Brand Nirmanam
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Brand Nirmanam
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Author : ABBEY THOM SUNIL
language : en
Publisher: The Opus Coliseum
Release Date : 2024-04-16
Brand Nirmanam written by ABBEY THOM SUNIL and has been published by The Opus Coliseum this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Law categories.
यत्र वेदाः कथयन्ति ब्रह्मणः चरितं च, तत्रैव लब्धं विपणनं धर्ममार्गेण च ।। Burning out in the corporate world, Maya, a young marketing whiz, seeks solace in the serene Himalayas. There, under the tutelage of a wise sage, she embarks on an extraordinary journey. Through his teachings, Maya unlocks the secrets of ancient Indian knowledge – myths, philosophies, and time-tested educational methods – and discovers their profound connection to the art of branding. “Brand Nirmāṇaṁ” is not just Maya's diary; it's a revelation for you. Prepare to be surprised and inspired as you explore the power of ancient storytelling, archetypal characters, and the timeless principles of customer connection. This book reveals the source of branding brilliance – the rich tapestry of Indian wisdom – and empowers you to create brands that resonate and fulfill their purpose.
Nivea What Makes The Brand So Successful
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Author : Tugba Seckin
language : en
Publisher: GRIN Verlag
Release Date : 2013-09-16
Nivea What Makes The Brand So Successful written by Tugba Seckin and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-16 with Business & Economics categories.
Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction 87%, University of Exeter (Business School), course: Msc International Management - Brand Communication, language: English, abstract: The brand name NIVEA is familiar to many people from childhood onwards. However, not many people know the actual meaning of the name NIVEA. The name comes from the Latin adjective “niveus/NIVEA/niveum” meaning snow-white. NIVEA was invented in 1911 and celebrates its 100th Anniversary this year. In that time the original blue tin packaging of the cream has changed its appearance (Appendix 1), but the actual formulation has changed very little since its first launch. According to Interbrand (2011a) NIVEA is one of the top 100 best global brands with a brand value of $3,734m. Additionally, in Reader's Digest Trusted Brands annual consumer survey (2011) NIVEA has been voted the most trusted brand for the last five years in 15 out of 16 European countries (Appendix 2). With a brand awareness of 99% (Appendix 3) in Germany, there can be no doubt that NIVEA is a success story (Gruner and Jahr, 1994 cited in Marketingverein, 1997). The research questions addressed by this essay are how NIVEA became the market leader, and how it has kept increasing its market share over the years to hold that market position successfully. The first part will analyse NIVEA’s brand identity and visual identity. The author has decided to concentrate on these brand elements because creation of a strong corporate identity is crucial for companies in gaining a competitive advantage. This is followed by a brief discussion of NIVEA as a mother brand and the management of its umbrella brands. The last part will examine the factors that have made NIVEA’s success sustainable over such a long period. Finally, an evaluation will be made of the brand, and a conclusion will summarise the main findings.
An Investigation Of Young Indian Consumer S Perceptions On Foreign Branded Apparels
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Author : Murali Guruswamy
language : en
Publisher: GRIN Verlag
Release Date : 2014-03-24
An Investigation Of Young Indian Consumer S Perceptions On Foreign Branded Apparels written by Murali Guruswamy and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-24 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: Merti, University of Lincoln (Graduate School), course: Master's in Business Administration, language: English, abstract: The study is based on analyzing young Indian’s perceptions on foreign branded apparels and analysis of Indian youth customer’s behavior. The investigation primarily aimed at analyzing young Indian customer’s behavior and exploring the relation between them with foreign branded apparels. It also included the theoretical study of Brands & Brand Management and the key drivers that has a likely impact on customer’s behaviors, which used Indian young customers as target participants for the study. The study finalizes that fact that brands have significant impact of customer’s behavior by outlining the key drivers that would enable gradual sales for organizations, by presenting various theories, models, and methodologies to arrive at a conclusion. In the theoretical part of the study, the researches makes a prompt attempt to explore the relationship between consumer behaviors and brands considering the influential factors acting upon the mindsets of the customer’s. The consumer’s decision-making abilities and process are subjected with brands elements and factors that would build effective global brands to fulfill the objectives of the study and arrive at conclusion. Findings from theoretical and practical analysis determines that the global brands managers should realize that building brands on target customer bases and their perceptions would contribute to the growth of their businesses. The study also outlines that fact that, young generations are more attracted towards the brands rather than the products they purchase. The study also confirms that, consumer behaviors are subjected to brand perceptions and among the targeted Indian young Indian customers; brands play a significant role in facilitating the purchase decision. These facts are the empirical evidences provided by 102 participants of the survey and 38 industry and retail experts who took place in interviews conducted by the researcher. Finally, the study outlines recommendations for the readers and brand marketers stating; brands are the intangible building tools of organization and global firms operating in India should consider the young generations as their major source of customer bases and design their strategies that would cater all the young customers irrespective of locations in India.
Multi Dimensional Approach To Brand Building A Conceptual Model For Indian Retailers
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Author : Vibhuti Tripathi
language : en
Publisher: GRIN Verlag
Release Date : 2008-10-20
Multi Dimensional Approach To Brand Building A Conceptual Model For Indian Retailers written by Vibhuti Tripathi and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-20 with Business & Economics categories.
