Branding Yourself After Age 50
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Re Branding Yourself After Age 50
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Author : Marva L. Goldsmith
language : en
Publisher:
Release Date : 2010-08-07
Re Branding Yourself After Age 50 written by Marva L. Goldsmith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-07 with Branding (Marketing) categories.
Like precious metal, Baby Boomers have a wealth of knowledge, the indisputable asset of experience. Re-Branding Yourself After Age 50: Re-Charge Your Career, Start a Business, or Achieve More Professional Success in Midlife is a playful, yet powerful treatise on how to job seek and reinvent oneself midlife and midstream. As inspiring as it is thought provoking, Author Marva L. Goldsmith challenges readers that it is never too late to create the life you want. Your future is here; build it now. You are in charge of marketing the Brand called YOU! If you have been tasked with the challenge of starting over, this professional guide shows you how to define your target market and distinguish yourself in the marketplace. There is a strategy to reinvention; there is a strategy to fulfillment and how to best translate and transfer your skills. Here is the template. It's time to pick yourself up, dust yourself off, and get back in action!
Thriving At 50
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Author : Wendy Marx
language : en
Publisher:
Release Date : 2020-04-06
Thriving At 50 written by Wendy Marx and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-06 with categories.
At age 50+, when many people confront the challenges of supporting families and saving enough for retirement, rebranding and career reinvention become more important than ever. Thriving at 50+ is branding authority Wendy Marx's guide on doing just that in a society that isn't always kind to older people. Providing a framework for rebranding and reinvention, the book reveals how to find purpose and revitalize your career and life for your next act. It also offers the means to confront ageism in the workplace, especially for those who may feel they have nothing left to offer their industry. Told through the stories of people in all walks of life and professions, you'll discover: 7 principles to rebrand and reinvent yourself Resources to help you on your reinvention journey How to confront ageism in a supposedly enlightened society Insights and lessons for a more meaningful next act Thriving at 50+ speaks to people 50 and over as well as those in their 40s who are looking ahead to the next phase. It's a primer for those seeking another job or career; a how-to for starting a business or a new way of life.
The Complete Idiot S Guide To Branding Yourself
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Author : Ray Paprocki
language : en
Publisher: Penguin
Release Date : 2009-05-05
The Complete Idiot S Guide To Branding Yourself written by Ray Paprocki and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-05 with Business & Economics categories.
A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
The Brand You 50 Reinventing Work
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Author : Tom Peters
language : en
Publisher: Knopf
Release Date : 1999-12-15
The Brand You 50 Reinventing Work written by Tom Peters and has been published by Knopf this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-12-15 with Business & Economics categories.
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.
Brand Storytelling
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Author : Miri Rodriguez
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
5 Minutes To Better Branding
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Author : Rob Weinberg
language : en
Publisher: Write Away Books
Release Date : 2023-11-30
5 Minutes To Better Branding written by Rob Weinberg and has been published by Write Away Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-30 with Business & Economics categories.
Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you! Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers solid nuts & bolts advice that can be used immediately, with wisdom, wit, and a user-friendly tone. Highlights include: - Clear-cut insights into both traditional and novel communications tools. - Bite-sized opportunities to expand your messaging results from a mind that's been described as "So creative, he doesn't acknowledge 'the box' exists." Filled with dozens of easy-to-use marketing tools perfect for business, personal, and nonprofit applications, 5 Minutes to Better Branding consistently delivers easily digestible marketing wisdom and food for thought sure to spur additional discussion at the end of each chapter. Brought to you by the author of Removing the Mystery from Marketing and Streetwise Internet Business Plan, every story in this collection is guaranteed to clear the cobwebs and get you thinking differently.
Reinventing Yourself After 50
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Author : Erica Berg
language : en
Publisher: Independently Published
Release Date : 2023-03-22
Reinventing Yourself After 50 written by Erica Berg and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-22 with categories.
