Brilliant Business Creativity
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Brilliant Business Creativity
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Author : Richard Hall
language : en
Publisher: Pearson UK
Release Date : 2012-07-09
Brilliant Business Creativity written by Richard Hall and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-09 with Business & Economics categories.
With budgets being cut and competition fierce, thinking creatively in business has never been so important. Brilliant Business Creativity is an entertaining guide to one of the most important business topics today. A hands-on skills set book, you’ll discover all the techniques you need to be creative. It highlights how creativity is taking shape in the business world and approaches the topic from both a macro and micro level; how you can get your organisation to be more creative, and how you can be creative yourself. It’s an ideal first step into the world of creativity for all those who thought creativity belonged to a creative elite – the reality is that everyone is creative. BRILLIANT FEATURES: • Lessons in finding inspiration. • The ten most creative things that have ever happened in business. • The ten most creative products in business. • How to think, act and talk creatively. Nominated for CMI Management Book of the Year 2010 in the Innovation & Entrepreneurship category
Brilliant Business Creativity
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Author : Richard Hall
language : en
Publisher:
Release Date : 2011
Brilliant Business Creativity written by Richard Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Brilliant Business Ideas The Entrepreneur S Guide To Profitable Creativity
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Author : Joe Buglass
language : en
Publisher: Book Shaker
Release Date : 2011-10-14
Brilliant Business Ideas The Entrepreneur S Guide To Profitable Creativity written by Joe Buglass and has been published by Book Shaker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Business & Economics categories.
"Brilliant Business Ideas" is a manual for learning extremely powerful techniques that enable readers to come up with new business ideas in minutes and use their newfound creativity to become a better manager or boss.
Borrowing Brilliance
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Author : David Kord Murray
language : en
Publisher: Penguin
Release Date : 2009-09-03
Borrowing Brilliance written by David Kord Murray and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-03 with Self-Help categories.
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
Simply Brilliant
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Author : Bernhard Schroeder
language : en
Publisher: HarperChristian + ORM
Release Date : 2016-10-25
Simply Brilliant written by Bernhard Schroeder and has been published by HarperChristian + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-25 with Business & Economics categories.
Discover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success. Do you label yourself as “just a numbers person”? Do you pigeonhole your capabilities to merely that of an analyst or other “non-artist”? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley’s success stories and begin brainstorming innovation solutions to your company’s challenges. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams. In Simply Brilliant, you will learn how to: Fuel creativity through tight deadlines; Create more ideas in brainstorming sessions; Radically improve products; Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List; Let go of the “I’m not creative” mindset; And open the door to imagination and limitless opportunity! Even a “numbers person” like you can capture markets with your company’s next innovative idea.
The Accidental Creative
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Author : Todd Henry
language : en
Publisher: Penguin
Release Date : 2011-07-07
The Accidental Creative written by Todd Henry and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Business & Economics categories.
Have better ideas, faster, without the stress and burnout. It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements: •Focus: Begin with your end goal in mind. •Relationships: Build stimulating relationships and ideas will follow. •Energy: Manage it as your most valuable resource. • Stimuli: Structure the right "inputs" to maximize creative output. •Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.
Introducing Business Creativity
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Author : Jodie Newman
language : en
Publisher: Introducing
Release Date : 2014-04-15
Introducing Business Creativity written by Jodie Newman and has been published by Introducing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Business & Economics categories.
Business Strategy.
Thinking In New Boxes
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Author : Luc De Brabandere
language : en
Publisher: Random House
Release Date : 2013-09-10
Thinking In New Boxes written by Luc De Brabandere and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-10 with Business & Economics categories.
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera
Flash Of Brilliance
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Author : William C. Miller
language : en
Publisher: Basic Books
Release Date : 1998-12-22
Flash Of Brilliance written by William C. Miller and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-12-22 with Business & Economics categories.
In Flash of Brilliance, William Miller takes you on a creative journey—an adventure of discovery designed to unleash the creative spirit in yourself, your teams, and your organization. Blending research, case examples, and a highly original set of models and exercises, Miller brings your creative process alive so that it fosters personal fulfillment as it focuses creative inspiration.Flash of Brilliance offers specific techniques for recognizing your own Innovation Styles, overcoming obstacles to creativity, and stimulating people to make their most unique contributions to new products, quality processes, business strategies, and even organizational design. Miller convincingly demonstrates how your executives, team leaders, and key contributors can build a culture of ”strategic innovation management” where the best ideas rise to the top and you make proactive decisions even in unpredictable business environments.Innovation requires more than great minds, rapid learning, and new ideas. It requires your heart and soul, personal investment and courage. In this light, Miller takes you beyond the knowledge-based learning organization, beyond normal team building, and even beyond the ”creative edge” of long-standing innovative companies. Flash of Brilliance gives you practical ways to develop the profoundly more authentic and caring relationships that are essential for knowledge-creation, breakthrough creativity, and rapid implementation of great ideas.At its core, Flash of Brilliance is about achieving growth—both personal and professional—by providing everyone with the opportunity to integrate their deepest personal purposes, values, and spirit into a unified business effort. Miller even constructs the elusive bridge that links spirituality with creative business success. Ultimately, Flash of Brilliance is certain to inspire and energize you and your colleagues as you seek greater effectiveness in putting your personal values and creativity to work.
Leap
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Author : Bob Schmetterer
language : en
Publisher: John Wiley & Sons
Release Date : 2003-03-10
Leap written by Bob Schmetterer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-10 with Business & Economics categories.
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!