Branding 101
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Branding 101
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Author : Nate Everett
language : en
Publisher: Street Smart Publishing
Release Date : 2024-03-22
Branding 101 written by Nate Everett and has been published by Street Smart Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-22 with Business & Economics categories.
“Branding 101" is your essential handbook for mastering the art and science of branding. Whether you're a business owner, marketer, or aspiring entrepreneur, this comprehensive guide provides a step-by-step roadmap to building a strong and memorable brand. From understanding the core concepts of branding and crafting a compelling brand identity to implementing effective branding strategies and navigating the ever-changing landscape of digital marketing, this book covers everything you need to know to establish a successful brand presence. Packed with practical tips, real-world examples, and actionable insights, "Branding 101" is your go-to resource for creating a brand that stands out, resonates with your target audience, and drives long-term growth and success.
Small Business Branding 101
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Author : Bianca van der Meulen
language : en
Publisher:
Release Date : 2019-06-12
Small Business Branding 101 written by Bianca van der Meulen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with categories.
Small Business Branding 101 is a hands-on crash course for entrepreneurs. Learn a proven, step-by-step process for building an irresistible brand identity.YOU ALREADY HAVE A BRAND......and it impacts every part of your business, for better or for worse. While smart tactics boost your business temporarily, marketing becomes exhausting without a strong brand at its core. But what exactly is a strong brand? And how do you create one with limited money and time?TELL YOUR STORY, NAME YOUR SUPERPOWERSWhen you started your entrepreneurial journey, you were confident that you had something special to offer the world. But somewhere along the way, it's easy to get lost in the beautiful chaos of growing a business. Well-meaning advisors, marketing gurus, and professional creatives just seem to add to the confusion.It's time to take a step back, reconnect with what matters, and decide what your business is really about. This is the core of branding--and it doesn't require an MBA or degree in design. Learn how to build a more relevant, unique, and authentic brand identity by answering four questions:WHO: Who is going to fall in love with your brand?WHY: Why does your business exist?WHAT: What are your superpowers?HOW: How does your brand look and sound?BECOME THE EXPERT ON YOUR BRANDSmall Business Branding 101 is an introduction to the efficient, emotionally intelligent process that branding agency Sunbird Creative has used to boost over 100 small business brands. Learn from real-life examples, jargon-free explanations, and step-by-step exercises. Walk away with your own Brand Canvas, a one-page tool for capturing the essence of your brand identity and getting on the same page with partners, employees, and freelance creatives.
Personal Branding 101
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Author : Desmond Jones
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-10-26
Personal Branding 101 written by Desmond Jones and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with categories.
Learn How to Promote YOUPersonal branding is defined as the process that people use to market themselves along with their skills and careers as a brand by itself. Today's personal branding concept revolves around "packaging yourself" suitably to meet and exceed the expectations of your target audience. While some of us are building personal brands unintentionally, some of us are doing it with a sense of purpose and with set goal(s) in mind. This book is aimed at helping the newcomer with understanding the art of personal branding. There is very little doubt in my mind that you already have a digital footprint in the world of personal branding. This could be either through your FB, Twitter, and other such social media profiles.In this book, I hope to guide you build yourself an awesome personal brand that makes people want to have a second look.Here Is A Preview Of What You'll Learn... How to Create and Maintain your Personal Brand How to Identify Your Target Audience How to Build Great Online Assets Tags: Personal Branding, Marketing Yourself, Marketing, Self Marketing, Brand Strategy, Brand Marketing
Trump University Branding 101
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Author : Donald Sexton
language : en
Publisher: John Wiley and Sons
Release Date : 2009-03-23
Trump University Branding 101 written by Donald Sexton and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-23 with Business & Economics categories.
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business
Personal Branding 101
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Author : Katy Goshtasbi
language : en
Publisher:
Release Date : 2013-11-04
Personal Branding 101 written by Katy Goshtasbi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-04 with categories.
Branding 101
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Author : Lloyd Corder
language : en
Publisher: CreateSpace
Release Date : 2014-08-25
Branding 101 written by Lloyd Corder and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with categories.