REINVENTING YOURSELF AFTER 50 14 Day Challenge One thing that many people are starting to recognize is the unfair structure of their lives. We say many instead of all because there are some people who live a life of purpose from the beginning. We want to address the fact that you went to school and got an education that you or your parents chose. After that was done, you went into the workforce and may still be working at a job that will have you retiring in 10 or 15 years. Many people stop working at ages 65 or 67 and then pass the time until that final bell rings. Perhaps they may regret their choices and spend a lot of their retirement playing the "what if I had done this different," game. Many things can happen when you choose to reinvent yourself after age 50. You can reinvent how you exercise and eat. You might change the negative mindset you have had for many years. All three changes can add many more years to your life. If you are not sure of how a negative mindset can affect your lifespan, remember that stress can be a killer and it comes from carrying a negative mindset. It is essential to stop looking back on your past and getting upset because you went to work instead of writing that novel that would have propelled you to fame and fortune. You should look back but only to look at your "story" and the times you turned a so-called failure into a success. This will show you common threads that happened throughout your life that will help you in the idea of reinventing yourself. An idea that many people do not consider is "making sure" to do the things you need to do to live until you are 100 or beyond. Ask yourself what you could accomplish if you did this. As you reinvent yourself, you will constantly be learning, which will improve your brain health and help to ward off cognitive decline. We know that reinventing yourself after age 50 means making significant changes in your health and mindset. The goal of this challenge is to get you on the right track to reinventing yourself. One central idea crucial to your success is the idea of purpose. You will discover your purpose, and when you hit age 100, you will be able to reflect on having lived many of your years with a clear and definite purpose. Note: The idea of living to 100 may seem out of the question but if you look at different cultures, you will see some where people live a very purposeful life to 100 and beyond. It can happen if you do the right things like reinventing yourself. We will start the challenge by having you decide on your life priorities. This will engage your mind and help you to be creative during the entire challenge.
The Digital Is Kid Stuff
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Author : Josef Nguyen
language : en
Publisher: U of Minnesota Press
Release Date : 2021-12-28
The Digital Is Kid Stuff written by Josef Nguyen and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-28 with Social Science categories.
How popular debates about the so-called digital generation mediate anxieties about labor and life in twenty-first-century America “The children are our future” goes the adage, a proclamation that simultaneously declares both anxiety as well as hope about youth as the next generation. In The Digital Is Kid Stuff, Josef Nguyen interrogates this ambivalence within discussions about today’s “digital generation” and the future of creativity, an ambivalence that toggles between the techno-pessimism that warns against the harm to children of too much screen time and a techno-utopianism that foresees these “digital natives” leading the way to innovation, economic growth, increased democratization, and national prosperity. Nguyen engages cultural histories of childhood, youth, and creativity through chapters that are each anchored to a particular digital media object or practice. Nguyen narrates the developmental arc of a future creative laborer: from a young kid playing the island fictions of Minecraft, to an older child learning do-it-yourself skills while reading Make magazine, to a teenager posting selfies on Instagram, to a young adult creative laborer imagining technological innovations using design fiction. Focusing on the constructions and valorizations of creativity, entrepreneurialism, and technological savvy, Nguyen argues that contemporary culture operates to assuage profound anxieties about—and to defuse valid critiques of—both emerging digital technologies and the precarity of employment for “creative laborers” in twenty-first-century neoliberal America.
Applied Marketing
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Author : Daniel Padgett
language : en
Publisher: John Wiley & Sons
Release Date : 2021-05-18
Applied Marketing written by Daniel Padgett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles. In addition, this course promotes student-centered learning with an entire chapter dedicated to marketing metrics (Chapter 13) and integrates a continuing case study on a socially conscious company, This Saves Lives, to help students apply their knowledge and develop their critical thinking skills.
Top Notch Executive Resumes
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Author : Katharine Hansen
language : en
Publisher: Red Wheel/Weiser
Release Date : 2008-07-15
Top Notch Executive Resumes written by Katharine Hansen and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-15 with Business & Economics categories.
Branded resumes that illuminate the candidate's unique value proposition and ROI are a must in today's quest for the executive suite. Top Notch Executive Resumes not only explains how to integrate branding into career-marketing communication, but also how to craft resumes that address your fit with the organization's mission and meet an employer's specific business needs. Hansen instructs high-level professionals in framing past accomplishments so that the employer can visualize the executive's strategic vision and industry insights, as well as what he or she can contribute. Highlights of the book include: A huge collection of resume samples in cutting-edge formats, organized by profession for easy navigability. Examples of a wide variety of complementary documents—including leadership profiles and executive bios—that top-level professionals need to round out their executive portfolios. Special additional features, including the preferences and peeves of hiring decision-makers, guidelines for working with recruiters, frequently asked questions, and case studies detailing complete job-search marketing campaigns. Let Top Notch Executive Resumes get you into that corner office!