Branding Queens
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Branding Queens
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Author : Kim D. Rozdeba
language : en
Publisher: Rozdeba Brand & Co.
Release Date : 2022-05-10
Branding Queens written by Kim D. Rozdeba and has been published by Rozdeba Brand & Co. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Business & Economics categories.
Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn’t easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you’d think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man’s world to create an enduring brand dynasty. This book profiles the brands and lives of Barbe-Nicole Clicquot of Veuve Clicquot champagne; Anna Bissell, cofounder of the BISSELL Carpet Sweeper Company; Madam C.J. Walker, Elizabeth Arden, Estée Lauder, Mary Kay Ash, and Anita Roddick (of The Body Shop), all cosmetics and beauty mavericks; women’s apparel innovators Coco Chanel, Liz Claiborne, Tory Burch, and Sara Blakely; Margaret Rudkin, founder of Pepperidge Farm; Olive Ann Beech cofounder of Beech Aircraft; Ruth Handler, cofounder of Mattel toys; Katharine Graham, owner of The Washington Post; Queen Elizabeth II, Sovereign of fifteen nations; Lillian Vernon, direct-mail maven; media moguls Martha Stewart and Oprah Winfrey; and Debbi Fields, founder of Mrs. Fields Cookies. These are the branding queens. Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women’s success, Kim assesses how the branding queens approached each of five branding components—Commitment, Construct, Community, Content, and Consistency (the 5 C’s). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.
Branding Queens
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Author : Kim D. Rozdeba
language : en
Publisher:
Release Date : 2022-05-11
Branding Queens written by Kim D. Rozdeba and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-11 with Business & Economics categories.
Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by millions of customers worldwide. Building a brand isn't easy. Establishing an iconic brand is one in a million. Add the fact of being a woman in an unfortunately still male-dominated business world, and you'd think it was almost impossible. Branding Queens celebrates the branding accomplishments of these self-made women who persevered in a man's world to create an enduring brand dynasty. Brandin Queens focuses on five cosmetics and beauty brands, four women apparel innovators, three media moguls, three manufacturers of vacuum cleaners, airplanes, and toys, two bakers, one winemaker, one direct marketer, and a real queen. Branding expert Kim D. Rozdeba unravels these fascinating stories with a clear perspective on creating a brand in twenty different ways. You will learn how these women marketed hope, health, dignity, confidence, beauty, empowerment, and happiness through their products and services. To help uncover the secrets to these women's success, Kim assesses how the branding queens approached each of five branding components-Commitment, Construct, Community, Content, and Consistency (the 5 C's). These women lived life to its fullest by following their passions and purpose. Their stories are just as big as their brands. Branding Queens will inspire you, empower you, and encourage your entrepreneurial spirit.
Branding Queens
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Author : Kim Rozdeba (D.)
language : en
Publisher:
Release Date : 2022
Branding Queens written by Kim Rozdeba (D.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Wine Queens
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Author : Mojca Ramšak
language : en
Publisher: Springer
Release Date : 2015-03-19
Wine Queens written by Mojca Ramšak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-19 with Business & Economics categories.
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Cultural And Tourism Innovation In The Digital Era
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Author : Vicky Katsoni
language : en
Publisher: Springer Nature
Release Date : 2020-02-13
Cultural And Tourism Innovation In The Digital Era written by Vicky Katsoni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-13 with Social Science categories.
This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.
Queens Of Academe
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Author : Karen W. Tice
language : en
Publisher: OUP USA
Release Date : 2012-04-17
Queens Of Academe written by Karen W. Tice and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-17 with Education categories.
Higher education is an unlikely venue for showcasing ideals of femininity, yet campus beauty pageants have increased in popularity in a cultural marketplace conjoining personal empowerment with beauty and style. Karen Tice examines the desires and racial and political agendas that propel students onto collegiate catwalks.
Breakthrough Branding
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Author : Suzanne Walters
language : en
Publisher: American Library Association
Release Date : 2013-05-17
Breakthrough Branding written by Suzanne Walters and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.
Beauty Brains Business Branding
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Author : Trenice J. Ezell
language : en
Publisher: Two Queens Media
Release Date : 2017-06-15
Beauty Brains Business Branding written by Trenice J. Ezell and has been published by Two Queens Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-15 with Business & Economics categories.
It is true that all women can be successful business moguls. The first step to success starts with you. The power of your success lies within your beauty, brains, business and your brand.The B- Book is the ultimate guide that every business savvy woman can use to change the architecture of your busi ness.Throughout this book, you will learn how to create a business your way and on your terms.
Brand Yourself Royally In 8 Simple Steps
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Author : Nancy E Blanton
language : en
Publisher:
Release Date : 2015-09-18
Brand Yourself Royally In 8 Simple Steps written by Nancy E Blanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-18 with categories.
Who needs a personal brand? Anyone who realizes his or her success depends upon being likeable and memorable to potential customers. And now you can build an effective personal brand without spending a fortune. Just take your inspiration from the first personal branders, kings and queens. Combining historical research with corporate branding experience, Nancy Blanton offers authors, artists, consultants and others the gems of wisdom from savvy monarchs and leaders whose successful rule depended on the support of their people. Her simplified branding process and communications planning guide incorporate these time-honored techniques to help you create your own personal brand and then put it into action.
Work That Body
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Author : Jamie Hakim
language : en
Publisher: Rowman & Littlefield
Release Date : 2019-10-16
Work That Body written by Jamie Hakim and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-16 with Social Science categories.
Work That Body: Male Bodies in Digital Culture explores the recent rise in different types of men using digital media to sexualise their bodies. It argues that the male body has become a key site in contemporary culture where neoliberalism’s hegemony has been both secured and contested since 2008. It does this by looking at four different case studies: the celebrity male nude leak; the rise of young men sharing images of their muscular bodies on social media; RuPaul's Drag Race body transformational tutorial, and the rise of chemsex. It finds that on the one hand digital media has enabled men to transform their bodies into tools of value-creation in economic contexts where the historical means they have relied on to create value have diminished. On the other it has also allowed them to use their bodies to form intimate collective bonds during a moment when competitive individualism continued to be the privileged mode of being in the world. It therefore offers a unique contribution not only to the field of digital cultural studies but also to the growing cultural studies literature attempting to map the historical contradictions of the austerity moment.