Brand Persona In The Age Of Gen Ai Safeguarding Persona Authenticity Ethics And Trust In Ai Driven Branding 2025
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Brand Persona In The Age Of Gen Ai Safeguarding Persona Authenticity Ethics And Trust In Ai Driven Branding 2025
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Author : Shilesh Karunakaran, Prof Dr Punit Goel
language : en
Publisher: YASHITA PRAKASHAN PRIVATE LIMITED
Release Date :
Brand Persona In The Age Of Gen Ai Safeguarding Persona Authenticity Ethics And Trust In Ai Driven Branding 2025 written by Shilesh Karunakaran, Prof Dr Punit Goel and has been published by YASHITA PRAKASHAN PRIVATE LIMITED this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
PREFACE In a world where digital transformation is not just a strategy but a survival imperative, brands are no longer built solely through human creativity—they are increasingly shaped, influenced, and projected by intelligent machines. The evolution of Generative AI (Gen-AI) technologies has ushered in a new era in branding, one where synthetic content, algorithmic personas, and automated engagements are becoming the norm. While these innovations offer unprecedented scale and personalization, they also raise critical questions about authenticity, ethics, and trust. This book, Brand Persona in the Age of Gen-AI: Safeguarding Persona, Authenticity, Ethics, and Trust in AI-Driven Branding, is our attempt to explore and address these pressing challenges. As professionals and researchers with experience in brand strategy, AI integration, and ethical technology governance, we—Shilesh Karunakaran and Prof. Dr. Punit Goel—bring together a multidisciplinary perspective to examine how AI is reshaping brand identities, consumer perceptions, and the ethical boundaries of digital engagement. We believe that the essence of a brand—its persona—is not merely a construct of logos, colours, and slogans, but a deeply human narrative built on emotion, experience, and trust. The rise of AI-generated personas, deepfakes, synthetic influencers, and automated brand voice requires us to ask: How do we ensure the continuity of brand authenticity in this new landscape? How do we guard against erosion of consumer trust when interactions are no longer human-to-human, but human-to-machine? How can organizations build scalable, yet ethical brand architectures powered by AI? This book presents a framework that blends theoretical insights, real-world case studies, ethical guidelines, and practical strategies to help brand leaders, marketers, technologists, and policymakers navigate the complex terrain of Gen-AI branding. From the psychology of trust to regulatory implications, from AI brand governance to consumer perception modelling, we traverse a wide spectrum of ideas with one central mission—to safeguard the soul of the brand in an age where artificial intelligence often wears the mask of authenticity. We invite you to join us on this exploration—not just as readers but as collaborators, thinkers, and changemakers—so we may collectively define the next frontier of branding that is not only intelligent, but also responsible, transparent, and profoundly human. Authors
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
An Introduction To Ethics In Robotics And Ai
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Author : Christoph Bartneck
language : en
Publisher: Springer Nature
Release Date : 2020-08-11
An Introduction To Ethics In Robotics And Ai written by Christoph Bartneck and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-11 with Philosophy categories.
This open access book introduces the reader to the foundations of AI and ethics. It discusses issues of trust, responsibility, liability, privacy and risk. It focuses on the interaction between people and the AI systems and Robotics they use. Designed to be accessible for a broad audience, reading this book does not require prerequisite technical, legal or philosophical expertise. Throughout, the authors use examples to illustrate the issues at hand and conclude the book with a discussion on the application areas of AI and Robotics, in particular autonomous vehicles, automatic weapon systems and biased algorithms. A list of questions and further readings is also included for students willing to explore the topic further.
Status Update
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Author : Alice E. Marwick
language : en
Publisher: Yale University Press
Release Date : 2013-11-26
Status Update written by Alice E. Marwick and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Social Science categories.
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
Hybrid Workplace The Insights You Need From Harvard Business Review
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Author : Harvard Business Review
language : en
Publisher: Harvard Business Press
Release Date : 2022-03-15
Hybrid Workplace The Insights You Need From Harvard Business Review written by Harvard Business Review and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-15 with Business & Economics categories.
Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Wipo Technology Trends 2019 Artificial Intelligence
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Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2019-01-21
Wipo Technology Trends 2019 Artificial Intelligence written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-21 with Law categories.
The first report in a new flagship series, WIPO Technology Trends, aims to shed light on the trends in innovation in artificial intelligence since the field first developed in the 1950s.
The Feeling Economy
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Author : Roland T. Rust
language : en
Publisher: Springer Nature
Release Date : 2021-01-19
The Feeling Economy written by Roland T. Rust and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-19 with Business & Economics categories.
As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ adaptation to these changes, the ways in which managers can change the nature of jobs in light of AI developments, and the potential for humans and AI to continue working together. The book argues that AI is rapidly assuming a larger share of thinking tasks, leaving human intelligence to focus on feeling. The result is the “Feeling Economy,” in which both employees and consumers emphasize feeling to an unprecedented extent, with thinking tasks largely delegated to AI. The book shows both theoretical and empirical evidence that this shift is well underway. Further, it explores the effect of the Feeling Economy on our everyday lives in the areas such as shopping, politics, and education. Specifically, it argues that in this new economy, through empathy and people skills, women may gain an unprecedented degree of power and influence. This book will appeal to readers across disciplines interested in understanding the impact of AI on business and our daily lives. It represents a bold, potentially controversial attempt to gauge the direction in which society is heading.
The Oxford Handbook Of Ethics Of Ai
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Author : Markus D. Dubber
language : en
Publisher: Oxford University Press
Release Date : 2020-06-30
The Oxford Handbook Of Ethics Of Ai written by Markus D. Dubber and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Law categories.
This volume tackles a quickly-evolving field of inquiry, mapping the existing discourse as part of a general attempt to place current developments in historical context; at the same time, breaking new ground in taking on novel subjects and pursuing fresh approaches. The term "A.I." is used to refer to a broad range of phenomena, from machine learning and data mining to artificial general intelligence. The recent advent of more sophisticated AI systems, which function with partial or full autonomy and are capable of tasks which require learning and 'intelligence', presents difficult ethical questions, and has drawn concerns from many quarters about individual and societal welfare, democratic decision-making, moral agency, and the prevention of harm. This work ranges from explorations of normative constraints on specific applications of machine learning algorithms today-in everyday medical practice, for instance-to reflections on the (potential) status of AI as a form of consciousness with attendant rights and duties and, more generally still, on the conceptual terms and frameworks necessarily to understand tasks requiring intelligence, whether "human" or "A.I."
The Luxury Strategy
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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-09-03
The Luxury Strategy written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-03 with Business & Economics categories.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Artificial Intelligence In Society
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-06-11
Artificial Intelligence In Society written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with categories.
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.