Branding The Candidate
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Branding The Candidate
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Author : Lisa D. Spiller
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-07-15
Branding The Candidate written by Lisa D. Spiller and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-15 with Business & Economics categories.
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
Give Get Employer Branding
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Author : Bryan Adams
language : en
Publisher:
Release Date : 2020
Give Get Employer Branding written by Bryan Adams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Electronic books categories.
In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates-and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise.
Branding In Politics
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Author : Lucie Scholz
language : en
Publisher: GRIN Verlag
Release Date : 2012-01-30
Branding In Politics written by Lucie Scholz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-30 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Neu-Ulm , language: English, abstract: Experts agree that Obama ́s election victory is largely due to a unique and innovative election campaign which managed to convince voters. The huge efforts to raise funds to cover the costs and the extensive and comprehensive use of social media are considered the main innovations Obama introduced into his campaign. (Qualman, 2009, p. 64; Waters & Lester, 2010, p. 241; Harfoush, 2009, pp. VIII) They agree on the fact, that “Obama” can be considered a powerful brand: “Brand Obama is a real marketing phe-nomenon. He ́s not only making politics cool, he ́s outpacing Google and iPhone, the icon brands of this century”, states David Jones, CEO of one of the world ́s biggest advertising agencies. (Euro RSCG Brand Momentum Study, 2008) The target of this paper is to analyze from a marketing point of view the mechanisms which helped Barack Obama turn the game around – against initial odds. For this purpose, we will first of all deal with the theoretical bases of brand management. We will examine in detail the characteristic features of a brand in order to answer the question as to what extent the comparison of President Obama to a brand is justified. The subse-quent analysis of the functions of a brand has the purpose to explain in what way brands are capable of increasing a product's (or person’s) perceived value to the customer (or voter).
Employer Branding For Dummies
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Author : Richard Mosley
language : en
Publisher: John Wiley & Sons
Release Date : 2017-02-21
Employer Branding For Dummies written by Richard Mosley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-21 with Business & Economics categories.
Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Political Science categories.
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Branding In Politics
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Author : Lucie Scholz
language : en
Publisher: GRIN Verlag
Release Date : 2012-02
Branding In Politics written by Lucie Scholz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Neu-Ulm, language: English, abstract: Experts agree that Obama s election victory is largely due to a unique and innovative election campaign which managed to convince voters. The huge efforts to raise funds to cover the costs and the extensive and comprehensive use of social media are considered the main innovations Obama introduced into his campaign. (Qualman, 2009, p. 64; Waters & Lester, 2010, p. 241; Harfoush, 2009, pp. VIII) They agree on the fact, that "Obama" can be considered a powerful brand: "Brand Obama is a real marketing phe-nomenon. He s not only making politics cool, he s outpacing Google and iPhone, the icon brands of this century", states David Jones, CEO of one of the world s biggest advertising agencies. (Euro RSCG Brand Momentum Study, 2008) The target of this paper is to analyze from a marketing point of view the mechanisms which helped Barack Obama turn the game around - against initial odds. For this purpose, we will first of all deal with the theoretical bases of brand management. We will examine in detail the characteristic features of a brand in order to answer the question as to what extent the comparison of President Obama to a brand is justified. The subse-quent analysis of the functions of a brand has the purpose to explain in what way brands are capable of increasing a product's (or person's) perceived value to the customer (or voter).
Political Branding Strategies
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Author : Lorann Downer
language : en
Publisher: Springer
Release Date : 2015-12-03
Political Branding Strategies written by Lorann Downer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Tell Me About Yourself
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Author : Stavros Papakonstantinidis
language : en
Publisher: Business Expert Press
Release Date : 2018-11-14
Tell Me About Yourself written by Stavros Papakonstantinidis and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-14 with Business & Economics categories.
This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easy-going life, and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence, advanced software, wearable gadgets, and social media define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to demonstrate their skills publicly. In comparison, global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.
Political Branding
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Author : Christopher Pich
language : en
Publisher: Routledge
Release Date : 2020-12-17
Political Branding written by Christopher Pich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Candidate Experience Als Systematisches Employer Branding Instrument
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Author : Annalena Großmann
language : de
Publisher: GRIN Verlag
Release Date : 2016-12-05
Candidate Experience Als Systematisches Employer Branding Instrument written by Annalena Großmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich Führung und Personal - Sonstiges, Note: 1.0, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Dortmund früher Fachhochschule, Veranstaltung: Personalmarketing & Recruiting, Sprache: Deutsch, Abstract: Im Detail soll durch die Seminararbeit geprüft werden, welchen Stellenwert Candidate Experience im Rahmen des Employer Branding einnimmt und ferner, ob eine systematische Implementierung des Instrumentes sinnvoll wäre. Dabei beleuchtet Kapitel 2 zunächst das Potential von Employer Branding im Personalmanagement. Darauf aufbauend widmet sich Kapitel 3 intensiv der Candidate Experience, im Zuge dessen werden bisherige empirische Ergebnisse erläutert. Im Anschluss daran werden die Auswirkungen von Candidate Experience näher betrachtet, um nicht zuletzt die Relevanz der Candidate Experience für den Onboarding-Prozess zu betonen. Der Begriff Candidate Experience stellt innerhalb des Employer-Brand-Gefüges eine verhältnismäßig junge Disziplin dar, welche erst innerhalb der letzten Jahre zunehmend an Bedeutung gewinnt. Insbesondere durch Joachim Diercks, Geschäftsführer der Cyquest GmbH und bekannter HR-Blogger, welcher das Jahr 2015 als „Jahr des Kandidaten“ ausrief, erhielt diese Thematik eine neue Brisanz. Candidate Experience umschreibt den Gesamteindruck eines potentiellen Bewerbers beziehungsweise Kandidaten, den dieser im Rahmen des vollständigen Rekrutierungsprozesses vom potentiellen Arbeitgeber gewinnt. Candidate Experience kann als Management-Ansatz angesehen werden, welcher sich an Erkenntnissen aus dem Bereich des Kundenmanagements bedient und diese auf den Bereich der Rekrutierung anwendet. Demnach stehen die Kandidatenbedürfnisse während des gesamten Rekrutierungsprozesses im Fokus des Candidate Experience Managements. Die demographische Entwicklung und der daraus resultierende Fachkräftemangel sprechen für einen Wettbewerbsvorteil, der sich für ein Unternehmen am Arbeitsmarkt ergibt, wenn die Kandidatenbedürfnisse innerhalb des Bewerbungsprozesses analysiert und auf Basis dessen das Einstellungsverfahren optimiert werden kann.