To give companies a competitive edge, marketers created branding and have started to figure out how, when and where to use assorted techniques that take relatively minor and sometimes insignificant differences between products, services or ideas and magnify those differences in such a way that someone else is willing to select and pay more for the branded item over the non-branded one. To complicate matters even further, you used to be able to establish national and global brands relatively systematically through big media buys in traditional channels, like TV, radio and newspapers. Now, the media and marketing channels have become so fragmented that building a brand has become perhaps more of an "art" than a "science." This book explores the concept of brand strategy...what it is, how to assess it with marketing research, how to us positioning techniques, how to expand your marketing mix and how to track your marketing ROI results.
Advertising Branding Marketing 101
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Author : Dixie Maria Carlton
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-04-19
Advertising Branding Marketing 101 written by Dixie Maria Carlton and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-19 with Advertising categories.
The Small Business Owners Guide to Understanding Marketing Jargon for More Effective Results. When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:* Identifying Your Target Markets* Marketing and Brand Planning* Media and Promotions* Websites and Social Media* Customer Service Essentials* Gaining Repeat and New Business* Building Your Reputation Through Public RelationsThis book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. When you understand 'how it works' you get a lot more punch out of your advertising and marketing campaigns. Bonus tools and templates included. If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries. Contents: Foreword 1 - Marketing Basics 2 - Understanding Who You Are and Who Your Customers Are 3 - Positioning Your Business 4 - The Importance of Having a Great Customer Service Plan 5 - Gaining Market Share, Increasing Business Turnover and Maximising Profitability 6 - Networking 7 - Branding = Projecting an Image 8 - Promotions 9 - Media Options PRINT MEDIA ELECTRONIC MEDIA ONLINE MEDIA 10 - Building a Strong Reputation 11 - Websites and Social Media Marketing Tools 12 - Planning is the Key to your Marketing Success Summary TEMPLATES AND FORMS/Bonus Content Author Q&A Q: Why did you write this book?A: Because as a small business owner, marketing specialist and consultant, these are the things that I keep repeating to my clients. Getting the basics right and a general understanding of the role tha marketing, branding, and advertising all play together to create success in any business is often overlooked and it's an expensive oversight. Q: Do you cover anything about online and social media marketing in this book?A: Yes, a lot really, but not How to advertise on Facebook or anything so indepth. More about getting your brand and marketing strategy sorted so that what you do either ON or OFF line is more effective. That's the key to successful marketing on ANY platform. Q: Finally, what sort of templates and resources does the book have for readers?A: Things to help plan, measure, and manage your advertising. Your branding checklists and social media checklists are also made available on the linked website page. These are essential tools I've developed over nearly 20 years of business and marketing coaching and consulting for clients who have achieved some outstanding results. Bonus tools and templates included.Warning: This is the BASIC's of marketing - if you're already 'pretty good at this', then maybe this book is not for you. But if you're starting out trying to understand marketing at beginner's level then this is the FIRST book you should read to help everything else make sense!
Trump University Marketing 101
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Author : Don Sexton
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-12
Trump University Marketing 101 written by Don Sexton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-12 with Business & Economics categories.
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more!
Trump University Marketing 101
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Author : Don Sexton
language : en
Publisher: John Wiley & Sons
Release Date : 2006-06-27
Trump University Marketing 101 written by Don Sexton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-27 with Business & Economics categories.
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
Shopper Marketing 101
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Author : Nitish Rai Gupta
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-04-30
Shopper Marketing 101 written by Nitish Rai Gupta and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How important are 'channels' and 'retailers' in your brand's success? What is the science behind winning with shoppers and retailers? Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such that you not only partner with the retail channel but also effectively win with the shopper. There are a plethora of books on marketing and branding today. However, there are not many books that can help your brand win in the retail space. This has become especially important today as retailers (brick and mortar as well as click and mortar) now have become powerful intermediaries and play a critical role in ensuring that your brand reaches its intended consumers via their shoppers. This book leverages real world examples and experiences to help you understand the basics of shopper marketing.
