Branding Oscar Wilde
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Branding Oscar Wilde
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Author : Michael Patrick Gillespie
language : en
Publisher: Routledge
Release Date : 2017-10-16
Branding Oscar Wilde written by Michael Patrick Gillespie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Literary Criticism categories.
Branding Oscar Wilde traces the development and perception of Wilde’s public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career—both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde’s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
Branding Landmines Even The Best Brands Step On Sometimes
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Author : Jacky Tai
language : en
Publisher:
Release Date : 2020-10-20
Branding Landmines Even The Best Brands Step On Sometimes written by Jacky Tai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-20 with categories.
Eleanor Roosevelt said it best when she said, "Learn from the mistakes of others. You can't live long enough to make them all yourself."Great advice, especially in this day and age of hyper-competition where everyone is trying to get into everyone else's business. Your brand is under greater threat today from competitors new and old, international and domestic, online and offline.Taking risks is part and parcel of running a business. You can't avoid it but you can avoid the 10 deadliest branding landmines even the best brands step on sometimes. What makes these branding mistakes so deadly is that all of them appear to be great ideas but they really are well-disguised traps. What is amazing is that many big brands, despite their huge resources, continue to make these mistakes today.The difference is big global brands have pockets deep enough for them to survive some truly egregious mistakes, but smaller brands - which constitute 90% of the brands out there - will sink faster than the Titanic if they step on one of these landmines.This book is a culmination of the author's 20-plus years of experience observing the branding strategy mistakes made by many companies and also by himself in his younger years. The Irish poet, Oscar Wilde, once wrote that "Experience is simply the name we give our mistakes." By that yardstick, Jacky Tai considers himself very experienced, and this book is written to help smaller brands avoid making these 10 branding mistakes that are completely avoidable.This 40,000-word book is written in a simple, witty and straight-shooting manner with many anecdotal examples to illustrate the concepts the author is trying to get across. This book will either alert you to the unseen dangers waiting around the corner for your brand or confirm some of the things you already suspected to be landmines that can blow up your brand.Best of all, this book is practical, not theoretical, in nature, because it is written by a practitioner who was in the trenches every day for the last 20-plus years developing strategies to help companies win on the battlefield of branding. All the ideas discussed in this book are things that you can easily apply to your brand.
Wilde Now
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Author : Pierpaolo Martino
language : en
Publisher: Springer Nature
Release Date : 2023-05-08
Wilde Now written by Pierpaolo Martino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with Performing Arts categories.
WILDE NOWreads Oscar Wilde through our now, through a contemporary sensibility (and approach), in which literature and popular culture interrogate and are interrogated by critical concepts and categories such as performance, celebrity, intermediality, and consumerism. This volume exceeds the shape and meaning of a critical study to turn into a drama of five different acts/moments in Wilde’s life and work: his early performances in Dublin, London and Oxford; the 1882 American tour; his successful season of the first half of the 1890s, his prison years and finally his glorious resurrection in contemporary pop culture. Most importantly WILDE NOW approaches these moments through contemporary rewritings and performances of “Oscar Wilde” in the fields of cinema, music and literature by such artists as Al Pacino, Rupert Everett, Stephen Fry, Gyles Brandreth, David Hare, David Bowie, Morrissey, Nick Cave, Neil Tennant, Gavin Friday. These artists – through their awareness of the importance of being/playing Oscar in their specific worlds and cultural contexts – will also show us that Wilde can be conceived as a subversive, critical role one might successfully perform and appropriate, now more than ever.
Oscar Wilde S Decorated Books
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Author : Nicholas Frankel
language : en
Publisher: University of Michigan Press
Release Date : 2000
Oscar Wilde S Decorated Books written by Nicholas Frankel and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Art categories.
With extensive reference to and exposition on Wilde's theoretical writings and letters, Frankel shows that, far from being marginal elements of the literary text, these decorative devices were central to Wilde's understanding of his own writings as well as to his "aesthetic" theory of language. Extensive illustrations support Frankel's arguments.".
Connective Branding
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Author : Claudia Fisher
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-01
Connective Branding written by Claudia Fisher and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Business & Economics categories.
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions. Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Which role should each of the brands adapt in order to optimise results? How do I best manage the brand? How do I cultivate and empower brand enthusiasts in the organisation? How do I foster and leverage networked collaboration?
Oscar Wilde S Decorated Books
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Author : Nicholas Frankel
language : en
Publisher:
Release Date : 2000
Oscar Wilde S Decorated Books written by Nicholas Frankel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Art categories.
With extensive reference to and exposition on Wilde's theoretical writings and letters, Frankel shows that, far from being marginal elements of the literary text, these decorative devices were central to Wilde's understanding of his own writings as well as to his "aesthetic" theory of language. Extensive illustrations support Frankel's arguments.".
Theatre And Fashion
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Author : Joel H. Kaplan
language : en
Publisher: Cambridge University Press
Release Date : 1994
Theatre And Fashion written by Joel H. Kaplan and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Design categories.
This is the first book to explore the fascinating relationship between theatre, fashion, and society in the period from the 1890s to the Great War.
Oscar Wilde On Dress Ebook
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Author : Oscar Wilde
language : en
Publisher: CSM Press
Release Date : 2013-08-28
Oscar Wilde On Dress Ebook written by Oscar Wilde and has been published by CSM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-28 with Literary Criticism categories.
Including The Philosophy Of Dress by Oscar Wilde. The recent print version was the first this work had been for the first time it had been published in 128 Years, and in book form for the first time ever. Now this is the first ebook.The work now forms the centerpiece of this unique collection of Wilde's writings on dress. As a compendium this book also includes several rarely published period articles and letters by Wilde on dress and fashion, along with a related exchange of correspondence that forms an instructional discourse. In addition there are generously annotated and illustrated chapters that analyze the importance of dress in the historical context of the writing career of Oscar Wilde, and a comprehensive review of the influences, trends, characters and source material that informed the development of his dress philosophy.The whole constitutes a thorough examination of a previously overlooked aspect in the Wilde canon, which should prove to be of interest not only to Wildean scholars, but also to anyone who enjoys his style of writing. Oscar Wilde continues to be favorably reappraised as a one of the most culturally avant garde tastemakers of the late nineteenth century. In an ever fashion-conscious world it is fitting that the themes explored, like the author himself, are still relevant. In this respect the book will also be of historical value to fashion students, historians, and practitioners.
Digital Branding
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Author : Daniel Rowles
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-12-03
Digital Branding written by Daniel Rowles and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-03 with Business & Economics categories.
Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
Legally Branded
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Author :
language : en
Publisher: Shireen Smith
Release Date :
Legally Branded written by and has been published by Shireen Smith this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.