Branding En 5 Pasos
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Branding En 5 Pasos
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Author : Ana María Corredor
language : es
Publisher: MERAKIU
Release Date : 2020-11-11
Branding En 5 Pasos written by Ana María Corredor and has been published by MERAKIU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-11 with Business & Economics categories.
El buen branding, el branding inolvidable, no tiene que ver sólo con un logo bonito, con un eslogan pegajoso, o con utilizar un determinado color que guste al presidente de la empresa. Eso es la expresión. En realidad, el branding tiene que ver con EL ESPIRITÚ, con algo intangible y poderoso que se transmite a los clientes, a los proveedores, a los empleados. Un buen branding deja un recuerdo imborrable en la mente de los consumidores. Una buena marca no se olvida nunca, incluso cuando ha desaparecido. Descubre los secretos para tener un branding impresionante, y aplícalos tu mismo en solo 5 pasos. Con este e-book podrás comprender los conceptos básicos del branding, saber cuál es el poder del branding y por qué tu marca lo necesita, descubrir el secreto para tener precios altos y vender más, conocer la esencia de tu marca, establecer la misión y visión de tu marca y definir la promesa de tu marca, saber cómo diseñar tu identidad visual y verbal, construir la interacción de tu marca. Además, ejemplos para que te inspires y un bonus: Workbook para hacer tu Branding + 7 Plantillas. Por primera vez TODOS los secretos del Branding, por los que las grandes marcas gastan cientos de miles de euros.
Branding The 6 Easy Steps
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Author :
language : en
Publisher: e-agency
Release Date : 2004
Branding The 6 Easy Steps written by and has been published by e-agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Brand name products categories.
From Bricks To Clicks 5 Steps To Creating A Durable Online Brand
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Author : Serge Timacheff
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-07-22
From Bricks To Clicks 5 Steps To Creating A Durable Online Brand written by Serge Timacheff and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-22 with Business & Economics categories.
Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.
E X I T O
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Author : Joe Kutchera
language : es
Publisher: Grupo Editorial Patria
Release Date : 2014-10-21
E X I T O written by Joe Kutchera and has been published by Grupo Editorial Patria this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-21 with Education categories.
Bienvenido al nuevo y emocionante mundo de la mercadotecnia digital. Si usted es un mercadólogo latinoamericano que afronta el reto de descubrir la mejor manera de aprovechar internet para comunicarse y ejercer su influencia en los consumidores de hoy, este libro es para usted. Joe Kutchera y sus coautores le ofrecen el encuadre que necesita para lograr el éxito en estos momentos en que la forma de contactar con los consumidores escépticos se ha visto alterada para siempre por la red informática. Gian Fulgoni CEO de ComScore No hay manera de que un negocio pueda ignorar a las redes sociales. Twitter y Facebook se han convertido en el canal de salida para la “sabiduría de las masas”. Las empresas que no presten atención a las observaciones, quejas y sugerencias de sus clientes, lo hacen bajo su propio riesgo. Atenderlas resulta educativo y ayuda al diseño o a la corrección de procesos. Los autores de E-X-I-T-O: su estrategia de marketing digital en 5 pasos proporcionan excelentes ejemplos del mundo real en cuanto a cómo se puede destruir una reputación mediante respuestas inadecuadas. Pero esta obra también ilustra la forma en que diversas áreas de una compañía deben vincularse en procesos que se comuniquen entre sí para evitar el caos de que cada una de ellas brinde soluciones diferentes que confundan y disgusten al cliente. Este libro es una lectura obligada para cualquier ejecutivo interesado en preservar a sus seguidores leales y en aumentar el número de clientes de la empresa. Dr. Francisco Gil Díaz Presidente de Telefónica Movistar en México y Centroamérica En la actualidad, comunicarse e interesar a nuestros clientes por medio de una historia que los cautive, representa un desafío gigantesco. Están expuestos a tantísimos mensajes y distintos medios en tiempo real que nosotros, como especialistas en la comercialización, necesitamos toda la ayuda posible para comprender y aplicar herramientas sencillas que hagan exitosas nuestras marcas dentro de este entorno. Eso es precisamente lo que Joe Kutchera y su equipo lograron con el enfoque del modelo E-X-I-T-O. Se encuentra colmado de conceptos claros y ejemplos cotidianos que uno desea aplicar a sus marcas de inmediato. Tras la lectura de este libro, la mercadotecnia digital, en vez de ser una plataforma en llamas, se convierte en una enorme oportunidad para fortalecer un amplio plan de medios para el futuro. Charles Chamouton CMO de PepsiCo México Hoy día, dado el nivel de información que se tiene para la toma de decisiones, el poder lo tiene –todo– el consumidor. En este nuevo contexto, las compañías necesitan una estrategia clara para traducir las búsquedas e interacciones online de sus clientes en acciones que aporten valor a un negocio. E-X-I-T-O: su estrategia de marketing digital en 5 pasos sirve como una excelente guía práctica para hacer justo esto y estar a la par de un consumidor que ha dejado atrás el modelo tradicional del marketing. Adriana Noreña Managing Director de Google en Hispanoamérica
Social Media Marketing And Personal Branding Bible
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Author : Gary Clyne
language : en
Publisher:
Release Date : 2019-04-18
Social Media Marketing And Personal Branding Bible written by Gary Clyne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with categories.
