Brand Storiverso
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Brand Storiverso
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Author : Andrea Fontana
language : it
Publisher: ROI Edizioni
Release Date : 2023-10-11T00:00:00+02:00
Brand Storiverso written by Andrea Fontana and has been published by ROI Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-11T00:00:00+02:00 with Business & Economics categories.
Nell’era della comunicazione onnipervasiva siamo ciò che raccontiamo. Non importa che la nostra voce sia quella di un brand, di una istituzione o di una singola persona. Noi siamo una storia, anzi, un universo di storie! In Brand storiverso Andrea Fontana, il pioniere dello storytelling d’impresa in Italia, analizza le trasformazioni della comunicazione e identifica i modi più attuali di raccontare e raccontarsi come brand e professionisti. Per generare percezioni positive, una migliore reputazione, una più solida consapevolezza e un maggior coinvolgimento emotivo, oggi occorre creare storiversi: universi narrativi con valori, personaggi, prese di posizione, ambientazioni, emozioni mirate, in cui si fondano in maniera coerente tutte le sfaccettature della nostra identità. Ma, attenzione, dobbiamo saperlo fare bene, altrimenti perderemo la fiducia del pubblico e non potremo creare valore.
Radical Uncertainty Decision Making Beyond The Numbers
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Author : John Kay
language : en
Publisher: W. W. Norton & Company
Release Date : 2020-03-17
Radical Uncertainty Decision Making Beyond The Numbers written by John Kay and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
Much economic advice is bogus quantification, warn two leading experts in this essential book, now with a preface on COVID-19. Invented numbers offer a false sense of security; we need instead robust narratives that give us the confidence to manage uncertainty. “An elegant and careful guide to thinking about personal and social economics, especially in a time of uncertainty. The timing is impeccable." — Christine Kenneally, New York Times Book Review Some uncertainties are resolvable. The insurance industry’s actuarial tables and the gambler’s roulette wheel both yield to the tools of probability theory. Most situations in life, however, involve a deeper kind of uncertainty, a radical uncertainty for which historical data provide no useful guidance to future outcomes. Radical uncertainty concerns events whose determinants are insufficiently understood for probabilities to be known or forecasting possible. Before President Barack Obama made the fateful decision to send in the Navy Seals, his advisers offered him wildly divergent estimates of the odds that Osama bin Laden would be in the Abbottabad compound. In 2000, no one—not least Steve Jobs—knew what a smartphone was; how could anyone have predicted how many would be sold in 2020? And financial advisers who confidently provide the information required in the standard retirement planning package—what will interest rates, the cost of living, and your state of health be in 2050?—demonstrate only that their advice is worthless. The limits of certainty demonstrate the power of human judgment over artificial intelligence. In most critical decisions there can be no forecasts or probability distributions on which we might sensibly rely. Instead of inventing numbers to fill the gaps in our knowledge, we should adopt business, political, and personal strategies that will be robust to alternative futures and resilient to unpredictable events. Within the security of such a robust and resilient reference narrative, uncertainty can be embraced, because it is the source of creativity, excitement, and profit.
Everything Is Figureoutable
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Author : Marie Forleo
language : en
Publisher: Penguin UK
Release Date : 2019-09-12
Everything Is Figureoutable written by Marie Forleo and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-12 with Self-Help categories.
***INSTANT #1 NEW YORK TIMES BESTSELLER 2019*** 'Fast-paced, generous, wise, raw, funny, practical and helpful' Glennon Doyle, author of Untamed 'Millions of young women look to Marie Forleo as their inspiration for empowerment and achievement' Oprah Winfrey 'Reading these pages I experienced the sensation of limitless possibility. This book will change lives' Elizabeth Gilbert Do you ever have trouble finishing what you start? Do amazing ideas come to you all the time but after the initial excitement wanes you struggle to follow through? If you're creative and ambitious, the answer is likely yes. The problem isn't you. It's not that you're not hardworking, intelligent or deserving, but that you haven't yet installed the one key belief that will change everything: Everything is figureoutable. Whether you want to leave a dead-end job, heal a relationship, grow a business, master your money, or just find two free hours in your day, Everything is Figureoutable will train your brain to think more positively and help you break down any dream into manageable steps. Inside you'll learn: - How to deal with criticism and imposter syndrome - Why it's crucial that you strive for progress not perfection - How to bounce back from failure - How to overcome a lack of time and money You'll also hear triumphant stories of everyday people using the everything is figureoutable philosophy to transform their life. Everything is figureoutable is more than just a fun phrase to say. It's a practical, actionable discipline. And it's about to make you unstoppable! 'Smart, funny, and as brilliant as it is straightforward. LOVED it!' Brené Brown 'This book delivers a knockout punch to whatever is holding you back' Cheryl Strayed
The Algorithmic Leader
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Author : Mike Walsh
language : en
Publisher: Page Two
Release Date : 2019-03-12
The Algorithmic Leader written by Mike Walsh and has been published by Page Two this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-12 with Business & Economics categories.
