Broadcasting Cable And Beyond
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Broadcasting Cable The Internet And Beyond
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2004
Broadcasting Cable The Internet And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.
Broadcasting Cable And Beyond
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1996
Broadcasting Cable And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Social Science categories.
Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.
Broadcasting Cable And Beyond
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Author : Jonathan Tankel
language : en
Publisher:
Release Date : 1990-01-01
Broadcasting Cable And Beyond written by Jonathan Tankel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-01 with categories.
Broadcasting Cable The Internet And Beyond
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Humanities Social
Release Date : 2003-07-01
Broadcasting Cable The Internet And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Humanities Social this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-01 with Technology & Engineering categories.
The Broadcast Century And Beyond
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Author : Robert L Hilliard
language : en
Publisher: Taylor & Francis
Release Date : 2012-10-02
The Broadcast Century And Beyond written by Robert L Hilliard and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-02 with Language Arts & Disciplines categories.
The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.
Broadcasting Cable The Internet And Beyond
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Author : Joseph Dominick
language : en
Publisher:
Release Date : 2011
Broadcasting Cable The Internet And Beyond written by Joseph Dominick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Broadcasting Cable And Beyond
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Author : Joseph R. Dominick
language : en
Publisher: McGraw-Hill Companies
Release Date : 1990
Broadcasting Cable And Beyond written by Joseph R. Dominick and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Social Science categories.
Media Promotion Marketing For Broadcasting Cable The Internet
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Author : Susan Tyler Eastman
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Media Promotion Marketing For Broadcasting Cable The Internet written by Susan Tyler Eastman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Language Arts & Disciplines categories.
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Beyond Prime Time
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Author : Amanda Lotz
language : en
Publisher: Routledge
Release Date : 2010-04-02
Beyond Prime Time written by Amanda Lotz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-02 with History categories.
Beyond Prime Time brings together established television scholars writing new chapters in their areas of expertise that reconsider how programming forms other than prime-time series have been affected by the wide-ranging industrial changes instituted over the past twenty years. The chapters explore the relationship between textual and industrial changes in particular forms such as news, talk, sports, soap operas, syndication, children’s programming, made-for-television movies, public broadcasting, and local programming.
Essential Mass Communication
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Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2025-03-25
Essential Mass Communication written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-25 with Language Arts & Disciplines categories.
Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers. Essential Mass Communication addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking. Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more. Designed to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, Essential Mass Communication: Introduces the concepts of mass communication and establishes foundations for understanding convergence and culture Provides the skills and knowledge required to apply critical media literacy analysis techniques in different fields Discusses the driving technologies, key people, convergence, and cultural instances of each mass communication media Covers the business and information disciplines of mass communication, including ethics and communication law Highlights the connection between communication technologies, culture, and careers in mass media Includes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development With a strong focus on creative, active learning, Essential Mass Communication: Convergence, Culture, and Media Literacy is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.