Brand Shastra
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Brand Shastra
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Author : Mainak Dhar
language : en
Publisher: Penguin UK
Release Date : 2016-06-15
Brand Shastra written by Mainak Dhar and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-15 with Literary Collections categories.
What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.
Brand Shastra Instability And Resilience
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Author : Mainak Dhar
language : en
Publisher:
Release Date : 2016-06-01
Brand Shastra Instability And Resilience written by Mainak Dhar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with categories.
9 Brand Shaastras
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Author : Jagdeep Kapoor
language : en
Publisher: SAGE
Release Date : 2004-08-15
9 Brand Shaastras written by Jagdeep Kapoor and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-15 with Business & Economics categories.
`Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need Shaastra`, which is the genesis of every product, Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy (or the `Heed Shaastra`) and brand market share growth strategy (or `the Breed Shaastra`). Through a stepwise presentation of these concepts, Jagdeep Kapoor maps the entire journey of any brand from inception to success!/-//-/Simple and direct, 9 Brand Shaastras distils decades of brand building experience into an easy to read book which every marketing person must have. Numerous real life examples, combined with the author`s vast experience, will give the reader a strong grounding in the fundamentals of brand building.
Launch To Legacy A Comprehensive Guide To Entrepreneurial Success
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Author : Vinay Rajagopal Iyer
language : en
Publisher: Blue Rose Publishers
Release Date : 2024-03-08
Launch To Legacy A Comprehensive Guide To Entrepreneurial Success written by Vinay Rajagopal Iyer and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-08 with Self-Help categories.
You Too Can Be A Brand
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Author : PKD Nambiar
language : en
Publisher: Indus Scrolls Press
Release Date : 2022-11-17
You Too Can Be A Brand written by PKD Nambiar and has been published by Indus Scrolls Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-17 with Self-Help categories.
“You, Too, can be a Brand by PKD Nambiar is a useful guide to those seeking to create or strengthen a personal brand,” writes Shashi Tharoor. Written in a lucid and interesting way, the book treats the subject in an attractive manner bereft of jargon. A self-taught brand builder, Nambiar helps scores of corporates shape their strategies to emerge as formidable brands. His experience as an advertising professional has also sharpened his insights and understanding of the requirements of today’s consumer
Guide For Nift Nid Iift 2022
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Author : Aarif
language : en
Publisher: Arihant Publications India limited
Release Date : 2021-06-18
Guide For Nift Nid Iift 2022 written by Aarif and has been published by Arihant Publications India limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-18 with categories.
1. This book is the ultimate guide for the fashion entrances 2. The guide is divided into 7 main sections 3. Complete theory has been synced with the syllabus 4. For section practice 2 Sections Tests are given in each 5. MCQs, Crack Sets and Previous Solved Papers for complete practice 6. Detailed Solutions of Solved paper 2021 & Crack Sets also have been provided. The best thing about fashion is that it ‘changes’. Miuccia Prada once said, “What you wear is how you represent yourself to the world. Fashion is instant language.” the top institutions like; NID, NIFT and IIFT conduct their own entrance exam to provide good and flourishing careers in the field of fashion. Get yourself prepared with “The Ultimate Guide for NIFT, NID, IIFT Entrance Examination 2022” that leads on the path of fashion and covering almost every institution entrance test syllabus. It carries complete study material that covers for both graduate and postgraduate entrance. Entire syllabus of the book has been categorized in 7 majors and sub categorized into chapters for complete learning. For good grasping of concepts, each chapter has been well explained & elaborated in a student friendly manner. At the end of every section 2 Section Tests are given for quick revision of subjects and ample number of MCQs are provided for complete practice. Last but not the least, well detailed Solved Paper of 2021& 3 Crack Sets are given to analyze the paper pattern. TOC NIFT Solved Paper (2021 – 2015), Numerical Ability, English Language and Comprehension, Reasoning and Logical Deduction, General Awareness, Case Studies and Caselets, Creative Ability, Group Discussion & Personal Interview, Crack Sets (1-3), Answer to Sections Test and Crack Sets (1-3)
Guide For Nift Nid Iift 2021
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Author : Arihant Experts
language : en
Publisher: Arihant Publications India limited
Release Date : 2020-04-26
Guide For Nift Nid Iift 2021 written by Arihant Experts and has been published by Arihant Publications India limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-26 with categories.
One certain thing in the fashion world is change. Fashion is a language which tells a story about the person who wears it. Katherine Hamnett, a Top British Fashion designer describes fashion as “Clothes create a wordless means of communication that we all understand”. Some of the top Institution like NIFT, NID and IIFT conduct their respective entrance exams to provide lucrative and flourishing careers in fashion designing. The Ultimate Guide for NIFT/ NID/ IIFT leads you to the path of fashion and its design, comprehensively covering all the syllabus of almost all the universities and Institutions which are offering the bachelors and masters courses in Fashion Designing. The book carries complete study material that covers both Undergraduate and Postgraduate entrance examinations. It has been divided into Seven Sections which are further divided into chapter as per the syllabi and exam pattern. The explanation of each section has well elaborated leave no stones untouched in a lucid manner. After each section 2 Sections Tests provided for the quick revision of the concepts, ample number of MCQs have been provided and for the complete practice 3 Practice Sets have been provided at the end of the book, Detailed Solved Paper 2020 have been provided to give hint to the level and types of questions they come in the exams.
Art 2 Start
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Author : Sandeep Mehndiratta
language : en
Publisher: Notion Press
Release Date : 2021-05-14
Art 2 Start written by Sandeep Mehndiratta and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-14 with Business & Economics categories.
For Challengers who wish to generate Ideas that sell & take them to the finishing line. They start with seeking an answer to: a. I want to start, but what, how, and where to start? b. I already have an idea, how can I build conviction and a business model? c. I am a professional in a job, can an entrepreneurial mindset help me? d. I am in the middle of my career, can I start something now? “Entrepreneur”, the word itself is so inspiring and captivating that we fall in love for being one. You are driven by a dream to do something transformational. The book reveals the path to get there through start-up Shastra, which has 15 sutras, and the key being: a. Idea generation: Ideas that sell b. Fishing the Niche c. Value proposition d. Designing differentiation e. Business Modelling, and more Every chapter moves like a story and ends with actionable takeaways. Even a professional in a job can do wonders if thinks with an entrepreneurial mindset. You can be an Entrepreneur WITHOUT leaving your job. The book includes: a. Start-up Shastra: 15 Sutras b. 100 trending start-ups in 10 categories c. Winning business models d. Innovative techniques e. Actionable takeaways f. Anecdotes & inspiring stories g. FREE E-book on 7 STEPS STARTUP SYSTEM h. FREE Workshop on OUT OF THE BOX THINKING
The Dharam Shastra
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Author :
language : en
Publisher:
Release Date : 1979
The Dharam Shastra written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Hindu law categories.
The Brand Mindset Five Essential Strategies For Building Brand Advantage Throughout Your Company
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Author : Duane Knapp
language : en
Publisher: McGraw Hill Professional
Release Date : 1999-11-01
The Brand Mindset Five Essential Strategies For Building Brand Advantage Throughout Your Company written by Duane Knapp and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-01 with Business & Economics categories.
How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." he shows how the very best practitioners - contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others - shrewdly develop and maintain their brands even in the face of ferocious competition. Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.