The greatest threat we face is not robots replacing us, but our reluctance to reinvent ourselves. We live in an age of wonder: cars that drive themselves, devices that anticipate our needs, and robots capable of everything from advanced manufacturing to complex surgery. Automation, algorithms, and AI will transform every facet of daily life, but are we prepared for what that means for the future of work, leadership, and creativity? While many already fear that robots will take their jobs, rapid advancements in machine intelligence raise a far more important question: what is the true potential of human intelligence in the twenty-first century? Futurist and global nomad Mike Walsh has synthesized years of research and interviews with some of the world's top business leaders, AI pioneers and data scientists into a set of 10 principles about what it takes to succeed in the algorithmic age. Across disparate cultures, industries, and timescales, Walsh brings to life the history and future of ideas like probabilistic thinking, machine learning, digital ethics, disruptive innovation, and de-centralized organizations as a foundation for a radically new approach to making decisions, solving problems, and leading people. The Algorithmic Leader offers a hopeful and practical guide for leaders of all types, and organizations of all sizes, to survive and thrive in this era of unprecedented change. By applying Walsh's 10 core principles, readers will be able to design their own journey of personal transformation, harness the power of algorithms, and chart a clear path ahead--for their company, their team, and themselves.
The Diversity Bonus
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Author : Scott E. Page
language : en
Publisher: Princeton University Press
Release Date : 2019-03-26
The Diversity Bonus written by Scott E. Page and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Business & Economics categories.
A book about how businesses and other organizations can improve their performance by tapping the power of differences in how people think. What if workforce diversity is more than simply the right thing to do? What if it can also improve the bottom line? Because it can. The autuor presents overwhelming evidence: teams that include different kinds of thinkers outperform homogenous groups on complex tasks, producing what he calls diversity bonuses. These bonuses include improved problem solving, increased innovation, and more accurate predictions - all of which lead to better results. Drawing on research in economics, psychology, computer science, and many other fields, the book also tells the stories of businesses and organizations that have tapped the power of diversity to solve complex problems. The result changes the way we think about diversity at work-and far beyond
Backstage Leadership
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Author : Charles Galunic
language : en
Publisher: Springer Nature
Release Date : 2020-06-10
Backstage Leadership written by Charles Galunic and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-10 with Business & Economics categories.
Most of us would recognize a star leader by their charisma, emotional intelligence and public communication prowess. What is truly impressive but often overlooked is the silent work of leadership that garners real results. Exercising influence in a complex and global organization – whilst also shaping and executing strategies across borders in a disruptive age – is the true mark of success as a leader. Backstage Leadership takes a comprehensive look at the background processes that leaders must master in order to shape the culture, direction and capability of a successful company. With an emphasis on strategy, the author provides an integrated toolkit for developing your knowledge and skills as a 'backstage leader.' You will learn how to: Mobilize people towards new strategic directions Scan your business environment for threats and disruptive forces Diagnose and help to shape the culture of your organization Develop talent and capabilities towards a specific goal. Focusing on the key and consistent underlying processes of leadership, this book is essential reading for managers who wish to bring focus and coherence to their leadership role and integrate themselves within the engine of the organization.
Eat Sleep Innovate
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Author : Scott D. Anthony
language : en
Publisher: Harvard Business Press
Release Date : 2020-10-20
Eat Sleep Innovate written by Scott D. Anthony and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with Business & Economics categories.
From the author of The Little Black Book of Innovation, a new guide for using the power of habit to build a culture of innovation Leaders have experimented with open innovation programs, corporate accelerators, venture capital arms, skunkworks, and innovation contests. They've trekked to Silicon Valley, Shenzhen, and Tel Aviv to learn from today's hottest, most successful tech companies. Yet most would admit they've failed to create truly innovative cultures. There's a better way. And it all starts with the power of habit. In Eat, Sleep, Innovate, innovation expert Scott Anthony and his impressive team of coauthors use groundbreaking research in behavioral science to provide a first-of-its-kind playbook for empowering individuals and teams to be their most curious and creative—every single day. Throughout the book, the authors reveal a collection of BEANs—behavior enablers, artifacts, and nudges—they've collected from workplaces across the globe that will unleash the natural innovator inside everyone. In addition to case studies of "normal organizations doing extraordinary things," they provide readers with the tools to create their own hacks and habits, which they can then use to build and sustain their own models of a culture of innovation. Fun, lively, and utterly unique, Eat, Sleep, Innovate is the book you need to make innovation a natural and habitual act within your team or organization.
Eurotragedy
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Author : Ashoka Mody
language : en
Publisher: Oxford University Press
Release Date : 2018
Eurotragedy written by Ashoka Mody and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with BUSINESS & ECONOMICS categories.
EuroTragedy is an incisive exploration of the tragedy of how the European push for integration was based on illusions and delusions pursued in the face of warnings that the pursuit of unity was based on weak foundations.
Customer Centricity
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Author : Peter Fader
language : en
Publisher:
Release Date : 2012
Customer Centricity written by Peter Fader and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business planning categories.
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Creating A Brand Identity A Guide For Designers
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Author : Catharine Slade-Brooking
language : en
Publisher: Hachette UK
Release Date : 2016-01-18
Creating A Brand Identity A Guide For Designers written by Catharine Slade-Brooking and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Design categories.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.