If you want to learn how you AND your business can dominate Social Media then keep reading Do you want to get more leads than ever before? Do you want to learn proven strategies to build HUGE Social Media followings? Do you want to learn how you can take your Business and Personal Brand to the next level? A lot of the time, Social Media can seem like a whirlpool that is impossible to navigate and is just a bundle of confusions. Instead, we are providing an easy to follow blueprint to success on both Social Media Marketing and Personal Branding in this book. Social Media is taking over the world and it only takes a browse of Facebook to see it's taking over marketing as well. Long gone are the days of billboard and radio ads, instead, we are in the age of digital and tailored marketing to the consumers' interests. In terms of Personal Branding, influencers with millions of followers and subscribers are the modern day celebrities, quite frankly anyone who is anyone has a substantial Social Media following. Don't you think it's time you got in on the trend before it's too late? Here is just a slither of what you will discover inside... *The 5 MUST KNOW strategies to dominate Social Media in 2019 *10 Essential Tips for Social Media Marketing *How unemployed teenagers are getting rich with Social Media Marketing *How to get more leads by spending LESS on marketing *5 Simple Steps to blow up your YouTube channel in 2019 *What Influencers know about Marketing that you don't *The Essential Effective Facebook AD strategies for 2019 *A Simple, yet powerful method Instagram models use (That you can to) to gain more followers and likes quickly *The Ultimate guide to twitter marketing in 2019 *The most UNDERRATED Social Media platform for marketing *5 Startling Social Media Marketing trends that will Dominate 2019 *The Number 1 Platform you MUST master to get the most success with Social Media Marketing *The 10 Golden Rules of Personal Branding *How to gain more followers by spending less on ads *Think you need millions of followers to have a successful personal brand? Think again. *Stop wasting time trying to build a following using sly tactics, do THIS instead *What successful influencers know about monetizing their audience, that you don't *How unemployed teenagers are building HUGE Instagram accounts and getting rich *The most overlooked Social Media platform to build your Personal Brand *The ESSENTIAL steps to profitable Facebook Ads *The best ways to monetize your following without selling your soul to the devil *The secret strategies to growing your YouTube FAST *Why Instagram ads could hold the key to your success *11 Startling ways to grow your Facebook following *How Influencers get incredible brand deals CONSISTENTLY *The crucial secret that all but guarantees you more likes, comments and engagement on every post *How to find your corner of the market and dominate it And much, much more! Even if you're completely new to this 'Digital Age' movement and don't even know how to properly #Hashtag an Instagram post or what a Facebook AD campaign looks like, this book provides simple and easy to follow systems that most importantly provide results for your Business and Personal Brand. So, if you're ready to take your business and personal brand to the next level and master Social Media then scroll up to the top of this page and click "Add to Cart"
From Brand X To Brand Rex 5 S M A R T And Easy Steps To Create A Cult Of Personality For Your Brand And Increase Sales
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Author : Linda Tancs
language : en
Publisher: Lulu.com
Release Date : 2013-11-26
From Brand X To Brand Rex 5 S M A R T And Easy Steps To Create A Cult Of Personality For Your Brand And Increase Sales written by Linda Tancs and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Business & Economics categories.
