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Brand Identity Essentials Revised And Expanded

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Brand Identity Essentials Revised And Expanded

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Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2019-04-16

Brand Identity Essentials Revised And Expanded written by Kevin Budelmann and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-16 with Design categories.

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Brand Identity Essentials Revised And Expanded

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Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2019-04-16

Brand Identity Essentials

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Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2010-10-01

Brand Identity Essentials written by Kevin Budelmann and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Design categories.

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Designing Brand Identity

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Author : Alina Wheeler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-11

Designing Brand Identity written by Alina Wheeler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-11 with Design categories.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Brand Identity Essentials

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Author : Kevin Budelmann
language : en
Publisher:
Release Date : 2010

Brand Identity Essentials written by Kevin Budelmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Graphic design (Typography) categories.

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.

Essential Elements For Brand Identity

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Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2013-04-01

Essential Elements For Brand Identity written by Kevin Budelmann and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-01 with Design categories.

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Identity Designed

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Author : David Airey
language : en
Publisher: Rockport Publishers
Release Date : 2019-01-22

Identity Designed written by David Airey and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-22 with Design categories.

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Brand Thinking And Other Noble Pursuits

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Author : Debbie Millman
language : en
Publisher: Skyhorse Publishing Inc.
Release Date : 2011-10-10

Brand Thinking And Other Noble Pursuits written by Debbie Millman and has been published by Skyhorse Publishing Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-10 with Business & Economics categories.

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--

Packaging The Brand

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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07

Packaging The Brand written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Design categories.

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Logo Design Love

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Author : David Airey
language : en
Publisher: Peachpit Press
Release Date : 2014-08-18

Logo Design Love written by David Airey and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-18 with Art categories.

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Brand Identity Essentials Revised And Expanded

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