How To Brand Nations Cities And Destinations
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How To Brand Nations Cities And Destinations
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Author : T. Moilanen
language : en
Publisher: Springer
Release Date : 2008-12-14
How To Brand Nations Cities And Destinations written by T. Moilanen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-14 with Business & Economics categories.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
How To Brand Nations Cities And Destinations
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Author : T. Moilanen
language : en
Publisher: Springer
Release Date : 2008-12-14
How To Brand Nations Cities And Destinations written by T. Moilanen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-14 with Business & Economics categories.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
An Insider S Guide To Place Branding
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Author : Florian Kaefer
language : en
Publisher: Springer Nature
Release Date : 2021-03-29
An Insider S Guide To Place Branding written by Florian Kaefer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-29 with Business & Economics categories.
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Global Place Branding Campaigns Across Cities Regions And Nations
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Author : Bayraktar, Ahmet
language : en
Publisher: IGI Global
Release Date : 2016-07-22
Global Place Branding Campaigns Across Cities Regions And Nations written by Bayraktar, Ahmet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-22 with Business & Economics categories.
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Destination Branding
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2007-06-07
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Destination Brands
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2012-05-23
Destination Brands written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Destination Branding For Small Cities
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Author : Bill Baker
language : en
Publisher: Destination Branding Book
Release Date : 2007
Destination Branding For Small Cities written by Bill Baker and has been published by Destination Branding Book this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Branding (Marketing) categories.
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Destination Branding An Analysis Of The Swedish Destination Image Representation And The Perception On The German Market
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Author : Doreen Kupke
language : en
Publisher: GRIN Verlag
Release Date : 2014-06-24
Destination Branding An Analysis Of The Swedish Destination Image Representation And The Perception On The German Market written by Doreen Kupke and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-24 with Business & Economics categories.
Master's Thesis from the year 2013 in the subject Tourism, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism industries biggest brands. Nowadays, travelers are overwhelmed with places, which fit in their holiday scheme. The tourism market is crowded by destinations and the outcome is the substitutability of places. (Pike, 2005) Destination branding is a way to differentiate a destination from its existing competitors. Branding a country is a complex and multilevel business. One of the core aspects in destination branding is to identify and differentiate a destination through to a positive destination image. The destination image is a crucial part in the travelers' decision making process and verifiable influence the tourist behavior. Therefore the destination image has become one of the major concepts in destination marketing. Special focus is given to the destination image theory, which is a major aspect in destination branding. (Echtner & Ritchie, 2003; Qu et al., 2011; Wang & Pizam, 2011) Just as product brands, destination brands are living entities. They have to be managed continuously and changed over time, to ensure a fit to environmental changes. (Wang & Pizam, 2011) Sweden has therefore developed a national branding and sales strategy for the tourism industry to implement until 2020 and fully launched in 2013. (Gaßmann, 2013) A part of this strategy is the creation of special themes to present a holistic Sweden image and destination brand. (Communication Guide, 2013) Among others, this strategy will be used to compare the presented and advertised Sweden image with the image perception on the German source market, to analyze compliance or incongruity. Germany is an interesting and important source market for the Swedish tourism industry. According to the research of the UNWTO, Germany is one of the biggest spenders in the tourism industry in 2011 (UNWTO, 2012). Based to the results from IBIS, the Swedish Border Survey about foreign visitors in Sweden, Germany hold the fourth place, after Norway, Finland and Denmark considering the amount of travelers to the country in 2011, with 1.796.016 visitors (IBIS, 2012). Taking this into account, presenting a positive, fitting and attractive country image has to be one of Sweden's main aims. [...]
Destination Branding
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Author : Amit Kumar Singh
language : en
Publisher:
Release Date : 2010
Destination Branding written by Amit Kumar Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Branding (Marketing) categories.
All products require a branding effort to successfully complete for customers, and places are no exception. Destination Branding is all about discovering the true essence of a place (city, state, nation), developing it into core competency by incorporating all the attributes associated and communicating the same to the target audience in a favourable manner. Most of the destinations in this world have no idea as to how they are perceived outside their little world. This eventually calls for a strategic branding initiative, in order to portray the image of a city, state or a country, in such a manner that the world perceives their image the way they want them to. This helps them to garner global attention and carve out a niche that expresses a unique identity and personality of the destination and differentiates it from its competitors. Nowadays, an intense competition among the nation-states can be witnessed in order to position themselves as perfect destinations for tourism and investment. Place are creating their brand identity around do reputations and attitudes in the same way as the corporate does. Nevertheless, evaluating the brand building measures and interpreting the perception and response of the target audience are uphill tasks. Some of the major aspects of Place Branding, covered in this book are: Conceptual understanding of the destination branding process; How to structure, implement, and manage it; Comparative analysis of a product brand and a nation brand; Unmanageable dimensions of a Destination Brand; Case studies of India, Dubai, Kerala, Singapore, and Malaysia.
Competitive Identity
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Author : Simon Anholt
language : en
Publisher: Palgrave Macmillan
Release Date : 2016-08-27
Competitive Identity written by Simon Anholt and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-27 with Business & Economics categories.
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.