Introducing Business Creativity
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Introducing Business Creativity
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Author : Jodie Newman
language : en
Publisher: Introducing
Release Date : 2014-04-15
Introducing Business Creativity written by Jodie Newman and has been published by Introducing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Business & Economics categories.
Business Strategy.
A Practical Guide To Business Creativity
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Author : Jodie Newman
language : en
Publisher: Icon Books Ltd
Release Date : 2013-11-07
A Practical Guide To Business Creativity written by Jodie Newman and has been published by Icon Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-07 with Self-Help categories.
Introducing Business Creativity: A Practical Guide provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action. Introducing Practical Guides bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.
Introducing The Creative Industries
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Author : Rosamund Davies
language : en
Publisher: SAGE
Release Date : 2013-04-22
Introducing The Creative Industries written by Rosamund Davies and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-22 with Social Science categories.
"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.
The Design Thinking Quick Start Guide
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Author : Isabell Osann
language : en
Publisher: John Wiley & Sons
Release Date : 2020-02-11
The Design Thinking Quick Start Guide written by Isabell Osann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-11 with Business & Economics categories.
A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.
The Creative Thinking Handbook
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Author : Chris Griffiths
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-09-03
The Creative Thinking Handbook written by Chris Griffiths and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-03 with Business & Economics categories.
Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively. The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge. Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions. The Creative Thinking Handbook gets you to think differently by thinking creatively.
Thinking In New Boxes
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Author : Luc De Brabandere
language : en
Publisher: Random House
Release Date : 2013-09-10
Thinking In New Boxes written by Luc De Brabandere and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-10 with Business & Economics categories.
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera
Creativity In Product Innovation
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Author : Jacob Goldenberg
language : en
Publisher: Cambridge University Press
Release Date : 2002-01-03
Creativity In Product Innovation written by Jacob Goldenberg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-03 with Business & Economics categories.
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Brilliant Business Creativity
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Author : Richard Hall
language : en
Publisher: Pearson UK
Release Date : 2012-07-09
Brilliant Business Creativity written by Richard Hall and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-09 with Business & Economics categories.
With budgets being cut and competition fierce, thinking creatively in business has never been so important. Brilliant Business Creativity is an entertaining guide to one of the most important business topics today. A hands-on skills set book, you’ll discover all the techniques you need to be creative. It highlights how creativity is taking shape in the business world and approaches the topic from both a macro and micro level; how you can get your organisation to be more creative, and how you can be creative yourself. It’s an ideal first step into the world of creativity for all those who thought creativity belonged to a creative elite – the reality is that everyone is creative. BRILLIANT FEATURES: • Lessons in finding inspiration. • The ten most creative things that have ever happened in business. • The ten most creative products in business. • How to think, act and talk creatively. Nominated for CMI Management Book of the Year 2010 in the Innovation & Entrepreneurship category
Business Creativity
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Author : Michael C Fanning
language : en
Publisher:
Release Date : 2020-02-12
Business Creativity written by Michael C Fanning and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-12 with categories.
Business Creativity is the first volume of a series of textbooks called Fundamentals of Sustainable Entrepreneurship, which has won multiple awards in Africa and Europe. It is a comprehensive guidebook for aspiring entrepreneurs who desperately want to acquire the critical business tools to generate a brilliant idea and turn it into an innovative start-up company.In a refreshingly enjoyable and well-illustrated how-to guide for first-time entrepreneurs... Michael C. Fanning serves up 17 bite-sized Lectures ... helping start-up founders to: -Accelerate their entrepreneurial mind-sets by providing them with proven and tested scientific methods that foster creativity in business.-Identify and change the self-sabotaging beliefs and behaviours that stop them from creating and maintaining sustainable enterprises.-Learn to apply various hands-on techniques to collect constructive feedback from industry experts to formulate a successful product launch.By the end of Business Creativity, first-time entrepreneurs will be educated, empowered and equipped to apply creative thinking while attempting to develop innovative products, processes and services which help carry out the United Nations' Sustainable Development Goals (SDGs).[ Each entrepreneur purchasing this textbook through Amazon will automatically be granted access to the online course 'Business Creativity' via PhilTech Business Academy's website: https: //www.PhilTech.Academy provided that they email their proof of purchase of the textbook to this email address: [email protected] ]In order to finalize this textbook, Michael C. Fanning has traveled extensively and met with Government officials in Stuttgart, where he took part in the Autumn School for Sustainable Entrepreneurship at Social Impact Lab Stuttgart (Germany). He also worked in France for two months to refine the entrepreneurship curriculum, which makes up the full series of 8 textbooks and called Fundamentals of Sustainable Entrepreneurship. He trained and collected feedback from entrepreneurs in Gabon, Cameroon, Burundi and Nigeria.He was invited by the President of Egypt H.E Abdul Fattah El-sisi to take part in the Arab and African Youth Platform in Aswan (Egypt) where he met with the president on live Egyptian television. Further, through this presidential event, he was introduced to Nelson Mandela and Winnie Mandela's grandson; Zondwa Mandela who gave him a training on Social Entrepreneurship while he was in Egypt. Lastly, this book was refined even further when Michael C. Fanning had the immense privilege to take part in the 2nd edition of the Pan African Youth Forum held at the African Union's Headquarters located in Addis Ababa (Ethiopia). The African Union was a great opportunity to be exposed to the 2063 Agenda, as well as the 1 Million campaign by 2021 initiated by the President of the African Union Commission; H.E Moussa Faki.
Business Model Innovation Strategy
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Author : Raphael Amit
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-01
Business Model Innovation Strategy written by Raphael Amit and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-01 with Business & Economics categories.
The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation ̄including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.