Britain S Persuaders
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Britain S Persuaders
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Author : Helen Ramscar
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21
Britain S Persuaders written by Helen Ramscar and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Political Science categories.
'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.
Britain S Persuaders
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Author : Helen Ramscar
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21
Britain S Persuaders written by Helen Ramscar and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Political Science categories.
'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.
Imperial Persuaders
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Author : Anandi Ramamurthy
language : en
Publisher: Manchester University Press
Release Date : 2003-11-08
Imperial Persuaders written by Anandi Ramamurthy and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-08 with Art categories.
During the time of the British Empire 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This is the first book to trace the historically changing image of non-white people in British advertising during the colonial period. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images.
The Persuaders
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Author : James Garvey
language : en
Publisher: Icon Books Ltd
Release Date : 2016-02-04
The Persuaders written by James Garvey and has been published by Icon Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-04 with Social Science categories.
'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
The Hidden Persuaders
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Author : Alexandrous-Panagiotis Oikonomou
language : en
Publisher:
Release Date : 2011
The Hidden Persuaders written by Alexandrous-Panagiotis Oikonomou and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
The Hidden Persuaders
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Author :
language : en
Publisher:
Release Date : 2011
The Hidden Persuaders written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Respectable Persuaders
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Author :
language : en
Publisher:
Release Date : 2008
Respectable Persuaders written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Great British Commanders
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Author : Michael Clarke
language : en
Publisher: Pen & Sword Military
Release Date : 2024-11-30
Great British Commanders written by Michael Clarke and has been published by Pen & Sword Military this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-30 with Biography & Autobiography categories.
Military commanders matter. They win or lose battles, determine the outcomes of wars and often shape the history of nations. But they are also human individuals. This study of thirty-four British commanders, from Boudica to Bomber Harris, reflects on their personal stories, as individuals and warriors; as husbands and wives, libertines and lovers, strategists and shapers of British history over almost two thousand years. Short biographical essays, by military analyst Michael Clarke, cover a sweep of British history from the epic story of Queen Boudica in Roman Britain, to the generals, admirals and air marshals of the First and Second World Wars. Their styles of leadership, their strategies - or in some cases lack of them - are examined as they throw themselves on fortune. And the Gods of War decide whom will be lucky, and whom not. Some commanders described here were obvious shapers of British history, like King Alfred, William the Conqueror, Henry V, Cromwell, Marlborough, Wellington or Montgomery. Some were unlucky and seemed beset by failure, like Walter Raleigh, Sir John Moore or General John Gort. Others are less well-known as significant commanders; like Lady Aethelflaid of Mercia, the Empress Matilda, the 'greatest knight', Sir William Marshal, or Cuthbert Collingwood who served with Nelson at Trafalgar. All have fascinating stories. Their experiences are compared in two final chapters that draw from unique interviews with a number of living British commanders who reflect on the 'eternal verities' of command but also the new conditions of twenty-first century warfare.
The Persuaders
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Author : S. John
language : en
Publisher: Springer
Release Date : 2002-05-22
The Persuaders written by S. John and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-22 with Business & Economics categories.
The impact of political lobbyists remains highly controversial. No-one has explored when they matter. This book tells readers when lobbyists count and analyses the relationship between lobbying, policy outcomes and the impact of external factors to reveal the professional lobbyist's limited effect on policy. On most policy issues lobbyists simply do not matter. But, on rare occasions lobbyists can make a difference and this book explains when they matter and why.
The Diplomatic Persuaders
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Author : John D. Lee
language : en
Publisher: John Wiley & Sons
Release Date : 1968
The Diplomatic Persuaders written by John D. Lee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Administrative agencies categories.
Based on talks presented in the spring of 1967 at a series of seminars offered by the Washington Journalism Center and the American University, Washington, D.C.
