Branding Your Business
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Branding Your Business
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Author : James Hammond
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-03-03
Branding Your Business written by James Hammond and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Create The Perfect Brand
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Author : Paul Hitchens
language : en
Publisher: Hachette UK
Release Date : 2010-08-27
Create The Perfect Brand written by Paul Hitchens and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-27 with Business & Economics categories.
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Branding For Dummies
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Author : Bill Chiaravalle
language : en
Publisher: John Wiley & Sons
Release Date : 2014-12-31
Branding For Dummies written by Bill Chiaravalle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Brand Your Business Like A Pro
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Author : Irina Bristow
language : en
Publisher: Zee Publishing
Release Date : 2022-12-25
Brand Your Business Like A Pro written by Irina Bristow and has been published by Zee Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-25 with Design categories.
Are you looking to take your business to another level with the power of EFFECTIVE BRANDING TECHNIQUES? You may be missing out on the key to success because you are not using the right branding techniques. The book will show you modern branding techniques that will help you fix that, so you can get the best results. A better understanding and projection of your brand will allow you to create a stronger image that attracts customers and investors. You'll learn how to create a brand that's both unique and recognisable, and that speaks to your target market. In this book you'll learn: The Importance of a Name The Importance of the Logo The Importance of Color Contract the Brand Publicity is a Good Thing Advertising the Brand Be Authentic It’s not all about quality Category Over Brand Keep it Simple Don’t be a Stuck Up Brand A Second Thought on Naming Keep Brand Names and Company Names Separate Beware of Sub-branding Can You Ever Extend the Brand? Think Globally Branding and the Internet Naming and the Internet Globalism and the Internet Conclusion
The Brand Called You Make Your Business Stand Out In A Crowded Marketplace
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Author : Peter Montoya
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-11-02
The Brand Called You Make Your Business Stand Out In A Crowded Marketplace written by Peter Montoya and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-02 with Business & Economics categories.
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Branding
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Author : Pete Harris
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-03-05
Branding written by Pete Harris and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-05 with categories.
You'll discover how to develop and refine a branding strategy that grows your business over the long term. You'll find out how to position your products and services in the marketplace to make them stand out from the crowd. You'll find out how your branding strategy affects factors such as product packaging, product naming and pricing. You'll discover tips and tricks for creating a branding strategy that cements customer loyalty and helps you dominate your market. You'll enjoy this comprehensive course that will keep you laughing while you're learning. Also you will get a Workbook & Checklist to download. The link is contained within the book. Additional Features & Benefits You'll discover the secrets of creating a powerful brand that sets you apart from the competition, attracts customers, and boosts revenue! You'll find out how to cement customer loyalty and grow your business over the long term using a proven branding formula! You'll learn discover the secrets of really connecting with your market in a way that makes them instantly trust you! You'll discover a branding penetration strategy that creates an unbeatable and unbreakable foundation for your business! You'll learn how to brand your business to create 'top of mind' awareness in your market - you'll be the FIRST one your customers think of when they have a problem! You'll discover the exact same branding strategies the world's most successful entrepreneurs have used to build huge, thriving businesses! You'll find out how to create a brand that your customers love and your competitors fear! Who Is This Course For? Those who're launching business and want to make sure they get a strong foothold in the market. Business owners who want a competitive edge in their market. Business owners who want to jumpstart a stagnating business. Business owners who want to take their business to the next level. Any business owner who wants a proven long-term growth strategy. Business owners who want to create 'top of mind' awareness. Business owners who want to develop and cement customer loyalty. Business owners who want to unleash their creativity. Course Requirements The desire to stand apart from your competitors. The desire to make an impact in the business world. The desire to create a long-term strategy for business growth. A business idea or an existing business so that you can start applying these concepts immediately. Access to the internet. An entrepreneurial spirit.
Branding In A Digital World
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Author : Hilary JM Topper MPA
language : en
Publisher: iUniverse
Release Date : 2019-11-21
Branding In A Digital World written by Hilary JM Topper MPA and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with Business & Economics categories.
