Branding Bali Dan Budaya Populernya
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Branding Bali Dan Budaya Populernya
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Author : Dr. I Made Marthana Yusa, S.Ds., M.Ds.
language : id
Publisher: SIDYANUSA
Release Date : 2024-06-27
Branding Bali Dan Budaya Populernya written by Dr. I Made Marthana Yusa, S.Ds., M.Ds. and has been published by SIDYANUSA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-27 with Art categories.
Buku ini adalah karya kolaboratif yang mencakup berbagai aspek branding Bali, mulai dari sejarah hingga dampaknya terhadap budaya dan pariwisata. Berbagai perspektif dari para penulis yang berdedikasi, buku ini menawarkan pandangan yang mendalam dan beragam tentang bagaimana branding telah membentuk dan akan terus membentuk Bali. Sejarah Branding Bali membuka buku ini dengan memberikan konteks historis tentang bagaimana branding Bali berkembang seiring waktu. Ini adalah titik awal yang penting untuk memahami branding Bali saat ini dan bagaimana branding tersebut mempengaruhi berbagai aspek kehidupan di Bali. Atraksi Wisata Bali dan Budaya Populer Bali membahas bagaimana branding mempengaruhi dan dipengaruhi oleh atraksi wisata dan budaya populer di Bali. Menunjukkan bagaimana branding dapat meningkatkan daya tarik wisata dan bagaimana budaya populer dapat digunakan untuk memperkuat branding. Sebuah Tinjauan Budaya Populer dan Branding Bali memberikan ulasan mendalam tentang branding Bali serta bagaimana branding tersebut saling mempengaruhi. oleh budaya populer. Menunjukkan bagaimana branding dan budaya populer saling berinteraksi dan bagaimana interaksi tersebut mempengaruhi persepsi orang tentang Bali. Keunikan Budaya Bali dalam Branding dan Melibatkan Masyarakat Lokal dalam Branding Bali mengungkapkan bagaimana keunikan budaya Bali serta partisipasi masyarakat lokal dapat digunakan untuk memperkuat branding. Mereka menunjukkan bagaimana branding yang efektif dapat mencerminkan keunikan budaya lokal dan bagaimana melibatkan masyarakat lokal dapat membuat branding lebih otentik dan berkesan. Branding Bali Era Digital, Pengaruh Pariwisata terhadap Budaya Bali, dan Branding Bali pada era perkembangan teknologi: Mewujudkan Pariwisata yang Berkelanjutan membahas bagaimana teknologi digital, pariwisata, dan keberlanjutan mempengaruhi branding Bali. Mereka menunjukkan bagaimana branding dapat disesuaikan dengan era digital, bagaimana pariwisata dapat mempengaruhi budaya lokal, dan bagaimana branding dapat digunakan untuk mendorong pariwisata yang berkelanjutan. Branding Kuliner Bali, Branding Produk Kerajinan Bali, Festival dan Event Budaya Bali sebagai Alat Branding, dan Branding Animasi Bali membahas bagaimana berbagai aspek kehidupan di Bali, seperti kuliner, kerajinan, festival, dan animasi, dapat digunakan untuk memperkuat branding. Mereka menunjukkan bagaimana branding dapat mencerminkan dan mempromosikan kekayaan budaya Bali. Branding Bali: Menuju Masa Depan sebagai penutup buku ini dengan membahas bagaimana branding Bali dapat berkembang kedepannya. Memberikan pandangan tentang bagaimana branding dapat terus mempengaruhi dan membentuk Bali. Kami berharap bahwa buku ini tidak hanya akan memberikan pemahaman yang lebih baik tentang branding Bali, tetapi juga akan menginspirasi pembaca untuk melihat Bali dalam cahaya baru dan menghargai keunikan dan keindahan yang ditawarkannya. Selamat membaca dan mengarungi dunia branding khususnya tentang eksistensi branding Bali beserta budaya populernya
Heirs To World Culture
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Author : M.H.T. Sutedja-LIem
language : en
Publisher: BRILL
Release Date : 2012-01-01
Heirs To World Culture written by M.H.T. Sutedja-LIem and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with History categories.
This volume brings together new scholarship by Indonesian and non-Indonesian scholars on Indonesia’s cultural history from 1950-1965. During the new nation’s first decade and a half, Indonesia’s links with the world and its sense of nationhood were vigorously negotiated on the cultural front. Indonesia used cultural networks of the time, including those of the Cold War, to announce itself on the world stage. International links, post-colonial aspirations and nationalistic fervour interacted to produce a thriving cultural and intellectual life at home. Essays discuss the exchange of artists, intellectuals, writing and ideas between Indonesia and various countries; the development of cultural networks; and ways these networks interacted with and influenced cultural expression and discourse in Indonesia. With contributions by Keith Foulcher, Liesbeth Dolk, Hairus Salim HS, Tony Day, Budiawan, Maya H.T. Liem, Jennifer Lindsay, Els Bogaerts, Melani Budianta, Choirotun Chisaan, I Nyoman Darma Putra, Barbara Hatley, Marije Plomp, Irawati Durban Ardjo, Rhoma Dwi Aria Yuliantri and Michael Bodden.
How To Brand Nations Cities And Destinations
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Author : T. Moilanen
language : en
Publisher: Springer
Release Date : 2008-12-14
How To Brand Nations Cities And Destinations written by T. Moilanen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-14 with Business & Economics categories.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Bali A Paradise Created
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Author : Adrian Vickers
language : en
Publisher: Tuttle Publishing
Release Date : 2013-08-13
Bali A Paradise Created written by Adrian Vickers and has been published by Tuttle Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Travel categories.
