Bringing The Soul Back To Marketing
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Bringing The Soul Back To Marketing
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Author : Vincent Jeseo
language : en
Publisher: Springer Nature
Release Date : 2024
Bringing The Soul Back To Marketing written by Vincent Jeseo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Electronic books categories.
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Bringing The Soul Back To Marketing
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Author : Vincent Jeseo
language : en
Publisher: Springer
Release Date : 2024-03-25
Bringing The Soul Back To Marketing written by Vincent Jeseo and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-25 with Business & Economics categories.
The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Commodity Marketing
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Author : Margit Enke
language : en
Publisher: Springer Nature
Release Date : 2022-04-22
Commodity Marketing written by Margit Enke and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-22 with Business & Economics categories.
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Marketing Management
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Author : Michael R. Czinkota
language : en
Publisher: Springer Nature
Release Date : 2021-08-24
Marketing Management written by Michael R. Czinkota and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-24 with Business & Economics categories.
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
The New Rules Of Marketing And Pr
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2017-07-31
The New Rules Of Marketing And Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-31 with Business & Economics categories.
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Bring That Beat Back
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Author : Nate Patrin
language : en
Publisher: U of Minnesota Press
Release Date : 2020-06-09
Bring That Beat Back written by Nate Patrin and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-09 with Music categories.
How sampling remade hip-hop over forty years, from pioneering superstar Grandmaster Flash through crate-digging preservationist and innovator Madlib Sampling—incorporating found sound and manipulating it into another form entirely—has done more than any musical movement in the twentieth century to maintain a continuum of popular music as a living document and, in the process, has become one of the most successful (and commercial) strains of postmodern art. Bring That Beat Back traces the development of this transformative pop-cultural practice from its origins in the turntable-manning, record-spinning hip-hop DJs of 1970s New York through forty years of musical innovation and reinvention. Nate Patrin tells the story of how sampling built hip-hop through the lens of four pivotal artists: Grandmaster Flash as the popular face of the music’s DJ-born beginnings; Prince Paul as an early champion of sampling’s potential to elaborate on and rewrite music history; Dr. Dre as the superstar who personified the rise of a stylistically distinct regional sound while blurring the lines between sampling and composition; and Madlib as the underground experimentalist and record-collector antiquarian who constantly broke the rules of what the mainstream expected from hip-hop. From these four artists’ histories, and the stories of the people who collaborated, competed, and evolved with them, Patrin crafts a deeply informed, eminently readable account of a facet of pop music as complex as it is commonly underestimated: the aesthetic and reconstructive power of one of the most revelatory forms of popular culture to emerge from postwar twentieth-century America. And you can nod your head to it.
Integrative Medicine
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Author : Bonnie McLean O.M.D.
language : en
Publisher: Balboa Press
Release Date : 2017-07-31
Integrative Medicine written by Bonnie McLean O.M.D. and has been published by Balboa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-31 with Health & Fitness categories.
Integrative Medicine: The Return of the Soul to Health Care is an introduction to the field of integrative medicine. Based on both her extensive research and personal experience as a practitioner and recipient of allopathic medicine, oriental medicine, functional medicine, energy medicine, and counseling, Dr. Bonnie McLean offers a user-friendly overview of integrative medicine with resources for further exploration by the reader. From childhood to her current practice in oriental medicine, Dr. McLean has spent her life immersed in medicine. Raised by a physician father and nurse mother, she spent the first twenty years of her adulthood as an RN. After witnessing what she calls a loss of soul in contemporary medicine, she spent the next thirty years in a search of the soul in medicine. She explored natural medicine, Chinese medicine, psychology, energy medicine, and shamanic healing. With the advent of integrative medicine, she strongly believes that the soul of medicine is returning. The best of both worlds (science of medical technology and the art of healing, contemporary knowledge and ancient wisdom, East and West) are beginning to work hand in hand under the umbrella of integrative medicine. Integrative medicine is the wave of the future!
Marginalizing Access To The Sustainable Food System
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Author : Camille Tuason Mata
language : en
Publisher: University Press of America
Release Date : 2013-09-12
Marginalizing Access To The Sustainable Food System written by Camille Tuason Mata and has been published by University Press of America this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-12 with Social Science categories.
This book is a comprehensive analysis of the barriers and opportunities confronting minority communities’ ability to access healthy, fresh foods. Mata uses three minority districts in Oakland—Chinatown, Fruitvale, and West Oakland—to examine the patterns of marginalization in relation to the sustainable food system of the California Bay Area.
The Path To Break Free From Burnout
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Author : Amy Mangueira
language : en
Publisher: Writers Republic LLC
Release Date : 2023-02-23
The Path To Break Free From Burnout written by Amy Mangueira and has been published by Writers Republic LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-23 with Self-Help categories.
The Path to Break Free From Burnout: Recharge and Reclaim Your Life by Amy Mangueira is divided into three parts (and includes QR codes along the way to download the respective workbook page): Part One helps readers understand which stage of burnout they are in and empathetically covers the emotional, physical, and mental deterioration they are experiencing. Part Two moves into how to heal from burnout through an interactive, nine-step journey. At each stop are action items for readers to complete to move closer to healing. Part Two ends with a 30-60-90 future selfplan to help readers become accountable for change. Part Three shares how to stay burnout-free through resiliency and preserving energy.
Cumulated Index Medicus
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Author :
language : en
Publisher:
Release Date : 1990
Cumulated Index Medicus written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Medicine categories.