Branding Trust
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Branding Trust
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Author : Jennifer M. Black
language : en
Publisher: University of Pennsylvania Press
Release Date : 2023-12-05
Branding Trust written by Jennifer M. Black and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-05 with History categories.
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
Building Brand Trust
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Author : Josh McQueen
language : en
Publisher: Xlibris Corporation
Release Date : 2012-05-15
Building Brand Trust written by Josh McQueen and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-15 with Business & Economics categories.
Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional research director of Australia-Asia, and then worldwide head of research and planning until December 31, 2002. Josh served on the privately held Leo Burnett Worldwide board. He was a member of the investment and technology committees of the board. Josh received his BS magna cum laude and MS in communication from the University of Illinois at UrbanaChampaign. Josh and his wife, Chris, have three children: Cary, Carl, and Jon. He enjoys hiking and exploring. Currently, Josh consults with nonprofits via Chay McQueen LLC.
Corporate Brand Personality
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Author : Lesley Everett
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-02-03
Corporate Brand Personality written by Lesley Everett and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-03 with Business & Economics categories.
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
Digital Trust
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Author : Barry Connolly
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-02-06
Digital Trust written by Barry Connolly and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-06 with Business & Economics categories.
Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Branding In The Digital Age Building Trust And Recognition
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2022-01-30
Branding In The Digital Age Building Trust And Recognition written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-30 with Business & Economics categories.
"Branding in the Digital Age: Building Trust and Recognition" explores the vital importance of branding in today's technologically-driven world. In an era where online interactions dominate, the book delves into the significance of building trust and recognition in a rapidly evolving digital landscape. It delves into the strategies and tools that businesses and individuals must embrace to establish a strong and authentic brand identity. From social media platforms to websites, the book emphasizes the need to create cohesive and compelling digital experiences to foster lasting relationships with consumers. With a focus on transparency and credibility, it provides invaluable insights into navigating the complexities of the digital realm while solidifying brand loyalty. Whether you are an entrepreneur, marketer, or professional, this book is a must-read to succeed in the ever-changing landscape of the digital age.
Six Rules Of Brand Revitalization
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Author : Larry Light
language : en
Publisher: FT Press
Release Date : 2016-02-08
Six Rules Of Brand Revitalization written by Larry Light and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-08 with Business & Economics categories.
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!
Building Brand Equity And Consumer Trust Through Radical Transparency Practices
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Author : Veselinova, Elena
language : en
Publisher: IGI Global
Release Date : 2017-07-13
Building Brand Equity And Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Business & Economics categories.
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
The Truth About Trust In Business
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Author : Vanessa Hall
language : en
Publisher: Greenleaf Book Group
Release Date : 2011-10
The Truth About Trust In Business written by Vanessa Hall and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10 with Business & Economics categories.
Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vanessa Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us - ethically and financially. Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers: knowledge of how to ensure that trust, once established, is not broken; guidance on how to become more trustworthy brands and businesses; and assessment tools for determining how trustworthy you are in each area of business. Delving into each area of business- sales, management, branding and marketing, customer services, leadership - the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.
No B S Trust Based Marketing
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2012-07-12
No B S Trust Based Marketing written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-12 with Business & Economics categories.
“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
Perceived Intrusiveness Of E Mail Advertising And Its Impact On Brand Trust
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Author : Daniel Hasler
language : en
Publisher: GRIN Verlag
Release Date : 2014-12-24
Perceived Intrusiveness Of E Mail Advertising And Its Impact On Brand Trust written by Daniel Hasler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-24 with Business & Economics categories.
Academic Paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (dt.), 17,75/20 (fr.), University of Upper Alsace, course: Méthodologie de la recherche appliquée au consommateur, language: English, abstract: E-mail advertising has become increasingly important as marketing tool for companies as it reaches a large number of customers at relatively low costs. However, there also exist certain drawbacks of this marketing tool, notably the perceived intrusiveness by the customers linked to the e-mail advertising behavior of firms. A high degree of perceived intrusiveness risks causing negative customer responses that, in the long term, may have a negative impact on brand trust. As there is barely any research on the topic of intrusive brands, this qualitative study examines the concept of intrusiveness in case of e-mail advertising for the German market more in detail. The findings explain what kind of behavior customers perceive as intrusive; hence it helps firms to understand the problem and to adapt their e-mail advertising strategies.