Research Paper (postgraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: A, , course: Conference, language: English, abstract: Indian Retail Scenario: Organized retailing has exponentially emerged to contribute to the growth of Indian retail sector. It constitutes 3% of the total retail market and expected to grow at a rate of 42% in 2008. According to estimates provided by Technopak, organized retail in India is expected to receive investments of $25 billion, taking the size of modern retail to $75 billion by 2011. These investments imply that share of organized retail will grow from the present 3 % to approximately 15-18 % by 2011-12. With the onset of a globalize economy in India, the Indian consumer's psyche has changed. They are well versed with the concept of value for money, quality and service standards offered worldwide, in turn they are becoming more demanding. These demands are the visible impacts of the Indian organized retail sector. The evident increase in consumerist activity is colossal; it is replicated in money making recess for the Indian organized retail sector. Indian Retail is in the midst of a retail revolution, seen in sprawling number of malls developed from 50 operational malls in 2005 to 250 mall by 20083. Multiple formats have sprung up across different cities. City landscapes are dotted with malls and customers have problems of plenty as far as deciding shopping destinations is concerned.
Pitch Perfect
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Author : Vivaan Shah
language : en
Publisher: Penguin Random House India Private Limited
Release Date : 2021-12-15
Pitch Perfect written by Vivaan Shah and has been published by Penguin Random House India Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with Business & Economics categories.
What do you do when you hear of an interesting brand or person? You Google them, visit their website and their social media platforms. It's their storytelling that draws you in, but what locks you down are the stories being told about the brand. In today's hyperconnected and hypercompetitive world, each new brand is vying for the same space on your screens and the brand with the most persuasive and authentic storytelling wins. A decade ago brands relied on mainstream media and celebrities to endorse them, but now each brand needs a sound strategy that involves traditional media, social media, influencers, micro-influencers, celebrities across all strata, and offline and online communities. So, for everyone that's in this game - whatever side they're on - the playing field has become complex and competitive, and this is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect. Whether you are starting a brand, have been running a company for decades, or are part of a large or small organisation that sells a product or service, this book is for you. In Pitch Perfect, Srimoyi writes about the most valuable lessons she's learnt in her career that spans 15 years and three continents. With inputs from Srimoyi's top clients, her network of editors, industry experts, and business heads, Pitch Perfect is a must-have bible on brand building and communication for anyone interested in winning the Indian consumer.
Brand Management
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Author : Mahim Sagar
language : en
Publisher: Ane Books Pvt Ltd
Release Date : 2009
Brand Management written by Mahim Sagar and has been published by Ane Books Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand choice categories.
In Indian context.
How A Person Turns Into A Brand A Study On A R Rahman
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Author : Halima Zaman
language : en
Publisher:
Release Date : 2016-08-12
How A Person Turns Into A Brand A Study On A R Rahman written by Halima Zaman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-12 with categories.
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.2, University of Dhaka, language: English, abstract: This paper is about personal branding of the world famous music composer A.R Rahman. The theme branding has extended its area in more versatile ways. Some objectives have been set up in the beginning of the research paper. His lifestyle, his unique personality, his struggle, obstacles all these have been elaborated in the literature review chapter. Also A.R Rahman's role as brand ambassador has also been stated in the paper. In general a brand is something which distinguishes itself from the typical factors surrounded by the environment as a whole. In this thesis paper it has been shown that A.R Rahman is a brand personality who has distinguished himself from the existing musical trend and established a new era of music. On the other hand A.R Rahman's past and existing music has also been compared. In the methodology chapter it has been stated that to identify some significant factors regarding A.R Rahman's brand personality 45 respondents have been selected. The responses also assisted in the whole research process. Data analysis and findings have been shown in the research paper properly. At the end of the research paper in the conclusion chapter the objectives have been linked up and it has been shown that they are achieved. Also some recommendations have also been stated in this thesis paper.
Kellogg On Branding
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Author : Tybout
language : en
Publisher: John Wiley & Sons
Release Date : 2005
Kellogg On Branding written by Tybout and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Brand name products categories.
Market_Desc: · Marketing Managers· Executives· Marketing Students Special Features: · This is the fifth book in the successful Kellogg series. It will benefit from the same degree of marketing support that we received for the previous Kellogg books, and the editors will arrange speaking engagements surrounding publication.· Business Week has consistently rated Kellogg the #1 business school for marketing. · Not only does this title fit into Kellogg s most highly regarded subject area - marketing - but the contributors are leaders in the field. · Kellogg on Marketing and Kellogg on Integrated Marketing sold well abroad; Kellogg on Branding will likely follow suit. About The Book: In this book, the Kellogg School of Management s world-renowned faculty members provide an intensive look into brand management. Combining the latest thinking on this topic with practical exercises, Kellogg on Branding offers a blueprint for a brand-management strategy that achieves increased customer loyalty, competitive advantage and profitability.
Creating A Sustainable Brand
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Author : Henk Campher
language : en
Publisher:
Release Date : 2017
Creating A Sustainable Brand written by Henk Campher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
"Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business - a fusion of products and branding that can actually drive sustainability and grow the business top line. Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn't the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life. This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign."--Provided by publisher.
Audiovisual Translation In India
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Author : Priyanka Rachabattuni
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-20
Audiovisual Translation In India written by Priyanka Rachabattuni and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-20 with Language Arts & Disciplines categories.
This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators, including synchronising video with voice/dialogue in advertisements and time and space/text compression for subtitling. The volume studies the interplay of language, culture transfer, and the role of the AV translator in Indian AV advertisement translations and looks at how global advertising impacts local language and culture. It emphasises the role of the translator and explores how the translator devises strategies by considering various elements in an AV medium to achieve equivalence through the translation process. Drawing on case studies, this work will be indispensable to students and researchers of translation studies, media studies, language and linguistics, advertising, film studies, communication studies, and South Asian studies.