Branded Content La Nuova Frontiera Della Comunicazione D Impresa
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Branded Content La Nuova Frontiera Della Comunicazione D Impresa
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Author : Paolo Bonsignore
language : it
Publisher: FrancoAngeli
Release Date : 2014-06-13T00:00:00+02:00
Branded Content La Nuova Frontiera Della Comunicazione D Impresa written by Paolo Bonsignore and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-13T00:00:00+02:00 with Business & Economics categories.
640.10
Branded Content And Entertainment In Advertising
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Author : María Rodríguez-Rabadán Benito
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-23
Branded Content And Entertainment In Advertising written by María Rodríguez-Rabadán Benito and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-23 with Business & Economics categories.
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Branded Entertainment
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Author : Elena Grinta
language : it
Publisher: FrancoAngeli
Release Date : 2017-06-13T00:00:00+02:00
Branded Entertainment written by Elena Grinta and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-13T00:00:00+02:00 with Business & Economics categories.
270.3
Progetti Di Brand Marketing Communication
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Author : Emanuele Invernizzi
language : it
Publisher: FrancoAngeli
Release Date : 2017-01-10T00:00:00+01:00
Progetti Di Brand Marketing Communication written by Emanuele Invernizzi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10T00:00:00+01:00 with Business & Economics categories.
244.1.76
Saddam Hussein S Ba Th Party
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Author : Joseph Sassoon
language : en
Publisher: Cambridge University Press
Release Date : 2012
Saddam Hussein S Ba Th Party written by Joseph Sassoon and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Biography & Autobiography categories.
A unique and revealing portrait of Saddam Hussein's Iraq which was every bit as authoritarian and brutal as Stalin's Russia or Mao's China.
The Global Merchants
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Author : Joseph Sassoon
language : en
Publisher: Penguin UK
Release Date : 2022-02-24
The Global Merchants written by Joseph Sassoon and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-24 with History categories.
The astonishing story of the Sassoons, one of the nineteenth century's preeminent commercial families and 'the Rothschilds of the East' The Sassoons were one of the great business dynasties of the nineteenth century, as eminent as traders as the Rothschilds were bankers. This book reveals the secrets behind the family's phenomenal success: how a handful of Jewish exiles from Ottoman Baghdad forged a mercantile juggernaut from their new home in colonial Bombay, the vast network of agents, informants and politicians they built, and the way they came to bridge East and West, culturally as well as commercially. As one competitor remarked, 'silver and gold, silks, gums and spices, opium and cotton, wool and wheat - whatever moves over sea or land feels the hand or bears the mark of Sassoon & Co.' Drawing for the first time on the vast family archives, Joseph Sassoon brings vividly to life a succession of remarkable characters. From a single generation: Flora, the first woman to steer a major global business, Siegfried, the poet, and Victor, the tycoon who drew the stars of Hollywood's silent era to his skyscraper in Shanghai. Through the lives these ambitious figures built for themselves in London, Bombay and beyond, the reader is drawn into a captivating world of politics and power, innovation and intrigue, high society and empire. The Global Merchants is thus at once an intimate portrait of a single family and a panorama of the hundred and thirty years of their prominence: from the Opium Wars and opening of China to the American Civil War, the establishment of the British Raj to India's independence. Together these give a fresh perspective on the evolution of one of the defining forces of their age and the present: globalization. The Sassoons were variously its agents, advocates and casualties, and watching them moving through the world, we perceive the making of our own.
Storytelling
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Author : Christian Salmon
language : en
Publisher: Verso Books
Release Date : 2017-01-31
Storytelling written by Christian Salmon and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Social Science categories.
Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
The Boundaries Of Europe
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Author : Pietro Rossi
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2015-04-24
The Boundaries Of Europe written by Pietro Rossi and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-24 with Political Science categories.
Europe’s boundaries have mainly been shaped by cultural, religious, and political conceptions rather than by geography. This volume of bilingual essays from renowned European scholars outlines the transformation of Europe’s boundaries from the fall of the ancient world to the age of decolonization, or the end of the explicit endeavor to “Europeanize” the world.From the decline of the Roman Empire to the polycentrism of today’s world, the essays span such aspects as the confrontation of Christian Europe with Islam and the changing role of the Mediterranean from “mare nostrum” to a frontier between nations. Scandinavia, eastern Europe and the Atlantic are also analyzed as boundaries in the context of exploration, migratory movements, cultural exchanges, and war. The Boundaries of Europe, edited by Pietro Rossi, is the first installment in the ALLEA book series Discourses on Intellectual Europe, which seeks to explore the question of an intrinsic or quintessential European identity in light of the rising skepticism towards Europe as an integrated cultural and intellectual region.
Trying For Peace
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Author : Joseph Sassoon
language : en
Publisher: iUniverse
Release Date : 2018-05-26
Trying For Peace written by Joseph Sassoon and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-26 with Social Science categories.
Trying for Peace: Self-Actualization and World Federalism is the third book in a trilogy on what the world needs to do to save a political system that could collapse at any moment. The first book, Self-Actualization: Theory and Technology, contained an entirely new discovery to explain how self-actualization is achieved. The second book, The Humanist Society, dealt with the social demands that are required to achieve self-actualization for the greatest number of people. This final book explains how to spread self-actualization worldwide by creating a new system derived from human nature and suited to it—one defined by the virtues of a humanist democracy, peace, and permanence. Taken as a whole, the trilogy contains a new theory of motivation in line with the work of Kurt Goldstein (1878–1965) and a new value system called the humanist code, which relies on the new theory of self-actualization by Goldstein. If you’d like to see a democratic world federalism that relies on a new theory of human motivation that includes the world as a whole—both human and nonhuman—then you’ll treasure the insights in this book.
The Sassoons
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Author : Joseph Sassoon
language : en
Publisher: Pantheon
Release Date : 2022-10-25
The Sassoons written by Joseph Sassoon and has been published by Pantheon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-25 with History categories.
A spectacular generational saga of the making (and undoing) of a family dynasty: the riveting untold story of the gilded Jewish Bagdadi Sassoons, who built a vast empire through global finance and trade—cotton, opium, shipping, banking—that reached across three continents and ultimately changed the destinies of nations. With full access to rare family photographs and archives. “Engaging...compelling...well-paced and supremely satisfying. ”—The New York Times They were one of the richest families in the world for two hundred years, from the 19th century to the 20th, and were known as ‘the Rothschilds of the East.’ Mesopotamian in origin, and for more than forty years the chief treasurers to the pashas of Baghdad and Basra, they were forced to flee to Bushir on the Persian Gulf; David Sassoon and sons starting over with nothing, and beginning to trade in India in cotton and opium. The Sassoons soon were building textile mills and factories, and setting up branches in shipping in China, and expanding beyond, to Japan, and further west, to Paris and London. They became members of British parliament; were knighted; and owned and edited Britain’s leading newspapers, including The Sunday Times and The Observer. And in 1887, the exalted dynasty of Sassoon joined forces with the banking empire of Rothschild and were soon joined by marriage, fusing together two of the biggest Jewish commerce and banking families in the world. Against the monumental canvas of two centuries of the Ottoman Empire and the changing face of the Far East, across Europe and Great Britain during the time of its farthest reach, Joseph Sassoon gives us a riveting generational saga of the making of this magnificent family dynasty.