Creativity In Product Innovation
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Creativity In Product Innovation
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Author : Jacob Goldenberg
language : en
Publisher: Cambridge University Press
Release Date : 2002-01-03
Creativity In Product Innovation written by Jacob Goldenberg and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-03 with Business & Economics categories.
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Creativity And Innovation
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Author : Harry Nyström
language : en
Publisher: Chichester [Eng.] ; New York : Wiley
Release Date : 1979
Creativity And Innovation written by Harry Nyström and has been published by Chichester [Eng.] ; New York : Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Industrial management categories.
Monograph on the role of Innovation and creative thinking in organization development - applies a multidisciplinary framework to business organization, examines balance between stability and change for various organizational structure, and presents models of marketing strategies, research and development, and of a cognitive-psychologycal approach to strategy formulation. Bibliography pp. 112 to 117 and statistical tables.
Creativity And Innovation
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Author : Nystrom Harry
language : en
Publisher:
Release Date : 1980
Creativity And Innovation written by Nystrom Harry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with categories.
Innovative Products In Creative Companies How To Manage To Develop Them
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Author : Julia Dall
language : de
Publisher: GRIN Verlag
Release Date : 2011
Innovative Products In Creative Companies How To Manage To Develop Them written by Julia Dall and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Freie Universität Berlin, Sprache: Deutsch, Abstract: Environment, both social and institutional, plays nearly the main part in establishment of creativity in the company. It exists on every enterprise and can serve as the base for spreading the ideas and attitudes to work among the staff, especially in the hands of experienced leaders. Technology in terms of our topic is an educational element in the system of management. Openness and Diversity represent the collective of the company, when different people, sometimes employees of different positions and statuses are open for communication and equal collaboration in the name of the firm's progress and prosperity. And of course the main part in creativity is Human Capital. They are part of the environment, they can alter the environment and together in cooperation they can create innovative ideas. Usually human capital is most flexible and therefore most creative at the time of the company's start up, when there is no gap between the leaders of the company and the other staff. Leaders think globally and with their own example infect the ordinary staff in close communication with ideas and with the need to innovate. But with the company's growth, the amount of the staff grows, there appears the middle layer - managers, who become the connecting link between the leaders of the firm and the staff, and the feeling of unity usually weakens and finally disappears. After analyzing information about how creational the management system of big market players is we found that not every company's creational environment can fight the crisis of becoming a solid corporation. Information technology in its turn is the field which has more opportunities for innovation and creation than any other due to the fact that it is a new and still developing sphere. That is why we were interested to study an example of a company dealing
Managing Innovation Design And Creativity
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Author : Bettina von Stamm
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-28
Managing Innovation Design And Creativity written by Bettina von Stamm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-28 with Business & Economics categories.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Creativity And Innovation In Business And Beyond
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Author : Leon Mann
language : en
Publisher: Routledge
Release Date : 2011-02
Creativity And Innovation In Business And Beyond written by Leon Mann and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02 with Business & Economics categories.
Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation - not only in the realms of business and management, where the innovation is regularly acknowledged and discussed, but throughout the social sciences. With contributions from experts in fields as far-flung as policy, history, economics, law, psychology, and education, in addition to business and management, this volume explores the manifold avenues for creativity and innovation within and across a multitude of disciplines.
Handbook Of The Management Of Creativity And Innovation Theory And Practice
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Author : Tang Lisa Min
language : en
Publisher: World Scientific Publishing Company
Release Date : 2017-03-20
Handbook Of The Management Of Creativity And Innovation Theory And Practice written by Tang Lisa Min and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with Business & Economics categories.
Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives — both theoretical and practical — on how to manage creativity and innovation effectively in different domains and across cultures. This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.
Breakthrough Zone
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Author : Roy Langmaid
language : en
Publisher: John Wiley & Sons
Release Date : 2004-11-19
Breakthrough Zone written by Roy Langmaid and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-19 with Business & Economics categories.
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers - what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development. Provides the tools and techniques to enable you to get closer to your customers - a step-by-step guide shows you how to implement the 'Breakthrough Zone' process Explores why this type of communication is so much more effective than focus groups or traditional database-driven approaches to engaging in customer dialogue Previous innovations generated in the Breakthrough Zone include BA's 'Beds for Business', BT's 'It's Good to Talk' and new market strategies for VISA and Dell
Making Creativity Practical Innovation That Gets Results
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Author : Stan Gryskiewicz
language : en
Publisher: Center for Creative Leadership
Release Date : 2003-03-01
Making Creativity Practical Innovation That Gets Results written by Stan Gryskiewicz and has been published by Center for Creative Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-01 with Business & Economics categories.
Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified. A process that targets innovation provides leaders with just such a problem-solving approach. The goal is to produce high-quality ideas that are appropriate to the task - which means groups and organizations can implement them with less risk. Work with the targeted innovation process consists of activities in five areas: stating the problem in a way that encourages creative problem solving, learning and understanding different problem-solving styles, learning and understanding creative pathways and their relationship to problem solving, generating ideas, and evaluating those ideas. Targeted innovation reconciles creativity with management. Managers can use it to solve problems that meet their organization's call for innovative answers to current challenges.
Product Innovation Management
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Author : Stefano Biazzo
language : en
Publisher: Springer Nature
Release Date : 2021-07-02
Product Innovation Management written by Stefano Biazzo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Business & Economics categories.
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.