If you've established a trademark for your business (or plan on doing so), then you understand the importance of distinguishing your product or service from others in the marketplace. Great brands impact sales and market share. If you'd like to develop a great brand, this book will show you how. This text teaches a five-step plan towards brand development and management. Known as the GET S.M.A.R.T.(R) methodology, the program teaches you how to be S.M.A.R.T. (defined as Strategic, Memorable, Aligned, Resourceful and Timely) with respect to your brand to increase its value. The goal of the program is to create a cult of personality for your product or service through effective branding. GET S.M.A.R.T. helps established companies seeking to strengthen or redirect a brand as well as solopreneurs and small business owners desiring to establish a brand and increase market share.
Package Your Genius
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Author : Amanda Miller Littlejohn
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-08
Package Your Genius written by Amanda Miller Littlejohn and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08 with categories.
You have life-changing gifts and talents for a reason, but not enough people know your name. It's time to make yourself and your work VISIBLE. Despite being incredibly hard workers who execute flawlessly on the job, many high achievers still struggle with self promotion. If you've been working hard for your employer, or delivering exceptional results for clients, you may think that your work should "speak for itself," and perhaps it should. But in the digital age, a great work product isn't enough anymore. In order to get the opportunities your skills have earned, you must do your part to share your story, your message and your skills with the world. You must build your most powerful personal brand. But how do you get going? In Package Your Genius, Littlejohn shares a powerful, proven framework for building a personal brand that continuously attracts business and career opportunities. You'll learn how to package your genius by discovering: what's keeping you from going after the recognition you crave how to achieve CLARITY on what you have to offer the world the five elements of personal brand positioning what you should share on social media to position yourself as an expert how to narrow down your brand and focus on your unique areas of opportunity the roles of social media, public speaking, content and media in personal branding how psychology plays a part in becoming more visible what to do when you feel your career, business or brand no longer brings you fulfillment and much more Passed over for promotions? Overlooked by potential clients? Not on the radar of those who matter? If you're tired of feeling INVISIBLE in your industry, herein lies the process to position yourself as the expert you are. It's time for you to package your genius so you can create the opportunity you deserve!
Hispanic Marketing
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Author : Felipe Korzenny
language : en
Publisher: Routledge
Release Date : 2017-06-14
Hispanic Marketing written by Felipe Korzenny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Business & Economics categories.
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Digital Marketing
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Author : Paulo Botelho Pires
language : en
Publisher: CRC Press
Release Date : 2024-07-12
Digital Marketing written by Paulo Botelho Pires and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-12 with Business & Economics categories.
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.
Personal Branding
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Author : Ben Smith
language : en
Publisher: Independently Published
Release Date : 2019-10-21
Personal Branding written by Ben Smith and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with categories.
Personal branding is the ultimate professional tool that anyone can use--whether you run your own business or if you are trying to climb the corporate ladder. Learning how to brand yourself and leverage your brand effectively can mean the difference between getting mundane or low-value opportunities that undervalue your skills and strengths and getting high-value and aligned opportunities that value you and your talents. There are countless benefits that come from creating a personal brand and leveraging it for your success--including higher-quality opportunities, better pay, and a greater perceived value that earns you extra perks and bonuses. Although personal branding is a relatively new topic to share, it has already been around for generations. In reality, personal branding ultimately refers to the reputation that you have and how that reputation either works for you or otherwise. If you have a positive personal reputation, you can leverage it to establish authority in your industry and begin creating better opportunities for you to take advantage of. Smart people have been leveraging their professional and personal reputations for years as a way to increase their status and earn a greater living through their careers. These days, the entire face of personal branding has changed due to the inclusion of social media and online marketing. Before, your reputation was built through face-to-face interactions and word of mouth. Now, you can build an entire online platform that imprints who you are into the online space and allows you to share that reputation in a broader way so that you can get in front of more people who can open doors for you. If you are ready to begin leveraging your personal brand and generating personal success through your own efforts, Personal Branding: A Comprehensive Beginners Guide for 2020 is the ultimate book for you. Grab your copy today to start learning about personal branding! Things that you will learn include: What a personal brand is and why they are so valuable; How personal brands unlock the doors for greater opportunities; The 5 steps to building your own successful personal brand; The importance of being authentic in your personal brand; How you can market yourself; How to create products or services for you to sell; What it takes to make sales; How you can get your first clients; What you need to begin doing so that you can scale your personal brand; And more!