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
23 Secrets Of Branding
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Author : Jerome C Ford
language : en
Publisher:
Release Date : 2020-01-20
23 Secrets Of Branding written by Jerome C Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with categories.
Why do 80% of start up and small businesses fail in less than 3 years? They fail because the business owners fail to brand and market their business effectively. Are you spending too much time guessing and stressing about how to get more business? Do you have a lot of ambition but a little budget? Do you want your succeed? Then you need to read the 23 Secrets of Branding. In less than one afternoon, you'll discover the secrets that will make you a branding and marketing expert! The client's that I consult pay me hundreds of dollars per hour to learn what's in this book. But you can learn what I teach them at a fraction of my consulting fees. This isn't like any marketing book you've ever read. There's no fluff and no filler - just time tested techniques that are working for my other clients right now. This book is 70 pages of awesome action items that you can finish in a few hours. In this power-packed fast paced book, you'll discover how to use successful advertising, branding, copy writing, and marketing strategies that high dollar consultants like me use. This book will save you time because you could literally waste years trying to find this information from other sources. Here's a fraction of what you're getting: You'll learn the best ways to use branding and marketing to grow your business... even on a small budget. You'll learn the proven secret H vs. H Tactic to beat your competition. You'll learn the super simple way to find your Target Customers and how to engage them in a way that creates new customers for your brand. You'll find out the one thing you must NEVER do when trying to brand and market your business Hint: you'll see people making this mistake everyday once you know what it is. You'll find the BIGGEST thing you MUST NOT forget to include in all of your branding efforts. This is the one thing your brand literally can not live without. You'll learn a secret technique that brilliant brand masters like Steve Jobs used to grow the Apple Brand into most profitable in the world today. You'll understand the secret principle of what people need from you - before they will be willing to buy from you. Hint: It's not lower costs. In fact, people will be willing to buy high priced goods and services from you after you understand and use this secret. You'll discover methods companies like Disney use to create new generations of fans, Every. Single. Day. Discover when to use logic and when to use emotions when branding your business. Learn which words work for you and which words work against you when building your brand. You'll learn the most important action you can take to make your brand successful you don't want to miss this tip. And so much more! BIG BONUS You'll also learn how to use my proven 3 point Branding System which will show you how to write ad copy that converts your words into more customers. About the Author: Jerome Ford has been in sales and marketing since he was old enough to legally work. He started working in sales a week after his 16th birthday. He has successfully helped small businesses grow with his consulting and advice. Jerome has been Creative Services Director for the biggest multi-media companies in the United States. Jerome currently works full-time as a DJ, Production and Imaging Director for a major multi-media company in Charlotte NC. Don't wait! scroll up and order your copy today.
Brand Management
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Author : Gary Rueb
language : en
Publisher: BookRix
Release Date : 2016-06-16
Brand Management written by Gary Rueb and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Business & Economics categories.
Branding does more than create recognition however, branding builds trust and loyalty among the consumer market allowing you to penetrate future markets with new product offerings more successfully. Successful branding campaigns can expect more sustained customer relationships and sales over longer periods of time than companies not implementing branding strategies.
Stop Advertising Start Branding
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Author : Marcus Osborne
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2016-03-03
Stop Advertising Start Branding written by Marcus Osborne and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
‘A five-star triumph. This has to be SE Asia’s business book of the year.’ Kevin Boland, CEO, OHMM Pte Ltd, Singapore. Traditional advertising doesn’t work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn’t going to be the answer. For the global giants aiming to dominate SE Asia’s fast-growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the era of mass market advertising offers a wealth of new opportunities. What matters now, above everything, is building a strong, durable brand, based on great customer relationships. And the key to that is what you do, not how much you spend. Marcus Osborne demonstrates how many organisations can cut their marketing costs by up to 50 per cent yet still achieve better results: ‘Take your money,’ he says, ‘and put it back in the bank.’ He gives practical guidance on all the fine details, from retraining staff to deliver an unforgettable experience to collecting the right data and how to use Facebook and other tools to build a brand that will guarantee a profitable future. Written for CEOs and government servants keen to communicate more effectively with citizens, Stop Advertising Start Branding draws on Marcus’ vast experience in the region to show how SE Asian companies can use the new tools provided by the internet and social media to engage and win customers and keep those customers coming back to their brands. He demonstrates how many organisations can cut their marketing costs yet still achieve better, more measurable results. ‘An experienced understanding of what works and what doesn’t,’ Bobby McGill, Editor-in-Chief, Branding in Asia.