
How To Be A Marketing Genius
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Author : Claude Hopkins
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-05
How To Be A Marketing Genius written by Claude Hopkins and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05 with categories.
Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including: - 8 Laws for Headlines - 2 Laws for Call-to-Action - 13 Laws for Salesmanship Never before has Claude's work been presented with such clarity, including: - Uncommon words defined. - Example ads referenced by Claude. - Added illustrations to aid understanding. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!
Summary Money Making Secrets Of Marketing Genius Jay Abraham And Other Marketing Wizards
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-09-29
Summary Money Making Secrets Of Marketing Genius Jay Abraham And Other Marketing Wizards written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
The must-read summary of Jay Abraham's book: "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth". This complete summary of the ideas from Jay Abraham's book "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" shows how marketing is the engine that drives every business forward. Without customers, a business is going nowhere. In his book, the author demonstrates that any company with a dynamic marketing program and a good product or service can flourish and prosper. This summary reveals that the key to marketing is understanding the needs of your prospective and current customers, and how to relate those to what you offer. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" and discover the key to creating marketing campaigns that get real results.
Online Marketing Genius
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Author : Brimo Morales
language : en
Publisher:
Release Date : 2020-03-24
Online Marketing Genius written by Brimo Morales and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with categories.
Online Marketing Genius: Your Unofficial Guide to Building a Business with Social Media and Serving the Multitude will help educate you on how to use social media to create a sustainable income stream, build a following, and even scale your business. You will discover a revolutionary technique through an online marketing system that will provide clarity, excitement, and the ability to achieve success. From figuring out exactly what your clients want, to being able to relate to them on a personal level, and establishing trust, you'll see how influencers have been able to grow huge followings and how you can duplicate their success. Everythig you've ever wondered about social media is in this book!
Mao In The Boardroom
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Author : Gabriel Stricker
language : en
Publisher: St. Martin's Griffin
Release Date : 2003-06-28
Mao In The Boardroom written by Gabriel Stricker and has been published by St. Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-28 with Humor categories.
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
A Genie S Wisdom
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Author : Jack Trout
language : en
Publisher: John Wiley & Sons
Release Date : 2002-11-11
A Genie S Wisdom written by Jack Trout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-11 with Business & Economics categories.
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Marketing Genius
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Author : Eleanor Eisma
language : en
Publisher: CreateSpace
Release Date : 2014-11-06
Marketing Genius written by Eleanor Eisma and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-06 with categories.
Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Another simple definition of "marketing" is "managing profitable customer relationships." Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Market and Marketing 1.1 Meaning of market 1.2 Marketing 1.3 Objectives of Marketing 1.4 Importance of Marketing to the Society 1.5 Merchandising 1.6 Selling 1.7 Distribution 1.8 Goods 1.9 Services 1.10 Modern Marketing 1.11 Features of Modern Marketing 2 Marketing System 2.1 Definition 2.2 Marketing Process Essentials of Marketing Marketing Functions 3.1 Classification: 4 Pricing 4.1 What is Price? 4.2 Pricing Objectives 4.3 Procedure for Price Determination 4.4 Price Leader 4.5 One price or Variable Price 4.6 Resale Price Maintenance 5 Branding and Packaging 5.1 Branding 5.2 Packaging 6 The Promotional Programme 6.1 Forms of Promotion