The Island of Bali—a true paradise is explored in this classic travelogue. From the artists and writers of the 1930s to the Eat, Pray, Love tours so popular today, Bali has drawn hoards of foreign visitors and transplants to its shores. What makes Bali so special, and how has it managed to preserve its identity despite a century of intense pressure from the outside world? Bali: A Paradise Created bridges the gap between scholarly works and more popular travel accounts. It offers an accessible history of this fascinating island and an anthropological study not only of the Balinese, but of the paradise–seekers from all parts of the world who have traveled to Bali in ever–increasing numbers over the decades. This Bali travelogue shows how Balinese culture has pervaded western film, art, literature and music so that even those who've never been there have enjoyed a glimpse of paradise. This authoritative, much–cited work is now updated with new photos and illustrations, a new introduction, and new text covering the past twenty years.
Encyclopedia Of Media And Communication
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Author : Marcel Danesi
language : en
Publisher: University of Toronto Press
Release Date : 2013-06-17
Encyclopedia Of Media And Communication written by Marcel Danesi and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Social Science categories.
The first comprehensive encyclopedia for the growing fields of media and communication studies, the Encyclopedia of Media and Communication is an essential resource for beginners and seasoned academics alike. Contributions from over fifty experts and practitioners provide an accessible introduction to these disciplines' most important concepts, figures, and schools of thought – from Jean Baudrillard to Tim Berners Lee, and podcasting to Peircean semiotics. Detailed and up-to-date, the Encyclopedia of Media and Communication synthesizes a wide array of works and perspectives on the making of meaning. The appendix includes timelines covering the whole historical record for each medium, from either antiquity or their inception to the present day. Each entry also features a bibliography linking readers to relevant resources for further reading. The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.
The Korean Popular Culture Reader
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Author : Kyung Hyun Kim
language : en
Publisher: Duke University Press
Release Date : 2014-03-07
The Korean Popular Culture Reader written by Kyung Hyun Kim and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Social Science categories.
Over the past decade, Korean popular culture has become a global phenomenon. The "Korean Wave" of music, film, television, sports, and cuisine generates significant revenues and cultural pride in South Korea. The Korean Popular Culture Reader provides a timely and essential foundation for the study of "K-pop," relating the contemporary cultural landscape to its historical roots. The essays in this collection reveal the intimate connections of Korean popular culture, or hallyu, to the peninsula's colonial and postcolonial histories, to the nationalist projects of the military dictatorship, and to the neoliberalism of twenty-first-century South Korea. Combining translations of seminal essays by Korean scholars on topics ranging from sports to colonial-era serial fiction with new work by scholars based in fields including literary studies, film and media studies, ethnomusicology, and art history, this collection expertly navigates the social and political dynamics that have shaped Korean cultural production over the past century. Contributors. Jung-hwan Cheon, Michelle Cho, Youngmin Choe, Steven Chung, Katarzyna J. Cwiertka, Stephen Epstein, Olga Fedorenko, Kelly Y. Jeong, Rachael Miyung Joo, Inkyu Kang, Kyu Hyun Kim, Kyung Hyun Kim, Pil Ho Kim, Boduerae Kwon, Regina Yung Lee, Sohl Lee, Jessica Likens, Roald Maliangkay, Youngju Ryu, Hyunjoon Shin, Min-Jung Son, James Turnbull, Travis Workman
Emotional Branding
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Author : Marc Gobe
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-09
Emotional Branding written by Marc Gobe and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-09 with Business & Economics categories.
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Austronesian Historical Linguistics And Culture History
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Author : R. A. Blust
language : en
Publisher: Pacific Linguistics Research School of Pacific and Asian Stu
Release Date : 2009
Austronesian Historical Linguistics And Culture History written by R. A. Blust and has been published by Pacific Linguistics Research School of Pacific and Asian Stu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Foreign Language Study categories.
City Branding
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Author : K. Dinnie
language : en
Publisher: Springer
Release Date : 2010-12-03
City Branding written by K. Dinnie and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-03 with Business & Economics categories.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Cultures At War
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Author : Tony Day
language : en
Publisher: Cornell University Press
Release Date : 2018-08-06
Cultures At War written by Tony Day and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-06 with History categories.
The Cold War in Southeast Asia was a many-faceted conflict, driven by regional historical imperatives as much as by the contest between global superpowers. The essays in this book offer the most detailed and probing examination to date of the cultural dimension of the Cold War in Southeast Asia. Southeast Asian culture from the late 1940s to the late 1970s was primarily shaped by a long-standing search for national identity and independence, which took place in the context of intense rivalry between the United States and the Soviet Union, with the Peoples' Republic of China emerging in 1949 as another major international competitor for influence in Southeast Asia. Based on fieldwork in Burma, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, the essays in this collection analyze the ways in which art, literature, film, theater, spectacle, physical culture, and the popular press represented Southeast Asian responses to the Cold War and commemorated that era's violent conflicts long after tensions had subsided. Southeast Asian cultural reactions to the Cold War involved various solutions to the dilemmas of the newly independent nation-states of the region. What is common to all of the perspectives and works examined in this book is that they expressed social and aesthetic concerns that both antedated and outlasted the Cold War, ones that never became simply aligned with the ideologies of either bloc. Contributors:Francisco B. Benitez, University of Washington; Bo Bo, Burmese writer (SOAS, University of London); Michael Bodden, University of Victoria; Simon Creak, Australian National University; Gaik Cheng Khoo, Australian National University; Rachel Harrison, SOAS, University of London; Barbara Hatley, University of Tasmania; Boitran Huynh-Beattie, Asiarta Foundation; Jennifer Lindsay, Australian National University
