The Hidden Persuaders
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The Hidden Persuaders
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Author : Vance Packard
language : en
Publisher:
Release Date : 1958
The Hidden Persuaders written by Vance Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Business & Economics categories.
The Hidden Persuaders
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Author : Vance Packard
language : en
Publisher: Ig Publishing
Release Date : 2007
The Hidden Persuaders written by Vance Packard and has been published by Ig Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
The Hidden Persuaders
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Author : Vance Packard
language : en
Publisher:
Release Date : 1957
The Hidden Persuaders written by Vance Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Advertising categories.
An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.
The Hidden Persuaders
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Author : Vance Packard
language : en
Publisher:
Release Date : 1981
The Hidden Persuaders written by Vance Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Advertising categories.
The Hidden Persuaders
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Author :
language : en
Publisher:
Release Date : 1965
The Hidden Persuaders written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with categories.
The Persuaders
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Author : James Garvey
language : en
Publisher: Icon Books Ltd
Release Date : 2016-02-04
The Persuaders written by James Garvey and has been published by Icon Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-04 with Social Science categories.
'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
The Hidden Persuaders
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Author : Vance Packard
language : en
Publisher:
Release Date : 1967
The Hidden Persuaders written by Vance Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Advertising categories.
Hidden Persuaders In Cocoa And Chocolate
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Author : Renata Januszewska
language : en
Publisher: Woodhead Publishing
Release Date : 2018-02-03
Hidden Persuaders In Cocoa And Chocolate written by Renata Januszewska and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-03 with Technology & Engineering categories.
Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. Provides an overview of the tastes, aromas and notes describing cocoa and chocolate Features scientific explanations of the volatile and non-volatile aspects of each flavor Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors
Hidden Persuaders
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Author : Vance Packard
language : en
Publisher:
Release Date : 2007
Hidden Persuaders written by Vance Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Vance Packard And American Social Criticism
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Author : Daniel Horowitz
language : en
Publisher: Univ of North Carolina Press
Release Date : 2000-11-09
Vance Packard And American Social Criticism written by Daniel Horowitz and has been published by Univ of North Carolina Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-09 with Biography & Autobiography categories.
Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the generation that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) was a journalist who played an important role in the nation's transition from the largely complacent 1950s to the tumultuous 1960s. He was also one of the first social critics to benefit from and foster the newly energized social and political consciousness of this period. Based in part on interviews with Packard, Daniel Horowitz's intellectual biography focuses on the period during which Packard left magazine writing to author his most famous works of social criticism. Horowitz traces the influence of Packard's education and early years in rural Pennsylvania, providing a deeper understanding of his thought and his later books. Packard's life, Horowitz contends, illuminates the dilemmas of a freelance social critic without inherited wealth or academic affiliation. His career also expands our understanding of how one era shaped the next, underscoring how the adversarial 1960s drew on the mass culture of the previous decade. Originally published in 1994. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.