Bringing New Technology To Market
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Bringing New Technology To Market
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Author : Kathleen R. Allen
language : en
Publisher: Pearson
Release Date : 2003
Bringing New Technology To Market written by Kathleen R. Allen and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.
Bringing Innovation To Market
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Author : Jagdish N. Sheth
language : en
Publisher:
Release Date : 1987-10-02
Bringing Innovation To Market written by Jagdish N. Sheth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-10-02 with Business & Economics categories.
An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.
Bringing New Technology To Market
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Author : Allen
language : en
Publisher:
Release Date : 2005
Bringing New Technology To Market written by Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with High technology categories.
Managing New Technology Development
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Author : William E. Souder
language : en
Publisher: McGraw Hill Professional
Release Date : 1994
Managing New Technology Development written by William E. Souder and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
Bringing Technology To Market
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Author : Olaf Plötner
language : en
Publisher: Wiley-VCH
Release Date : 2007-05-21
Bringing Technology To Market written by Olaf Plötner and has been published by Wiley-VCH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-21 with Business & Economics categories.
Sales executives manage their product and services business, lead the sales force, and represent the organization for which they work. In order to succeed in those tasks they need managerial acumen as well as people skills. These include a basic understanding of the markets in which their industry competes, the mechanisms with which these markets function, a comprehensive set of management tools and techniques as well as soft methods to coordinate and motivate their teams. This is particularly the case when it comes to technology-based companies where a single sales pitch may easily exceed revenues of EUR 100 to 200 million. With generally only a very few, but constantly powerful and aggressive competitors, it is crucial for their executives to understand the current dynamics of the markets, the changing value chains, the necessity of new forms of business partnerships, ways and means to turn services into profitable business, adjusting sales strategy to business strategy, and measuring sales and business performance. "Bringing Technology to Market" gathers those current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. "Bringing Technology to Market" will offer basic know how, best practice examples, and new insight and ideas for marketing and sales executives. These are managers, who so far have made their decisions mostly from the gut, frequently relying on stable environments and lasting connections to traditional business partners. Now they are required to understand and work on the developments and changes influencing their present and future markets, be they local, national and/or global.
Commercializing New Technologies
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Author : Vijay K. Jolly
language : en
Publisher: Harvard Business Press
Release Date : 1997
Commercializing New Technologies written by Vijay K. Jolly and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Drawing on scores of case examples from a variety of industries, this book highlights both successful and unsuccessful attempts at technology commercialization, and makes the case for a fresh approach to R&D management based on specialization by stage rather than by function. It also explores the implications for managing technology investments.
Engineering Innovation
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Author : Benjamin M. Legum
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-07-08
Engineering Innovation written by Benjamin M. Legum and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-08 with Science categories.
Engineering Innovation is an overview of the interconnected business and product development techniques needed to nurture the development of raw, emerging technologies into commercially viable products. This book relates Funding Strategies, Business Development, and Product Development to one another as an idea is refined to a validated concept, iteratively developed into a product, then produced for commercialization. Engineering Innovation also provides an introduction to business strategies and manufacturing techniques on a technical level designed to encourage passionate clinicians, academics, engineers and savvy entrepreneurs. Offers a comprehensive overview of the process of bringing new technology to market. Identifies a variety of technology management skill sets and management tools. Explores concept generation in conjunction with intellectual property development for early-stage companies. Explores Quality and Transfer-to-Manufacturing.
Commercialization Of Innovative Technologies
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Author : C. Joseph Touhill
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-20
Commercialization Of Innovative Technologies written by C. Joseph Touhill and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-20 with Business & Economics categories.
This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.
Bringing Your Product To Market In Less Than A Year
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Author : Don Debelak
language : en
Publisher: John Wiley & Sons
Release Date : 2005-06-24
Bringing Your Product To Market In Less Than A Year written by Don Debelak and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-24 with Business & Economics categories.
A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors had to handle production, manufacturing, packaging, and distribution by themselves. Today, large companies are constantly looking for new inventions to license, and new technology makes it easier than ever for inventors to outsource what they can't handle themselves. A leading expert on invention and innovation, author Don Debelak has brought this one-of-a-kind inventor's guide fully up to date. This new edition is packed with trustworthy, proven advice on product design, manufacturing, patenting, licensing, distribution, financing, and more. Plus, the latest innovative strategies in funding, outsourcing, and Internet marketing make this the most complete and up-to-the-minute guide available for inventors like you. Inside, you'll learn how to: * Recognize a valuable, moneymaking idea * Determine if your product is market-ready * Create a custom, step-by-step product-to-market strategy * Adjust your strategy for changing market conditions * Find financial help from investors and partners * Use turbo-outsourcing to bring your product to market in a year or less * Find a manufacturer to cover up-front development costs With more funding, licensing, and outsourcing options available, it's easier and cheaper than ever to get your product on the shelves. So why wait? Whether you're an experienced inventor who wants to sell more of your creations, or just someone with a million-dollar idea, this is your guide to financial success. Don Debelak's expert advice and timeless wisdom have already helped thousands of people turn their inventions into cash. Don't miss the boat!
Technological And Market Innovation
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Author : Harry Nyström
language : en
Publisher:
Release Date : 1990-07-19
Technological And Market Innovation written by Harry Nyström and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-07-19 with Business & Economics categories.
The ideas and empirical results presented in this book are the result of ongoing research on a wide range of strategic management issues for more than two decades. The book's objective is to bring these results together and indicate the implications and directions for future research.