Branded Faith
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Branded Faith
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Author : Rajkumar Dixit
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2010-06-07
Branded Faith written by Rajkumar Dixit and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-07 with Religion categories.
Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Branded Faith
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Author : Rajkumar Dixit
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2010-06-07
Branded Faith written by Rajkumar Dixit and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-07 with Religion categories.
Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Branding Faith
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Author : Phil Cooke
language : en
Publisher: ReadHowYouWant.com
Release Date : 2010-10
Branding Faith written by Phil Cooke and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Religion categories.
Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith; Why Some Ministries Impact Culture and Others Don't, he shares his road-tested strategies for using media and marketing to make your mark on people's minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry's strategies ablaze.
Brands Of Faith
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Author : Mara Einstein
language : en
Publisher: Routledge
Release Date : 2007-09-14
Brands Of Faith written by Mara Einstein and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-14 with Business & Economics categories.
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.
Branded
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Author : Tim Sinclair
language : en
Publisher: Kregel Publications
Release Date : 2011-06-27
Branded written by Tim Sinclair and has been published by Kregel Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-27 with Religion categories.
"Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everything to do with being personally branded by Christ."--From back cover
Your Godly Brand
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Author : Daniel L. Rhodes
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2022-12-28
Your Godly Brand written by Daniel L. Rhodes and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-28 with Religion categories.
Like Jesus, all the leading figures in the Bible--from Abraham and Ruth to Mary and Paul--reflect eight common attributes that inform how God followers today should lead their lives. These attributes, combined with a person's own core values, form his or her godly brand. Your Godly Brand shows how branding works to influence people, how biblical figures demonstrated their brand through their actions, and how readers can define their personal godly brand through a series of thought- and spirit-provoking exercises.
Branded
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Author : Katherine Turpin
language : en
Publisher:
Release Date : 2006
Branded written by Katherine Turpin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Christian life categories.
Branded, the second title in the Youth Ministry Alternatives series, addresses and examines three key elements: 1) the distortion of adolescent vocation in a consumer-focused culture; 2) the dream that adolescents would discover the freedom to live into a vocational path not dominated by consumer culture; and 3) an educational process of livening agency and imagination that would allow for such freedom of vocational development. Book jacket.
Consuming Faith
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Author : Tom Beaudoin
language : en
Publisher: Rowman & Littlefield
Release Date : 2007
Consuming Faith written by Tom Beaudoin and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Americans search for identity through a paradoxical pair of passions: spirituality and consumerism. On the one hand, we participate in religion or practice spirituality and on the other hand we are keen consumers. But, as Tom Beaudoin's Consuming Faith makes clear, if we truly seek to put our spirituality into practice, we must integrate who we are with what we buy. How are we linked to the rest of the world through our purchases? What does faith have to do with what we buy? With a new updated preface by the author, this paperback edition invites us to think about how our purchases affect who we are as individuals and as members of a global community.
Jesus Is The Anchor Of My Soul
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Author : Faith Branded
language : en
Publisher:
Release Date : 2019-06-05
Jesus Is The Anchor Of My Soul written by Faith Branded and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-05 with categories.
An inspirational Christian faith journal for journaling your thoughts. Jesus is the Anchor of my soul.
The Employer Brand
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Author : Helen Rosethorn
language : en
Publisher: CRC Press
Release Date : 2016-03-23
The Employer Brand written by Helen Rosethorn and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-23 with Business & Economics categories.
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.