Branding Post Communist Nations
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Branding Post Communist Nations
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Author : Nadia Kaneva
language : en
Publisher: Routledge
Release Date : 2011-08-26
Branding Post Communist Nations written by Nadia Kaneva and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-26 with Business & Economics categories.
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Nation Branding In Post Communist Romania
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Author : Bianca-Florentina Cheregi
language : en
Publisher:
Release Date : 2018
Nation Branding In Post Communist Romania written by Bianca-Florentina Cheregi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Nation-building categories.
Branding Post Communist Nations
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Author : Nadia Kaneva
language : en
Publisher: Routledge
Release Date : 2011-09-19
Branding Post Communist Nations written by Nadia Kaneva and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-19 with Business & Economics categories.
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Popular Geopolitics And Nation Branding In The Post Soviet Realm
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Author : Robert A. Saunders
language : en
Publisher: Routledge
Release Date : 2016-07-07
Popular Geopolitics And Nation Branding In The Post Soviet Realm written by Robert A. Saunders and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-07 with Science categories.
This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.
Nation Branding And International Politics
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Author : Christopher S. Browning
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2023-10-15
Nation Branding And International Politics written by Christopher S. Browning and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-15 with Political Science categories.
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.
Nation Branding In Modern History
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Author : Carolin Viktorin
language : en
Publisher: Berghahn Books
Release Date : 2018-08-24
Nation Branding In Modern History written by Carolin Viktorin and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-24 with History categories.
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Popular Geopolitics And Nation Branding In The Post Soviet Realm
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Author : Robert A. Saunders
language : en
Publisher:
Release Date : 2017
Popular Geopolitics And Nation Branding In The Post Soviet Realm written by Robert A. Saunders and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Branding (Marketing) categories.
Post-Soviet space as a comedic prop: An analysis of the faux geographies of the former USSR
Cool Nations
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Author : Katja Valaskivi
language : en
Publisher: Routledge
Release Date : 2016-04-14
Cool Nations written by Katja Valaskivi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Social Science categories.
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
Democracy And Authoritarianism In The Postcommunist World
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Author : Valerie Bunce
language : en
Publisher: Cambridge University Press
Release Date : 2009-11-30
Democracy And Authoritarianism In The Postcommunist World written by Valerie Bunce and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Political Science categories.
Democracy and Authoritarianism in the Postcommunist World examines three waves of democratic change that took place in eleven different former Communist nations. It draws important conclusions about the rise, development, and breakdown of both democracy and dictatorship in each country, providing a comparative perspective on the post-Communist world. The first democratic wave to sweep this region encompasses the rapid rise of democratic regimes from 1989 to 1992 from the ashes of Communism and Communist states. The second wave arose with accession to the European Union (from 2004 to 2007) and the third, with the electoral defeat of dictators (1996 to 2005) in Croatia, Serbia, Georgia, and Ukraine. The authors of each chapter in this volume examine both internal and external dimensions of both democratic success and failure.
Nation Branding Public Relations And Soft Power
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Author : Pawel Surowiec
language : en
Publisher: Routledge
Release Date : 2016-08-05
Nation Branding Public Relations And Soft Power written by Pawel Surowiec and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Business & Economics categories.
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.